Ecommerce Growth Trends: The Stats You Need to Know [Infographic]
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The E-Commerce Trends You Need To Know – How to Increase Your Sales
People like and prefer online shopping. If you are interested in the e-commerce business, you must know the latest trends. You can expand and grow your business if you know the e-commerce trends
1. Website Content
The base of any e-commerce business is on the website content. Content that provides the required information to make buying decision enables the customer to stay connected with your site.
During traditional shopping, we prefer visiting stores that has customer friendly sales professionals who give more inputs about the product. The website takes that place in e-stores.
Make sure to provide fresh content with all details required to make the online shopping hassle-free. Also, incorporate live chat options on your website to attract more traffic.
2. Payment Options
Most of us want to buy things. But when it comes to paying all of us to look for more options. To boost your E-store sales just be flexible on different types of payment methods. Include Apple Pay, PayPal, Credit and Debit card payments. Apart from adding multiple options make sure to select the user-friendly payment gateway.
3. Shipping and Delivery
One of the keys to success in online business is the fast delivery. Many online buyers add more items to their cart if free delivery option gets tagged to that item. Also, 83 customers out of 100 buyers don’t mind waiting for long to receive their products if the shipping is free.
4. Customized Shopping
The digital store owners have agreed that personalized shopping attracts more customers than generic shopping. This trend will tend to grow in the coming years.
Expand your online portal with advanced technology. Provide more brands and more options to select a product. Customize the loyalty programs. Understand that all customers never think alike.
5. Videos
Products that contain video explanation had more conversion rate. Statistics show that the conversion rate reached 74% and 340% customer engagement with on-site videos.
6. Voice Search
Make use of voice search on your site to boost your sale effectively. Optimize the content on your website in such a way it appears in Google search results. This helps customers to find a product by just talking with Google’s voice search provision.
7. Mobile Apps Shopping
Keeping in mind as an online retailer not only create a mobile responsive site but also combine mobile wallet functionality hooked on your store. E-commerce giants such as Amazon, Apple, Walmart, etc. use their mobile application that contributes a significant share of revenues.
8. Social Selling
Every online store owner focuses on promoting their brands using social media platforms. You can increase your online sales using Facebook live videos and showcase the product features. Also, a very effective social platform, to grow your sales is Pinterest.
How Artificial Intelligence Is Changing The Online Shopping
AI is the new technology trend and it’s very important for online businesses. Now the machines are being able to tackle tasks that would normally require our input, freeing up time and energy for us. The key for us is not only how quickly these machines handle the tasks, but how much more efficient they do them as well.
The exponential growth and automation of AI are the future of online marketing. Artificial Intelligence is the leader in the retail online shopping industry. The speedy calculation and easiness in payment option, have made AI be used more and more.
Smart technology and the online shopping experience
People are more connected to their choices, and if those choices come in the form of visual research and touch, it’s more than interactive. Visual search has been around for a long time, but with the advancements in artificial intelligence and the rise of mobile commerce, it’s now gaining acceptance with the retailers.
Smart technology allows shoppers to digitally compare outfits by capturing a 360-degree view of themselves in an outfit and letting them send those images to friends via email and social media.
Chatbots and the Personal Experience
The technology of the chatbots has been very popular among the millennials. The importance and the prime factor have made it be used in the trending tech updates. Rising of the smartphones and options of open statistical have allowed the brand’s E-commerce is a very competitive landscape.
The brands that will thrive in 2018 will be those that will harness the power of new technology to create a more personal experience for customers.
E-commerce is a very competitive landscape. The brands will thrive in with the power of new technology to create a more personal experience for customers, more interested in the trending e-commerce needs.
Customer Relationship Management
With the help of AI, the days of aggressive re-marketing and focusing on the amount of ad exposure will be long gone. The new marketing era will be able to focus on quality and directing more relevant advertising to the right visitors at the right time. It has made the people interaction to the verging technology.
The artificial intelligence is here. Already it has to change the online marketing and the e-commerce landscape. Many more changes are on the way.
The Future is Now!
9 Tips On How to Create A Successfull Ecommerce Site [Infographic]
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Guide: eCommerce Tips You Need to Know
A successful and effective eCommerce business is capable of providing you such an ROI (Return on Investment) that would leave you amazed! Today’s market is full of plenty of such eCommerce development firms that would cater your business to grow and expand in a remarkable way.
However, to stay ahead of your competitors and to stand out from the crowd, you would need to understand the trends in this eCommerce development field. Here is a list of a few smart eCommerce tips you need to know.
1. Mobile Traffic
The mobile technology is growing and getting better. According to a recent survey report, by the year 2020, the mobile traffic would increase almost by 8 times! Hence, it is easily understandable if your eCommerce website is not mobile-friendly, it would not attract visitors and you will lose sales.
2. Chatbots
The Artificial Intelligence is taking a very crucial role in this eCommerce business. This technology is improving the communication process on the websites between the consumers and the brands.
The advanced AI-enabled chatbots are capable of offering the consumers the right product they want by communicating or asking them their preferences. In this way, you can not only improve the customer relationship management but you can also create a profitable business.
3. Fast Delivery
The faster you can deliver the products to your customers, the happier and more satisfied your customers become. Research made on customer behavior shows that almost 90% of the customers want to get the products in their hand either on the same day or within the most time limit of 24 hours.
Your eCommerce business should have pretty fast delivery to satisfy your customers.
4. Video Content
The video content is very popular in the market of online business. When visitors go through a well-made product video, they can understand the product better. Rather than going through a monotonous product description.
The video content would not only increase the visitor engagement on your website but would also increase the sales by almost 70%.
The Benefits of E-Commerce
Every businessman is looking to have an online store where they can sell their products and services. You can get a lot of benefits by creating an E-Commerce website as it delivers a comprehensive range of benefits to retailers and merchants.
The benefits for your company
Your company is your priority, but without satisfied customers, there won’t be a successful company – which means that everything goes hand in hand.
The benefits your business will experience if you invest in an E-Commerce website are amazing. First of all, think about how expensive it is to rent out a shop space where your shop is well seen and in a prime area.
If you have your shop online, anyone can see it; not only the people who happen to walk past it. This benefit saves you and your business plenty of money. We’re not saying that you should give up having a floor shop altogether, but it certainly saves you from having to rent out in an expensive area or shopping center.
Low Operational Costs
To generate an E-Commerce website requires very little capital investment compared to purchasing business premises. The difficulty with ‘physical’ business premises is that there is a need for high visibility and the location will always be a key issue.
The design and development of an E-Commerce website can be a comparatively moderate investment relative to a business’s turnover. The potential to save money on personnel as checkout, payments, delivery and all over operational processes can be fully automated on the E-Commerce website.
Convenience & Easiness
E-Commerce becomes one of the preferred ways of shopping, because of its easiness and convenience. They are allowed to buy products or services from their home at any time of day or night.
The best thing about it is buying options that are quick, convenient and user-friendly with the ability to transfer funds online. The consumers can save their lots of time as well as money by searching their products easily and making purchasing online.
Selling Products Globally
If you are running a store, it will be bounded to the geographical region for which you can provide service, but on the other hand with an E-Commerce website, you can sell your goods and services globally.
Technology and Creation
Any new or existing business has the ability to create and run a successful E-Commerce website. The technology can help you to create your effective e-commerce store pretty fast.
6 Reasons Why Shopping Online is Very Effective for Customers
Online Shopping is very popular and also very profitable. It has changed the way consumers and entrepreneurs do business today. The consumers have an alternative way to shop, and a bigger market that offers bigger savings.
Today, online shopping has become one of the most secure transactions done on the internet. There’s a huge advantage that consumers could leverage from shopping online. Here are the reasons why you should do so now.
1. Easy Access
The great reason why many people choose to shop online is that is very easy and pretty fast. You could easily make a purchase straight from your home with your smartphone or computer. What’s even better is that you can shop anytime in the day even during night time.
Basically, it could save you the time and the effort spent walking into different retail stores just to look for that pair of shoes you like to buy.
For products that couldn’t be found in local retailers, you could go ahead and expand your search from different stores based on different geography. Shopping online won’t limit your shopping experience according to your location, so the possibilities of finding a good buy are virtually limitless.
2. Best Deals in Town
One of the reasons why online shopping offers a better deal a lot of times than retailers is because many of these online shops are actually direct manufacturers or suppliers. With online shopping, the chance of dealing directly with these manufacturers is high.
Many online stores will you offer you a better deal compared to retailers in your local market, it will also give you access to a wider selection of exclusive products which can be rarely found in offline.
Also, for people who love to shop by bulk, manufacturers and suppliers usually offer money-saving deals to consumers: the bigger the quantity of your purchase, the cheaper the prices will go. This is ideal for entrepreneurs who source their products directly from manufacturers.
Not only is online shopping beneficial for your day to day shopping needs, but it can also be a good source of income.
3. More Variety
The number of shops you could find and the number of products that you could choose from is massive online. Stocks are more abundant compared to a physical store. Also, ordering before a product is launched has already become common nowadays, giving the consumers the ability to get their hands on the latest gadget or trending clothes once it hits the market.
4. Easy Price Comparison
Amazon, eBay, and all other big e-commerce sites make it easy for users to find a product offered by different shops. These online shopping platforms also allow consumers to compare products, prices, and stores, to provide them the ability to come up with better judgment when it comes to choosing different deals offered on their platform.
Also, these sites are a platform for consumers to share their experience with a seller or store and a product to forewarn consumers of possible issues or praise and recommend a product and a store. With that, choosing between different stores and products and knowing which to avoid will be a lot easier for consumers.
5. Discounts are Everywhere!
One of the best things about online shopping is that discounts, vouchers, and coupons can easily be found on the internet and be availed! Many stores offer email notification and newsletters for seasonal and random discounts, while other websites simply offer coupons.
Discounts are store initiated and they are usually offered by retailers directly from their shop.
The coupons are mostly featured in mainstream media platforms like magazines and newspaper, but today their availability online has been increasing especially with the rise of aggregate websites that gather coupons from different stores and retailers.
This online marketplace for discount vouchers and coupons are called coupon stores. Coupon stores are the best place to find daily deals and promo codes for different products online. These coupons can help you save a good amount of money through discounts and promotions.
There are many popular coupon stores online where you could find daily discounts, promo, and coupon. Most coupon stores online feature thousands of active coupons and deals daily.
6. Privacy Shopping
The privacy that you get for shopping online is unparalleled. Purchases that you make on the internet are delivered straight to your doorsteps. This is the reason why many products are highly sold online, due to the fact that consumers prefer to purchase these away from the prying eye of the shoppers in public. The privacy that you get from online shopping it applies to every transaction that you do.
With so much to gain and nothing to lose, there’s basically no reason why you shouldn’t give online shopping a try. After all, there’s really nothing much to it, all it takes is just a few clicks.
P.S.
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