business artificial intelligence Ecommerce marketing Startups

Chatbot Technology: 7 Tips on How to Avoid Mistakes and Improve Your Business

Chatbot Technology: 7 Tips on How to Avoid Mistakes and Improve Your Business

Research shows that this year (2021), 83% of businesses will adopt chatbot technology. Also, 72% of customers prefer to deal with a chatbot because of the quick response.

These stats explain why companies and brands are beginning to invest in chatbot technology. However, chatbots are still a new concept for many businesses. It’s important to know how to use chatbot technology successfully.

Chatbot Technology: How to Avoid Mistakes and Improve Your Business

Here are some useful tips about chatbot technology, how to avoid mistakes, and improve your business.

  1. You Do Not Have a Strategy or a Plan

The current trend in the business world is to adopt new technologies. But you don’t create a proper strategy or a plan for the technology you buy. Think about it much like you would any other strategy.

A chatbot on your website’s homepage can guide visitors appropriately. It can also help respond to queries promptly. When setting up the chatbots, use the strategy to achieve successful results. Don’t use a chatbot because it’s trendy.

  1. You Do Not Develop an Audience Persona

Any marketing guide will tell you to develop an audience persona before implementing any strategy. The same goes for the use of chatbots. You need to understand your target audience very well.

Learn how they communicate. The way you communicate with teens will be different from how you talk to adults. Some people just searching for information.

Others may need help with making purchases. You need to have different buyer personas. Chatbots need to communicate with each persona appropriately.

  1. You Don’t Know the Performance of Chatbots

Chatbots are very useful, but you will need someone to oversee the performance of the chatbots. Maybe they cannot handle all the queries that your customers may have.

The chatbots may also bombard customers with too much information. This can lead to frustration, and you may lose some of your customers. It is essential to pay attention to the effectiveness of chatbots.

  1. You Don’t Humanize Your Chatbot

Your chatbot has no distinct personality and sounds more robotic than human. You have to create a persona so that customers find it easier to engage with.

Give your chatbot a name and let your brand value and voice reflect in it. What do you expect from a customer service agent? They should be knowledgeable and easy to talk to. It is impossible to have a good experience when you feel like you are talking to a machine or a robot.

  1. You Don’t Use Simple Messages – You Don’t Test It

You need to use simple messages if you want to increase engagement with customers. Focus on simple, short, and precise words. It also helps to ensure that the customer is getting the right information.

It is crucial to test the system. Do not launch chatbots without first testing them. Use a Q&A that covers all possible questions. You could also redirect the customer to sections on your website (your team), that can provide the necessary information.

  1. Don’t Over-Use Chatbots

You may think that having chatbots on every page of your website helps, but you will confuse your visitors. It could take their attention from the messaging.

Don’t use chatbots on a landing page. Instead, you need to have a powerful Call to Action (CTA). It guides visitors to take a specific action you want.

A chatbot on the FAQ page is useful and makes sense. People who come to that page are looking for information or answers. Having a bot there will help them get feedback faster.

Also, you can have a page on your website for chatbots. You get more value and functionality, which is great for users.

  1. You Do Not Use Analytics

It is important to analyze the performance of chatbots. You get insights that you can use to improve the functionality of your chatbots.

Search for completion rates and customer satisfaction. Also, check for feedback on speech and engagement. Chatbots should improve the customer experience. It’s essential to use analytics. So you know what’s work and whatnot.

Last Tip

Chatbot Strategy and Benefits

Chatbots are a great way to improve and grow your business. But also they are a challenging process. If you want your chatbot strategy to be effective, it’s important to know how to use your chatbot.

Is your goal to acquire new customers? or provide your sales and marketing teams with a bit of extra support?

By automating time-consuming processes, handling queries, and helping your customers, chatbots will become an essential asset to your business in 2021.

Chatbot technology has many benefits and advantages. But you need to create a successful chatbot strategy, avoid mistakes, and help your customers.

artificial intelligence Ask Entrepreneur blogging business Business Lessons design Ecommerce google infographic marketing profits seo Social Media Starting a Business Startups

The Reasons Why You Need A Chatbot To Grow Your Business

The Reasons Why You Need A Chatbot To Grow Your Business


But what is chatbot technology, why is it important, how does it work, why is it so popular and why you need a chatbot to grow your business? These are all simple questions about chatbots and you need to know the answers. So you will understand the reasons why you need a chatbot to grow your business.

Let’s start by explaining exactly what a chatbot is.

What is a chatbot – Software

A chatbot is a computer program (Software) designed to simulate a conversation with online human users. The visitors to your website.

A chatbot interacts with your customers or visitors via the internet in the form of messages. The chatbot simply helps the visitors to find the solutions they need by using the most natural form of communication (chat in a language the user understands).

What a chatbot can do

A chatbot can automate tasks. The task can be further divided into other segments such as customer support, surveys, lead generation, and appointment scheduling. Here are a few cases in which chatbots can successfully help many businesses:

A chatbot can help customers solve their queries related to your brand by answering FAQs, or by providing information about your products or services.
Besides helping customers in solving queries, it also helps them to book appointments, find out about the availability of products or services, etc.

Chatbots are also capable of answering multiple queries at a time, which is a huge benefit for your business.

It is clear that chatbots can decrease the time tasks take and help improve overall performance. Also, the chatbots are available 24 hours a day. Very important for your online business.

Why chatbots are important

The chatbot gives brands the opportunity to be available on platforms where its audience spend most of their time. Your chatbot can be integrated on platforms that help you to be in the same room with your customers, and whenever a user needs some information, they can directly reach you on these platforms.

These integrations also lead to sales. It acts as your online sale representative to a large number of audience available online. Ready to talk about your product and promote your offers, your bot could provide flexibility to your customers. It’s your automated little helper!

The other elements that have helped chatbot gain popularity are their personalized responses to each and every user.

The two types of chatbots

A workflow-based or simple chatbot

Workflow-based chatbots are flow driven and menu based. Users get options to access the bot and that is how the bot works. You set the flows and information related to your products and when the customer asks about particular information that flow will be triggered automatically.

AI or intelligent chatbot

Intelligent bots are capable of recognizing user queries with the help of AI. These bots recognize keywords from the user queries and respond to the user accordingly. With the help of NLP, these bots can also communicate in natural language with people.

How chatbots work

Chatbots are capable of answering various user queries depending on the functionality. They can also guide users to attain the appropriate information anytime they require. AI-based bots can detect the user’s intents from the input query, and evaluate and respond accordingly.

Meanwhile, in workflow-based chatbots, the bot guides users with the help of flows. Flows can be internally connected or redirecting to a URL (depending on the type of bot and its requirements).

The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. Most bots follow a set of rules programmed by a human via a bot-building platform.

It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code.

Chatbots offer a new reality. They are built to be helpful. They require a person to opt-in. And for the first time, they encourage scalable, one-on-one conversations between brands and consumers.

Brands can build authentic relationships with their buyers, and buyers can learn to trust brands again. Now you know the reasons why you need a chatbot to grow your business.

— Grow your business with a chatbot. FREE to Join