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Technology Trends for 2021: Benefits and Advantages

These days technology trends will help people to improve their lives and business too. From working from home to new rules about how we meet and interact with other people in public spaces. New tech trends will create new ways to work, build a business, and most important to win the pandemic!

Here are some technology trends in 2021 you need to know about.

  1. Artificial Intelligence

AI is one of the biggest and most effective technology trends. Also, in 2021 it will become a valuable tool for helping us to understand the world around us and improve our lives.

Machine learning algorithms will become better and they help people to find the solutions they need. (Business and Health)

They will help us to predict the demand for services from hospitals and other healthcare providers. Also, they will allow administrators to make better decisions about when and where to deploy resources.

For business, the challenge will be to understand customer behavior. More human activity will take place online – from shopping and socializing to virtual working, online meetings, etc.

  1. Robotics and Drones

Already people are using robots in the care and help at home. This will become more important for members of society who need more help such as the elderly.

Also, many companies are using robots for services such as cleaning and security. Maybe soon a robot will become your best friend. (After your dog!)

Drones will be used to deliver medicine to people and to monitor public areas to identify places where there is an increased risk of viral transmission.

Amazon already has started using drones to deliver products!

  1. The As-A-Service Trend

“As-a-service” We name the services that we need to live and work through cloud-based platforms.

It’s the reason why AI and robotics are a possibility for any business or organization (regardless of their size or budget). Thanks to cloud offerings from companies like Google, Microsoft, Amazon (and startups).

Companies that rely on the cloud to provide solutions as-a-service are growing. For example, Zoom has become very popular because it can increase its coverage and quality of service.

  1. 5G Technology

Faster and more reliable internet doesn’t just mean we can load webpages more quickly. More G means more benefits. 3G made web browsing and data-driven services useful on mobile devices. 4G improves the growth of streaming video and music platforms. 5G will create more opportunities for people and businesses too.

5G will help advanced technologies such as augmented reality and virtual reality, cloud-based gaming platforms like Google’s Stadia, to become more popular and easy to use.

  1. Virtual and Augmented Reality (VR and AR)

Effective technology that uses glasses or headsets to project computer-generated imagery directly into the user’s field of vision. When it is superimposed over what the user is viewing in the real world, it is AR. And when it is used to place the user into an entirely computer-generated environment, it is VR.

A new solution available to opticians allows eye tests to be carried out in VR. (High-definition cameras give a clear image of the patient’s eye).

An AR tool allows the customer to browse the range of glasses on offer and see what they look like on their face without having to leave their home.

Also, we can use VR and AR tools in education. You will watch the lessons from home. You don’t need to go to school or university.

New technology will change our lives and our business. It’s up to you to decide how to use new technology because many times in history people have used technology to harm other countries or democracy!

Power and technology in the wrong hands it’s a deadly mistake!

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Digital Marketing News: Technology Trends You Need to Know [Infographic]

These days digital marketing, the internet, and technology are changing pretty fast. Also, customers’ interests and behaviors are changing too. Marketers and businesses can not use the same old marketing methods that don’t work anymore.

Here are some effective digital marketing new trends you need to know.

  1. Artificial Intelligence – AI

If you don’t know 2020 it’s the year that many businesses have started using artificial intelligence (AI) to create successful digital marketing strategies.

AI can analyze consumer behavior and search patterns. AI uses data from social media platforms and blog posts to help businesses understand how customers find their products and services.

  1. Chatbots

Chatbots are not a new trend but they will continue to be an important part of digital marketing. This AI-based technology uses instant messaging to chat in real-time with your customers or site visitors.

Stats show that:

The top benefits of chatbots are 24-hour service (67%), instant responses to inquiries (58%), and answers to simple questions (57%)

65% of people prefer messaging an online chatbot to communicate with a business.

By 2022, chatbots will help businesses save over $8 billion per year.

80% of businesses use chatbots in 2020.

Many customers prefer interacting with chatbots as they are responsive 24/7, give answers right away, and never lose patience. These virtual assistants offer outstanding customer service.

  1. Personalization Marketing

It’s very important to personalize your marketing. (that means personalized content, products, emails, and more).

Personalization stats you need to know.

68% of consumers are very annoyed with generic advertising blasts

85% say that they like to do business with a company if it offers personalized experiences

92% say that they find personalization marketing attractive and appealing

  1. Visual Search

Visual search can take the user experience to a new, pretty effective, level: People can upload an image to conduct a search and get more specific results. Also, Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app.

Stats show that visual search is pretty effective.

65% of Millennials are more interested in visual search capabilities than any other new technology

Images are returned for 21% of search queries on Google

Marketers and businesses can use the visual search trend to attract more customers and give them the perfect product.

  1. Interactive Content

One of the fastest-growing digital marketing trends these days it’s interactive content.

In 2020 there is a shift from traditional text-based content to dynamic, engaging content that offers users an awesome experience. So think about:

Quizzes and polls

Augmented reality ads – Virtual reality

360-degree videos

Stats show that 95% of buyers are searching for more interactive content. People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

Interactive content is more engaging, more memorable, and more effective to generate sales!

  1. Predictive Analytics

Predictive analytics is to use data mining, predictive modeling, and machine learning to identify patterns to predict the future. It is becoming more and more sophisticated in many industries.

It’s used for segmentation and individual personalization. It helps marketers to improve customer loyalty.

  1. Progressive Web Apps (PWAs)

Progressive Web Apps are websites that work as mobile apps. They offer the functionality of a native mobile app – fast load times, push notifications, working offline, etc. – you can use them for Android and iOS.

So developers can create web apps for any device that works just like a mobile app.

  1. Quantum Computing – The Future of Computers

Quantum computing is a new technology based on quantum physics theory.

A classic computer would read every book in a library in a linear fashion. A quantum computer would read all the books simultaneously. Quantum computers can theoretically work on millions of computations at once. Amazing!

How can marketers use quantum computing?

Improve mobile data coverage

AI becoming more human-like (Google AI is developing quantum algorithms that will improve machine learning)

Create low-cost, more effective, ads.

  1. Better Analytics

Modern marketing and metrics go hand-in-hand. The problem is that the customer journey is more complex now. We live in an omnichannel era where the average consumer engages a brand on up to six touchpoints before making a purchase.

With multiple channels to manage and a myriad of ways to market your products and services, the job of analytics tracking is becoming a pretty difficult mission. So, many companies and marketers are looking beyond the basics of Google Analytics. They need a new, most effective, solution.

  1. 5G Technology – New Mobile Technology

One of the most significant digital marketing trends of 2020 is 5G technology or the fifth generation of mobile technology. This update is a new era of digital communications.

5G technology will transform how we access online content, from digital marketers, businesses, organizations, to the average user.

  1. Neuromarketing – Awesome Future!

Neuromarketing sound like a sci-fi movie. But the reality is that this technology is growing quickly and will become a very important, effective, tool for marketers pretty soon.

Neuromarketing is a strategy that analyzes measurements of a person’s brain activity and nervous system to determine which types of content they find engaging.

It examines and studies specific neurological reactions that trigger emotions or responses that are linked to purchasing. You can use this information to optimize your content and improve your strategies. So you can improve your marketing campaigns.

You must keep looking ahead and learn about new technologies, trends, tools, and strategies to grow your business and your revenue. Take Action Now!

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Covid-19: How Technology Can Help The Business [Infographic]

The Coronavirus Economy

In April 2020, U.S. unemployment reached an all-time high, at 14.7%
43 states have record-high unemployment
In some states, as many as 1 in 4 people are out of work
On June 8, 2020, the National Bureau of Economic Research announced that the U.S. is officially in a recession

Some Economic Changes Are Here To Stay

Before the pandemic, 29% of college graduates worked from home
During the pandemic,
2 in 3 Americans work remotely
3 in 5 wish to continue after the pandemic
In March remote job listings grew by 769%

Home office tech sales are increasing

Chromebooks: +400%
Webcams: +179%
Monitors: +138%
Headsets: +134%
Keyboards: +64%

Online collaboration and video conferencing tools

Google Meet: 30X increase in daily users
G Suite: +1 million paying businesses
Zoom: +190 million daily users

Many companies realize the long term potential of remote work. Workers will have access to many jobs and companies will have access to many talented people.

Innovations Will Help The Post-COVID Economy

5G infrastructure is expected to grow by 2022 (new possibilities and opportunities for tech products)
Augmented and virtual reality are already very popular (and will continue to grow as more people stay home)
Innovations in telemedicine and medical tech help to combat the virus (Covid-19)
Increase in remote work and school will continue to grow demand for reliable, universal internet access

Many forecasters said they expect economic output to begin growing again in the third quarter (economic growth in early 2021)
Recovery Will Be Fueled By Remote Work

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Content Marketing and Online Business: Why AI is The Future

Content Marketing and Online Business: Why AI is The Future

These days, new technology has changed the way that businesses interact with customers. As a result, the marketing techniques that were prevalent and effective now are useless.

Now marketers need to embrace sophisticated approaches to processes and perform an in-depth analysis of customer data in real-time. So marketers are adopting Artificial Intelligence and Machine Learning technologies.

Google Now and Apple’s voice assistant Siri are only two examples of this advanced technology.

AI has also impacted retail because customers are now looking for more personalized online and offline shopping experiences.

Artificial Intelligence and Machine Learning

Artificial Intelligence is simply a term that describes the way a computer program or machine can imitate various types of human behavior and thinking, such as movement and speech, and being able to implement intelligence to perform different actions with minimal human intervention.

Machine Learning allows a computer application or program to recognize and learn from patterns in data. It’s able to improve its capabilities without human assistance.

Benefits of Artificial Intelligence in Content Marketing

While Artificial Intelligence is redefining Content Marketing, marketers who use Artificial Intelligence technology in their marketing strategies and campaigns are able to grow the success of their business.

How AI can Help Your Business

1) AI Enables Personalized Customer Interactions

Mass message campaigns are now a thing of the past. Irrelevant content is a big mistake. It is natural that many consumers will lose interest in a brand if their expectations are not met. You need to create an effective personalization marketing plan.

52% of consumers will choose a different brand or product if they do not receive personalized communication from the company.

72% of businesses reveal that the customer experience is their top priority.

The biggest challenge for marketers is to find the right tools to support personalized marketing efforts.

2) AI and Effective Marketing Campaigns

When marketers are using Artificial Intelligence, their marketing campaigns and strategies are improved. This is because they use everything they know about their customers to customize the individual experience.

79% of marketing executives believe that AI will make their tasks easier and more efficient.

75% of marketers say that they will implement Artificial Intelligence in their businesses within the next 2-3 years.

The Future of Content Marketing

Today, the major part of the content marketing campaign process is manual. Like keyword research, blog articles, content curation, and emails, almost all lead generation tasks require human intervention.

Artificial Intelligence integration in the process will give marketers access to deeper insights and enable them to predict outcomes. The introduction of AI in the field of content marketing will essentially allow marketers to focus on tasks of a higher value that impact business performance and leave the repetitive tasks to the machines.

Present AI and Future

AI-powered algorithms also power self-driving vehicles by Tesla, voice recommendation engines like Microsoft’s Cortana, and e-commerce giant Amazon’s product recommendations. And we’re only going to see more of this very soon.

AI is already revolutionizing the marketing industry and will continue to transform jobs, content marketing, and the online world much more rapidly than we can imagine. AI will create a lot of opportunities for businesses that can effectively leverage this technology.

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Modern Artificial Intelligence [Infographic]

Find more education infographics on e-Learning Infographics.   

Modern Artificial Intelligence Infographic

The history of Artificial Intelligence isn’t a long one, around 60-70 years, but the advances in recent years have been huge. The Modern Artificial Intelligence Infographic shows how technology coupled with studies of the human brain have aided in making AI a reality, and a reality we can use every day.

Machines are already intelligent, but we fail to recognize it. When a machine demonstrates intelligence we counter it by saying ‘it’s not real intelligence’. Therefore Al becomes whatever has not been accomplished so far by a machine.