Tag Archives: audience

Guide: How Content Marketing will Grow Your Business

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Guide: How Content Marketing will Grow Your Business
Your target audience decides how to structure your content and what will engage their interests.

 

1. Understand your audience

Understanding your audience is the first step to create a successful marketing strategy. If your audience does not needs your product, you wouldn’t have any sales. Your target audience decides how to structure your content and what will engage their interests.

2. Use the blog to build your brand

You have to produce unique and high-quality content. People and search engines always look for fresh content. If you post the repeated information as your competitors, it won’t help you to stand out in the market.

Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one.

Focus on the upcoming technologies being implemented in your work area. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

3. Promote Your Content on various channels

Social media platforms: Facebook, LinkedIn, Twitter, Pinterest, and Google+ are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but to their friends as well.

By posting on social media, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

4. Use Google analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy.

You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site.

Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to select new topics.

Successful and profitable Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

Content Marketing Tools to Use

Copyscape

Copyscape will be helping you to avoid the duplicate content. You need to create original content. Using the debit card, credit card or the PayPal account, you will buy a certain number of credits, depending on how many your budget allows.

HARO

Help a Reporter Out – more commonly known as HARO – is a powerful sourcing service connecting journalists, brands and industry experts. How it works, first you need to visit the site, then sign up for the service and select the fields you are interested in.

Then you will receive a minimum of three emails per day with the latest media request for your chosen subjects.

Buzzsumo

Buzzsumo is an effective tool for many reasons, were the first being that it’s perfect for checking how your content is performing. Just you need to enter the URL of the content in the search bar and you will see the social shares of your content.

Ahrefs

Ahrefs is a wonderful resource for the content marketers, where you can use the content explorer to search for the relevant topic for your client brands. Then you will be provided with the list of content which has gained the most social shares.

Hootsuite

Hootsuite is more than the social media scheduling software. It has been the powerful aggregator, which makes an essential tool for the content marketers.

Feedly

Feedly this as an invaluable tool for those who are looking to collate the news stories which are relevant to their clients. This site provides a minimalist and optimized for the productivity rather than the style.

Tweetdeck

Tweetdeck which is an extremely powerful tool that will provide real-time tracking organization and engagement the data. It will allow you to create the customer Twitter dashboard where the information on your brand on Twitter will be just a click away.

There are many other marketing tools you can use. Make your research and find the best for your business. Don’t forget. The first step to success is one.

Take Action Now!

3 Tips on How To Grow Your Blog Audience and Market Your Business

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3 Tips on How To Grow Your Blog Audience and Market Your Business
f your blog is a business and you want to make money from it, growth and expansion are a necessity for your blog.

 

If your blog is a business and you want to make money from it, growth and expansion are a necessity for your blog. But how to grow your blog audience and market your business so you can build your brand and make more sales. Here are 3 tips you need to know.

1. Know Your Audience (niche market)

When you start a business you need to choose a specific niche market that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly but not market so wide that is overloaded with competitors so that you don’t even have a chance to get noticed.

Ensure That It’s a Paying Market

Do your research to confirm that the customers you are focusing on in that niche buy books, magazines, and regular items to help them get the most out of their job or hobby. If they’re a dog owner, for example, they’ll routinely buy food, doggie snacks, etc. If they’re a golf enthusiast, they will buy golf balls, clothing, golf clubs, etc.

2. Create High-Quality Content for Their Needs

What are the “pain points” or problems people generally have in your niche? If you know your target audience when writing content for your blog you can deal with these issues. You have to give help and solutions to your target audience.

By doing this, you’ll be able to grow your audience as they’ll come to feel that you understand and care about them. They’ll then be prepared to read your blog regularly, sign up for your email list and tell others about it. They will advertise your blog and business and you grow your target market.

3. Include a Call to Action (CTA)

Your blog content is a framework for building your audience and make more sales. Set an objective for each piece of content. Then include a call to action (CTA) that will help you meet that goal. Tell your readers what to do. Drive them to take action.

2 Free Online Marketing Tips for Your Business

Free techniques can lower your cost of customer acquisition, earn you 100% profits, and expand your customer database. If you’re only using paid advertising to get you new leads and customers, then you should reconsider your strategy, and start implementing free marketing techniques in your business today.

So what kind of “free marketing” do you have to do if you want to improve your online sales and profits? There are 2 free marketing techniques that can boost your business and sales very easy.

1) Referrals

It’s fairly easy to generate referrals online. You can entice via a free gift. Tell your email subscribers, blog subscribers, Facebook friends, Twitter followers, that you have a free gift for them – but only if they refer someone back to your website.

Your free gift should be something that is of great value to your prospects and customers. It can either be physical, or digital. No matter what it is, make sure that your prospects and customers know that it is of immense value, and that will compel them to lead others to your site, which in turn will either buy from you, refer others to you, or both.

2) Offer discounts

You can easily boost your sales with discounts. Everyone loves to get a great deal. It doesn’t matter if you’re marketing offline or online… discounts are things that people love to get their hands on. If you have a good product that you are selling but would love to see more immediate sales from it, put up a special promotion!

You could send a broadcast email (through your autoresponder), and let your subscribers and customers know that you have a 50% off deal on the products on your site. Some will buy immediately. Some will browse around to see what they want to buy. And some will never buy at all. This is just the nature of things.

For everyone that buys, make sure you add them to your backend marketing funnel and start selling to them over and over again so that you can boost your sales for free, and reclaim the money that you lost from your customers while doing paid advertising.

Free marketing is awesome and it’s something that you should implement in your online business today. It’s very easy and doesn’t take a lot of work to do. Start today to use the free marketing tips and you will grow your business and sales pretty soon.

The Advantages of Effective Email Marketing

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The Advantages of Effective Email Marketing
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Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort.

It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal.

Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements.

This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

How you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services.

Publishing e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips.

The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach.

It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out.

Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often.

Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

P.S.

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Guide: How to Create Awesome Content [Infographic]

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Guide: How to Create Awesome Content [Infographic]
Are you looking for ways to improve the content your share with your audience? Want to make sure the content you produce resonates with your target audience? Guide to better content in this infographic. Discover the Secrets of Affiliate Marketing. Download Your Free Affiliate Marketing Training http://www.bestprofitsonline.com/myblog/3jq8

Internet Marketing: Target Audience and Advertising

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Internet Marketing: Target Audience and Advertising
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One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services.

It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all.

How to Advertise Your Business

A factor to consider when purchasing advertising space on another Internet website is the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention.

For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam.

Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use.

However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully.

One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign.

The Internet is available 24 hours a day. It’s a great advantage for your business to market your products or services online.

P.S.

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