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Mobile Apps: Stats and Reasons Why Mobile Apps are The Future [Infographic]

If you are a developer or a marketer you need to know the mobile app stats and benefits. So you can create mobile apps that can help your target audience to solve their problems or fill their needs.

Here are some reasons why mobile apps are the future

  1. Smartphones and Mobile Apps

These days there are 4.78 billion mobile users and 74.3% use smartphones. Smartphones are very popular worldwide. Some countries like South Korea showing 95% of adult usage.

These numbers are growing every year and also keep growing the market of mobile apps.

  1. App Downloads

App downloads have increased in recent years (reaching 36.4 billion in 2020). App Store installs grew 2.5% and Google Play reach 28.2 billion.

In 2017 app downloads were 178 billion. In 2019, app downloads reached 204 billion.

These numbers (stats) show clearly how effective and profitable are mobile apps.

In 2020 the global pandemic has generated a lot more free time for people as they’re at home (Lockdown). So both app stores have seen the highest number of downloads in a single year!

  1. Mobile Devices – Social Media and Communication

An average person spends 3.7 hours browsing on mobile devices (36% more than 2 years before). Some countries as Indonesia, Brasil, India continue to spend the most time on mobile devices each day.

Social media and communications apps take the majority of users

In 2020, experts predict that smartphone users will spend nearly 90% of mobile internet time in apps, rather than a browser. It’s very important for businesses and brands, not only to optimize their websites for mobile, but they need to create custom, effective, and responsive apps.

  1. Mobile Ads

With more time spent on mobile devices, many brands are investing more money in digital ads, to reach potential consumers or target audiences. So digital ad spend exceeded traditional advertising for the first time in 2019. (190 billion worldwide)

Mobile ads are expected to reach 280 billion by 2022.

Marketers are using mobile marketing as an effective channel to engage with audiences. So, 40% of marketers plan to increase their mobile marketing budgets in 2021.

  1. TikTok

TikTok is a social networking app and a source of entertainment. (short, user-generated videos). TikTok is one of the ​most downloaded non-gaming apps of 2020. TikTok has attracted many new users from various demographics (thanks to the Covid-19 pandemic).

Many people are stuck at home with nothing to do. So they’re looking for new ways to entertain themselves. TikTok and similar video-sharing apps fill the need by presenting fun videos.

  1. Top Apps

The biggest app category in terms of downloads is games. (2.33 billion downloads on iOS). The second-biggest app category is ‘photo & video’ (700 million downloads).

Android mobile game downloads also increased (12 billion). The second-biggest category is ‘tools’ (1.82 billion).

  1. Mobile Revenue

The mobile app industry makes billions of dollars in revenue each year. The mobile app market generated $462 billion in 2019.

The gaming industry is the most profitable sector of the mobile app industry.

Entertainment apps, social networking apps, and photo and video sharing apps also generate revenue but they are far behind the gaming apps.

Mobile Apps and Future

Mobile devices have become a part of our lives changing the way we spend our time and even make purchase decisions.

These app statistics will help you to identify opportunities. So you can create an effective mobile app and promote it. Mobile apps are the future for businesses and marketers.

You need to know about new technologies and trends, so you can predict the future demand for mobile apps.

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The Future of Mobile Apps: Tips and Trends

These days a smartphone has many mobile apps installed on the device. But many of them are not useful, their performance is not good, or users don’t like them. Mobile apps are very popular and the mobile industry continues to grow.

Many businesses and brands are using mobile apps because they know that they can reach pretty fast their target audience and increase sales with the help of mobile apps.

Here are some tips and trends about the future of mobile apps.

  1. 5G Technology – Mobile Apps and Business

5G technology can transfer and download video content very fast. This technology will help mobile apps to become more effective.

Also, soon we will see the widespread of voice control. This will open up more opportunities for marketers and businesses to communicate with their customers.

  1. Effectiveness of Applications

• Speed and effectiveness

Mobile applications are faster than the mobile network. This speed allows users to quickly access content, which increases the chance to satisfy a particular need. They can find faster what they need.

65% of Millennial generation users prefer to buy products or view products through the application because of their effective personalization and the speed of the transaction.

• Data – Information – New Technologies

Applications are using new technologies such as geolocation and voice search. Applications can collect data (information) about the user’s interests and hobbies: what they do and what they like.

• Relevant Content

Many users install mobile apps on their devices because they want to get pretty fast relevant content.

  1. Personalization and Location

These days many mobile developers are more focused on consumer requirements. Users now expect more personalization and adaptation to their location.

Location-based service is a growing and profitable category that allows businesses and marketers to create more targeted ads. Defining our destinations, hobbies, and interests, marketers can select suitable commercial offers for us.

Also, mobile payment technology is growing, which allows you to quickly perform various transactions “on the go”.

  1. Native apps and Responsive Web

Create an application for mobile devices (native) or create an app that suits any device (responsive web)? The general recommendation is to have both.

But if you have only recurrent users, the best option is a native app.

The Future of Mobile Apps: Tips and Trends
  1. Proactive Apps – The Next Step

The great challenge is the proactive application. It’s the next step of modern apps. It will notify user only data of interest. The secret is to discover what people are looking for.

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Mobile Marketing Trends and Apps for 2021 – Why Pandemic Changing The Marketing World

The pandemic has affected millions of people worldwide. But also it affected the world economy. So mobile marketing and apps have also been affected. But coronavirus has helped some types of mobile apps to grow pretty fast.

Here are some trends in mobile marketing and apps you need to know. Digital marketing is becoming mobile.

  1. Mobile Phones and Shopping

Smartphones are very popular devices to surf online and online shopping. During the coronavirus pandemic, more and more people are using their mobile phones to shopping online.

  1. Voice Control and Voice Search

Stats show that people unlock their smartphones approximately 80-90 times per day. Because of coronavirus, users are seeking to avoid touching their smartphones so often.

So voice control on mobile-devices is very popular. For the same reason, people are using voice search on mobile devices.

  1. Mobile Ads and Engagement

Mobile ad engagement still growing. Stats show that the level of engagement for mobile ads has risen 17% over the past months. Many businesses have started to use mobile ads to generate more sales and profits.

Trending Apps and Coronavirus

Mobile Games

Many stats show that the use of mobile games in the second quarter of 2020 increased by 45%. (Pandemic Effect)

Games are a very easy way for many people to entertain. So during the lockdown period, many people play games to release stress and amuse themselves.

Remote Working (Work-from-Home) Apps

Because of coronavirus, many companies decided to close their offices and allowing their employees to work remotely. Working-from-home is the new normal. Many people are looking for apps for remote work and online communication with colleagues.

Education Apps

Another type of popular apps is education apps. Many universities have temporarily closed their doors. So many students and teachers are using e-learning mobile apps.

Mobile education apps have become a necessity for teaching and learning from home. (New Normal Education)

Health and Fitness Apps

These days many people are worried about their health and searching for medical care apps, mental health apps (for stress release), fitness apps to help them exercising when staying at home.

Entertainment, Social Media, and Video Apps

There are also entertainment apps that help people to feel part of society (avoid loneliness). YouTube, Netflix, Spotify, and others have become even more popular in app stores.

Social media apps also are very popular. Social distancing drives many people to communicate with friends, relatives, and colleagues, post content, and share on social media.

Video apps help people to communicate and share videos on social media. They feel a part of the community, forget the pandemic, and avoid stress.

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Digital Marketing: The Benefits of Mobile Messages You Need to Know [Infographic]

Many people and businesses are using mobile messaging apps daily. These days the majority of people are using mobile devices to surf online. Discover the benefits of mobile messaging for your business.

Messaging apps can provide many benefits to your business marketing strategy. Some of the benefits are:

Can be used easily when on the move
Real-time team and client/customer communication
Makes internal communication much faster
Replaces long, boring, email chains
Cost savings (i.e. on international or long-distance phone calls and travel)
Presence awareness: the ability to see when colleagues are available/unavailable
Customer service apps and AI automation help you to provide customer service at scale

Professional Messaging Apps

Professional messaging, for use by businesses and professionals, is different from consumer messaging platforms (i.e. WhatsApp or Facebook Messenger), because they require admin features and legal compliance.

Professional messaging apps are fast and professional forms of communication.

Used for direct messages and groups
Used for social, networking, community purposes
Provides business with full control, configuration, and data compliance via app/web admin interface managed by the business

These professional messaging apps work well for high-value customer groups, networks, and communities, as well as one-to-one interpersonal messaging.

Why Your Business Need Mobile Messaging – Messaging Apps

Mobile messaging is still a new business communications channel but is very effective and useful for your business.

As more digital tools are added to the internal and external communications mix, including workflow communications, video conferencing, and messaging, it’s important to clarify what messaging medium (not simply which technology) is best suited to your business’s needs.

You need to understand the benefits and risks of messaging apps if you want to create effective messaging strategies. Also, you need to choose the right technologies for your business.

Some Pro Tips

  1. Write Clear but Effective Messages

Get to the point: You have only 160 characters to express yourself. Make sure the message is clear and effective, written in plain English.

  1. Use Call-to-Action

Calls-to-action increase customer engagement with your marketing messages. That’s exactly what you want from them: to be engaged, interact with them, and act on them.

  1. Find the Best Time

Find the best time to send a message to a specific individual or group based on their past interactions with your messages. This amazing targeting goes beyond region and demographics and customizes your marketing to optimize results.

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Mobile Apps: Tips on How to Engage Your App Users [Infographic]

These days the majority of people never go anywhere without their mobile phones. So your mobile app represents the fastest, easiest, and most effective way to engage your app users.

Here are some effective tips you need to know about how to engage your app users.

  1. Personalization – Segment Your Users

The days of mass marketing (the same content to everyone) is over. By segmenting your user database you can send your users much more personalized messages.

Stats show that 50% of people expect to see more personalization messages in the push notifications. Personalization means things like people’s preferences, buying behavior, location, gender, etc.

App user segmentation allows you to create more targeted messages. When an offer or message is relevant and interesting to them it is much more likely to catch their attention.

  1. In-App Messages

These are messages that slide up from the bottom of your app and alert you of something interesting or important. Users do find them less invasive because they disappear after a few seconds and don’t interrupt the users from their business.

In-app messages can be used by marketers to send reminders, updates, rewards, personalized messages, etc.


Stats show that 58% of emails are opened on mobile, whilst desktop opens are only on 19%. These days mobile phones have made emails almost as instant as push notifications.

Email is an effective way to drive app re-engagement. A push notification disappears as soon as a user taps it, an email can be kept permanently and accessed at any time making it perfect for content the user might wish to keep longer such as newsletters, welcome emails, promotions, etc.


SMS allows for instant communication and like email, it is great for sending a message the user may want to refer back too. SMS has a much higher average open rate than email.

  1. Provide Value – Rewards

Stats show that about 50% of people download apps to receive special offers and discounts. Users expect to receive something of value to them for engaging with your app.

There are two types of rewards you can give to your user: Real and Virtual. Real rewards usually involve products such as a free sample, buy one get one free, or discounts off of a particular product.

Virtual rewards are in-app currency backed by a brand.

Rewards are an excellent way of engaging users to download your app and also to re-engage the segment of users who haven’t used the app in a long time through push notifications.

You can also create a purchasing program or points system that provides better rewards to the most loyal users, which will encourage your user to engage with the app more often and receive these great offers.

  1. Location – Local Marketing

Geo-targeting ability on mobile is a great way for apps that have bricks and mortar stores to connect mobile consumers. The technology is getting more effective and consumers are willing to interact with mobile ads that offer them a reward for engaging.

Location technologies can also be used to drive app engagement during events.

Creating successful app user engagement with your users means that you can engage with them on a personal level. You need to show your users why you are better than the rest and why, what you offer, is more interesting and valuable to them.