The internet is becoming the ‘vidernet’. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising. Here are the video ads statistics you need to know.

According to a study by Google, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

78% feel that online video ads provide more of an opportunity to learn about a product or service than television, and 70 % said they prefer video sites to include advertising if it helps keep content free. The online community is embracing video much more willingly than expected.

Here are some other numbers to look at if you still need convincing: 68% of respondents have taken action after seeing an online video ad, 45 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family.

So the video ads attracting more people and more customers to your business.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 40 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

Online video has become such an effective form of advertising that even the major television broadcast networks start to use it. NBC, NBC Universal, Disney-ABC, and others creating and using video ads.

Online Video Ads – More Stats About

The internet has set an entirely new standard in international correspondence, advertising, and e-commerce.

A recent poll on CNN.com determined that consumers feel that for businesses in the U.S.,” the internet has become a necessity,” yet many businesses still have not embraced this strange new world. With the introduction of online video ads, internet marketing has become the only way to remain competitive in many industries.

From small start-ups to large multi-million dollar corporations, businesses of all sizes have discovered one basic truth: Online video ads lead to sales.

The Online Publishers Association recently published a report entitled “Frames of Reference: Online Video Advertising, Content and Consumer Behavior”. The report finds that out of 80% of viewers who watched an online video ad, over half took some type of action.

Close to a third had visited a related Web site, 22% looked for more information, 15% percent had gone to a store, and 12% made a purchase.

Online video ads are very affordable and can cost $300 to $3000, but not using a video ad can cost you $12,000. The marketers already using online video ads have obviously already done this math, and arrived at this conclusion on their own.

But here’s what’s really interesting; this study also found that “if a consumer has a positive attitude towards an advertised brand, and likes the video content that the ad appeared within, brand consideration jumps 61%. If the consumer’s initial attitude toward the brand is neutral or even negative, brand consideration still rises 21% if they like the video content.”

In addition to being powerfully effective at informing your prospects and converting them to customers, online video ads also get incredible search engine placement. Search engines give online video content priority over all other forms of content online.

An online video ad uploaded to many different video sharing websites will be indexed quicker and placed higher on the search engines for 2 reasons.

1) there are multiple websites linking to and hosting your content

2) your content is video. Some video ad production services will create your video ad, and upload it to over 60 content sharing websites for you, many times giving you first-page search engine placement in less than 24 hours.

So the online video ads should be an important part of your marketing campaign. The video ads are a powerful and very effective tool for your business.