Tag Archives: methods

SEO And PPC: Which Marketing Method Is Best For Your Business? [Infographic]

SEO And PPC: Which Marketing Method Is Best For Your Business? [Infographic]
SEO And PPC: Which Marketing Method Is Best For Your Business? [Infographic]

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both effective methods of marketing. But many marketers and businesses often have a dilemma of choosing between the two.

SEO and PPC: Marketing Tips To Grow Your Business

To decide which marketing method is best for your business, you need to know the advantages and disadvantages of each method.

1. SEO

SEO and PPC: Marketing Tips To Grow Your Business

SEO is a long-term strategy. It takes time to rank high in search results, but the results are rewarding. You can get targeted traffic for a long time.

It can help improve brand awareness and authority (when you start ranking higher in search results).

About 85% of marketers say that the effectiveness of SEO is rising.

SEO can bring in about 15 times more clicks than PPC advertising.

With a successful SEO strategy, you can rise high above your competitors.

2. PPC

SEO and PPC: Marketing Tips To Grow Your Business

PPC is a short-term strategy. And the results are almost instant. This is very helpful if you want to increase your sales fast.

You can define your target audience with demographic factors and interests. This will help you to get highly targeted traffic.

The ROI is good too. For every $1.60 invested in Google Ads, you can get $3. This is the reason why 45% of brands plan on increasing their PPC budgets.

Scaling up can be done quickly with higher bid amounts. This can make your ads appear more prominent in search results.

It can help you increase your brand awareness by up to 80%

You can target commercial keywords and direct people to your landing pages.

3. Combination SEO And PPC

SEO and PPC: Marketing Tips To Grow Your Business

An effective search engine marketing strategy uses a combination of SEO and PPC. While SEO helps you rank your website higher in the long term, PPC ads can be helpful when you have flash sales or limited-time promotions.

To decide which one is the best for your business you need to decide your goal. If you want to generate traffic or become an authority in your niche, SEO is the best way. But, if you want to increase conversions for a short duration, PPC is best for you.

The choice also depends on your products or services. If you have a service-oriented company, it might be a good idea to become an authority in your niche through SEO. If you’re selling products, you may benefit more from PPC by directly selling the products through Google Ads.

SEO and PPC: Marketing Tips To Grow Your Business

Also, if you’re in an industry where there are already several established brands, it can take a lot of time to build authority. So PPC ads can help you build brand awareness quicker than SEO.

Methods and Tips: How to Increase Your Targeted Traffic

Methods and Tips: How to Increase Your Targeted Traffic
There are some methods and tips to use and drive more targeted traffic to your website. Methods like, Search engine optimization, keywords, and creating quality content.


There are some methods and tips to use and drive more targeted traffic to your website. Methods like, Search engine optimization, keywords, and creating quality content. These methods will draw more targeted traffic to your website and you will earn more money.

Search engine optimization is a very effective method to increase your targeted traffic. High ranking on search engines will make it easier for people to find your website and your products.

Also, Keywords are very important when you are looking to increase your website traffic. Using strong highly used keywords and keyword phrases correctly can draw substantial traffic to your website. Keywords are words or a phrase of words that relates to the service or product you have on your site. These words represent exactly what the consumers are searching for.

The best keywords are very specific and unique. Providing highly used keywords makes your site easier to find in major search engines.

Providing original and quality content is the most important task you can do to increase your targeted traffic. The more keywords you have that are being used the more people will find your website.

Using blogs and articles to drive traffic is a popular method.

This provides continuous original content that is related and informative which draws regular consumers. Successful websites will have great content that provides information without boring the reader. If you are not a writer, it is a good idea to look into outsourcing for articles.

These methods can increase your targeted traffic extremely fast. With consistent work, you can have a website that draws hundreds of viewers a day in no time. Your job is to have the product and provide ways for customers to get it.

Having the necessary information in creating keywords will be the best way for your brand and your business to grow. Keywords are a very important part of online businesses, be sure to do your research.

Website Traffic Effective Tips

If you want to get the best results for your business you must start with a proper planning.

Creating a Traffic Building Plan

Before you decide whether to use free traffic, paid traffic, or a combination of the two, you have to do some research. Decide what you need to do, to increase your targeted traffic.

You need to create a traffic plan built around a few basics such as search engine optimization (SEO), social media presence, online ads, creating good publicity for your product/service/website.

You need to create a desirable brand for yourself and your business.

Create Value and Flow

In order to get targeted traffic (people interested in what you have to offer and will stick around long enough to get convinced) which has a higher probability to “convert” into buyers.

It is important to design effectively your pages so that value is recognized in the first ten (10) seconds a visitor arrives.

If a visitor stays on your website for longer than twenty (20) seconds, the percentages increase rapidly that this visitor may subscribe or buy.

Also, you will have heard that “Content is King”. Good content creates value which then translates into Flow.

When there is a balance between how difficult it is to use a website and the rewards gained from that website, flow is more likely to occur. Flow is when a person hits your site and gets engaged pretty fast.

The person is so engaged that nothing else that is going on matters. They are totally enjoying themselves.

This is a very Critical Point in the marketing process. When a person has engaged and impressed then is more likely to purchase what you have to offer, or opt-in to your list.

For this to occur your site has to be of value, which creates interest, as well as easy to navigate; interest overrides any difficulty in navigation.

Understand Your Target Audience

To become or remain an effective internet marketer, it is very important to understand the ins and outs of traffic on the web. You have to understand your target audience. Foremost, traffic consists of human beings like ourselves and our family and friends. We all have interests, feelings, and desires that are most important to us.

By putting ourselves in their space, we realize that it is all about what they are looking to find how to solve their challenges and problems, and not what we want them to find, or what we want to sell them.

Valuable content and ease of use will get your target market’s attention and interest. By properly positioning your site within the flow of internet traffic, you have greatly increased your odds of attracting the type and quantity of traffic to whom you may provide the most benefit.

Don’t forget. You need quality, targeted traffic, to create and grow a successful online business.

3 Proven Methods to Make Money Online

3 Proven Methods to Make Money Online
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One of the greatest things about the internet is that you can very easily build your online business and make money. No matter where you are live, you need only an internet connection. There are many methods to use. Here are the 3 easy methods.

1. Affiliate Marketing.

The affiliate marketing as it’s one of the best methods to make money online. You set up an internet site or blog or social media profile. You choose a hot affiliate niche industry, one with multiple potential customers.

You post useful and interesting articles or advertising messages targeted at your potential customers. When you publicize products, you don’t offer your very own. When visitors on your web page click on a link to buy, they are taken to your affiliate marketer partner’s site to accomplish the purchase. You get a commission payment for every accomplished sale. Be assured to check out and sign up for top affiliate marketer sites just like Clickbank, Amazon.com and CJ Affiliate to understand all the diverse products you can sell as an affiliate marketer.

2. Ecommerce Websites.

Ecommerce site leaders like eBay, Amazon and Etsy are very strong sales and also marketing systems with a strong built in customer base. Hundreds of thousands of persons currently visit these types of sites to shop. The ecommerce websites online, make it very easy to set up your own shop exactly where clients can search your goods on offer, no need for you to create your own site or anything at all. And you’ll get a built-in search option so that interested potential customers will discover your special online store.

In addition, you use their shopping cart solution. In a nutshell, you avoid very much of the expenditure and trouble of setting up an individual e-commerce site. And so, with Amazon, you can easily even possess them satisfy your orders. Amazon affirms there are more than 2 million vendors on their site, symbolizing 40 percent of all product sales. So you’ll be in great company. With eBay, the process is very comparable. You just first turn into an eBay seller. You take the benefit of eBay’s popularity, reach, and product sales and advertising system to sell your own products.

Etsy is concentrated on hand made and exclusive items. It has 1.5 million vendors around the globe. Like Amazon and eBay, you can build your own web shop. All of these types of sites, as well as other third party websites online out there, actually are a very convenient way to begin selling online, even though you do have to spend fees to the supplier.

3. Blogging.

By offering valuable articles on a frequent basis you catch the attention of like minded potential customers who are interested in info and goods related to your specific niche market. They desire to keep studying to find out even more and purchase. These are people primed to buy the goods you offer up often through ads, affiliate marketing links in blog articles. How come? Since you’ve been offering useful free of charge content. And that’s simply precisely who you want to be browsing your blog and viewing your advertising too.

Make your blog very appealing in the sight of Google when you regularly and persistently add useful info in the styles of articles, video, infographics, and more. You will show up higher in the Google search ratings, many persons don’t go further than the first page. And so that results in more people, potential buyers, more sales.

One point to bear in mind with a blog website: ensure you concentrate on a particular niche and stay with it. That will make it less difficult for you to produce content, for the search engines like Google to locate and rank your blog, and for your potential customers to stay devoted.

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3 Methods On How To Build Your Email List Effectively

3 Methods On How To Build Your Email List Effectively
Discover the secrets of List Building. Build And Grow Your List Fast FREE eBook


The fact is, there are two kinds of customers who tend to buy the most stuff from you. One is the fan who will buy most anything you recommend or create. The second is the new list member who right now thinks you’re hot stuff. But the problem is, sooner or later they will latch onto someone else or lose interest in the topic, and then they’re not such a great customer any more.

3 methods on how to build your email list effectively .

Method #1: Give the Bonus

This one is simple and quick. You take one of your products and offer it to someone who is about to launch a product. Your product then becomes the bonus to their product.

To be effective, you should offer a product that is currently selling well or at least recently sold well. This will make it easier for the product launcher to say yes.

Your product should also be an excellent fit. For example, if they’re selling a course on meditation, you might offer your product on getting great sleep, easing stress or thinking more clearly – all benefits of meditation.

Everyone who buys the product from the launch will be added to your list, so you can send them the freebie.

Method #2: Do Webinar Giveaways

When you publish a new blog post on how to do something or achieve some kind of results, give a free webinar, too.

To entice people onto the webinar and get them to join your list, you’re going to offer an incentive. It should be something people love that is very closely related to the blog post topic.

Once people get on your webinar, let them know how to get the freebie, teach the content in the blog post, and at the end pitch your paid product that is directly related to the blog post.

Here’s what the sequence looks like:

· Publish a blog post

· Offer a free webinar to blog post readers

· Let everyone on social media know about the webinar as well

· The incentive to get on the webinar is that you are teaching the content in the blogpost AND giving away something really enticing and valuable.

· On the webinar, give them the URL to download the freebie (they give their email address so you know where to send it). Teach the blogpost content. And pitch a product that is directly related to the blog post.

Don’t forget to record the webinar and place it on the blog post. This will keep new people coming to the webinar and signing up for the enticing freebie, as well as buying your paid product.

And of course you can continue to send people to the recorded webinar via social media.

Rinse and repeat.

Method #3: Get New Subscribers to Tell Their Friends

Using a tool such as SmartBribe you can bribe your brand new subscribers to tell other people about you via social media.

Here’s how it works:

You need a lead magnet. Identify the most popular and awesome free thing you give away. Or create something new, or even use one of your products as your lead magnet – whatever works for you.

Then you set up SmartBribe to give away something even BETTER on the thank you page in exchange for people telling their friends about you.

Once your new subscribers tell their friends about you via Twitter and email, they’ll get the even more awesome thing.

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