LinkedIn is a great social media platform for professionals. It works as a professional business networking site.

You can promote yourself and your business on LinkedIn. Also, with LinkedIn, you can find a new job or start a new career.

LinkedIn: How To Promote Your Business For Free

Here are some tips you need to know about LinkedIn and how to promote your business for free.

1. Profile Optimization

No matter what type of business, product, or service you want to promote on LinkedIn. It’s important to optimize your profile if you want to attract potential partners and customers.

An attractive profile will tell people exactly what you do and gives them a good reason to connect with you.

Your profile is an important factor to build a successful LinkedIn marketing strategy.

2. Create A Company Page (Business Page)

If you’re a marketer, business owner, or even an entrepreneur you need to create a company page. A LinkedIn company page gives you a way to show potential clients or partners more about your business.

A company page works similarly to a personal page. Your name and logo appear near the top. Underneath, in your About section, you share more about who you are, what you do, and include a link to your site.

Useful Tip! Keep your About section focused on the problems you solve and the benefits you provide. Also, Google will index the first 156 characters of your description. So you need to make your LinkedIn company page SEO-friendly and easy to find.

This also makes it easier to find through a LinkedIn search.

If you want people to follow you, and eventually buying from you, you need to post regular, engaging updates.

Some Tips For Updates

Behind the scenes video or photos: If some people follow your company on LinkedIn they’d like to know what happens behind the scenes. Use photos, write an update, or create some videos.

Share industry news, tips, or trends: What are new and exciting in your industry? What’s the new trends? Share interesting tips.

Ask questions: Successful social media engagement is about the conversation. You need to know your audience. Ask questions to learn their needs, challenges, and interests. This will help you to build trust.

3. Create LinkedIn posts – Blog Post

The art of writing a blog post that engages your audience solves a problem, and teaches something new is important on content marketing. You can become an expert in your niche or topic.

You can use a post from your blog and re-post it on LinkedIn, or write a fresh post that answers a question or solves a problem of your followers. Also, with helpful, interesting, blog posts you can attract more interested people to your blog or business.

4. Use LinkedIn groups

You can raise awareness about your business by joining a relevant LinkedIn group.

Use LinkedIn search to find the perfect group for you.

Building a reputation and generating strong relationships takes time and effort. Join active groups that have genuine conversations. Avoid groups that only promoting and selling.

And if you can’t find what you’re looking for, you can start your LinkedIn group.

5. Post Stories

Share an interesting story. Stories are not self-promotional and inspire conversation. LinkedIn’s algorithm loves content that gets a lot of likes and shares. Content that generates engagement will stay visible on LinkedIn much longer than on other social media platforms.

LinkedIn Marketing Tips

Be Real: Don’t send bulk messages, don’t over-promote your stuff, and engage with other people. It’s the “social” part of social media. It’s the real thing. Be real and help other people.

Offer value: If you like to reach a person or business for a potential partnership, focus on what you can do for them first. Also, when you send someone an InMail, use their name!

Ask for recommendations: Social proof is important on LinkedIn too! Ask your clients to write recommendations for your business. This will help you to create trust in your business.

Network: Approach people and start a genuine connection.

Be yourself: LinkedIn is designed to show potential clients and customers just who you are — so make sure your profile, updates, and interactions reflect that.

You can use LinkedIn to reach new clients, raise awareness about your business, and discover new partners for free!