LinkedIn is a very popular social media platform for marketers and is the perfect platform for professionals. LinkedIn users now can create stories with the LinkedIn Stories app.
Storytelling is a classic and very effective way you can connect with your target audience. LinkedIn Stories are visual status updates that last for 24 hours. The stories appear vertically and automatically plays the next Story once you have viewed the first one.
You can post a video or photo and you can add simple elements such as stickers and texts. (like Instagram Stories)
These days many people prefer to view stories than reading status updates. (people love visuals)
Important! You need to use Stories to reach a wider audience.
The good thing about Stories is that gives users a chance to see the person behind the brand. This is useful for entrepreneurs and businesses who would like to attract more people and build relationships with potential clients.
How To Use LinkedIn Stories
- Share Profesional or Useful Tips
You need to know that Stories doesn’t change the ‘professional’ nature of LinkedIn. The Stories feature should be used to build a professional network for your brand (and business).
You can show projects you are working on. You can share updates or real-time reports.
You can show your office and things that help you stay productive. People are searching for ways to improve their office.
You can share behind the scene process. People love to see this exclusive (behind scene) content.
You can share professional and useful tips about how to multitask or how to be more productive.
You can also share your interests, your opinion, or side projects you like.
- Share Real-Time Updates
You need to show your target audience that your brand is made of real people.
Show people behind your brand and show these moments in real-time. This way you can create a better connection with your target audience.
These stories will help to make your brand or business more human.
- Use Q&A Live Streaming
This is a very effective strategy and many businesses are using it on other social media platforms. Live-streaming Q&A is a very popular and interesting way of sharing content on many platforms.
Invite your target audience to submit questions. They can post their question in the comment section or through direct messages.
- Share Brand News
Stories can help you to generate the hype you want around a product launch or an upcoming event. Your audience will view your story and if they like it they will share it with their friends.
- Share Testimonials Stories (Real Stories)
People trust recommendations given by other people they know (friends) more than any marketing strategy or ads.
So testimonials are a great way to share content on LinkedIn Stories. If you are selling a product, software, or service, encourage your target audience to share their experience.
LinkedIn Stories are a great way to connect with a more qualified and interested audience. So you need to use stories to improve your LinkedIn marketing strategy and promote your business.
Stories these days are a trend and also, they are a free, popular, effective way, to grow your business.
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