Tag Archives: linkedIn

LinkedIn: Benefits of Adopting Sustainability Practices [Infographic]

LinkedIn: Benefits of Adopting Sustainability Practices [Infographic]
LinkedIn: Benefits of Adopting Sustainability Practices [Infographic]

LinkedIn has a new overview of the brand benefits of adopting sustainability practices, and how that can improve perception and response among LinkedIn users.

LinkedIn: Benefits of Adopting Sustainability Practices

In the infographic, LinkedIn outlines how community expectation is changing around brands shifting into line with sustainability best practices, along with rising engagement trends around key topics.

LinkedIn: Benefits of Adopting Sustainability Practices

Among the key takeaways:

Purchase decisions are increasingly being influenced by brands’ actions in sustainability

Sustainability is a hot topic on LinkedIn, with engagements continuing to grow

Companies that post about sustainability are increasing their audience in the app

So aside from being better for the world, it’s also better for your company to adopt greener processes.

Pro-Tip

Social Media Marketing and SEO Strategy
Social Media Marketing and SEO Strategy

How To Improve Your Social Media Marketing and SEO Strategy

https://www.bestprofitsonline.com/myblog/insta/

LinkedIn: The Most In-Demand Marketing Skills and Roles [Infographic]

 LinkedIn: The Most In-Demand Marketing Skills and Roles [Infographic]
LinkedIn: The Most In-Demand Marketing Skills and Roles [Infographic]

LinkedIn has shared some new insights into the most in-demand marketing skills, and how marketers are looking to change career paths as a result of the pandemic.

LinkedIn: The Most In-Demand Marketing Skills

The data comes from LinkedIn’s ‘Great Reshuffle’ research report, which examined how the pandemic has impacted the employment landscape, in various ways, and what key elements are seeing more focus as people reconsider their career paths.

And there are some interesting notes here, especially for digital marketers – with social media and digital marketing specialists in high demand. That could present new opportunities.

Pro-Tip

How To Improve Your Social Media Marketing and SEO Strategy

Social Media Marketing and SEO Strategy
Social Media Marketing and SEO Strategy

https://www.bestprofitsonline.com/myblog/insta/

Classic Gold Big Hit

LinkedIn: 5 Tips on How to Create Effective Comments

LinkedIn: Tips on How to Create Effective Comments
LinkedIn: Tips on How to Create Effective Comments

LinkedIn commenting is a great way to connect with your prospects or followers. But how do you know that your LinkedIn comments are effective, valuable, and professional?

LinkedIn: How to Create Effective Comments

Here are some tips you need to know about how to create effective LinkedIn comments and boost the credibility of your brand.

1: Short and Clear

LinkedIn: How to Create Effective Comments

A useful rule. Write no more than three sentences.

When commenting, it helps if you can provide the context of your comment in the first place. So always keep it short and to the point.

Being concise and clear helps other readers understand why you are commenting on the particular post.

2: Don’t Be Negative

LinkedIn: How to Create Effective Comments

You must be aware of how others may perceive your comments. Try to avoid being too critical or negative.

Critical and negative comments will harm you and your brand. Instead, focus on providing positive feedback about specific points in their article.

This type of comment will be seen as well-intentioned by others.

It’s better to give suggestions for improvement rather than focusing too much on the negative aspects of the post.

This also allows the owners of posts to improve without you coming across as attacking them. By ending with what you liked about the posts, you show them that you care about their success.

3: Correct Grammar and Spelling

LinkedIn: How to Create Effective Comments

LinkedIn is a platform for professionals and business networking. Don’t use language that may come off as spammy.

Using internet slang such as “LOL” and “OMG” will make you appear unprofessional to your connections and prospects.

Even if you are commenting on a post that is funny, your comment should be well-written and clear.

4: Share Useful Insights

LinkedIn: How to Create Effective Comments

The point of commenting is to provide feedback for something posted by someone else. Make sure that you are providing useful insight into the topic at hand rather than just giving single-word answers like “good” or “cool.”

You may include your personal experiences but they must be related to the content you are commenting on.

You can also ask questions when appropriate. This will get the conversation going more naturally. By asking questions, it may even lead to new connections and relationships with new prospects.

5: Avoid Over-comment

LinkedIn: How to Create Effective Comments

If you are giving feedback that is valuable and relevant, then you don’t need to comment more than once or twice per post. Avoid over-comment

Last Tip

Linkedin can help you to grow your brand. You can start by commenting on other people’s posts. You can improve your online presence within a community of people that are interested in topics similar to yours.

LinkedIn: How to Create Effective Comments

This way, you learn what kind of content interests the people in the same industry and can share your content in a way that appeals to them.

LinkedIn: 5 Tips on How To Improve Your Business Presence

LinkedIn: 5 Tips on How To Improve Your Business Presence
LinkedIn: 5 Tips on How To Improve Your Business Presence

LinkedIn has been growing over the past few years and keeps growing (total users and active engagement). LinkedIn has reported record levels of engagement. These days LinkedIn is up to 740 million members.

LinkedIn: How To Improve Your Business Presence

Stats show that LinkedIn usage is rising. So business activity will increase and more users will use LinkedIn more often.

LinkedIn has been sharing case studies that highlight how to use its promotional tools and options.

 LinkedIn: How To Improve Your Business Presence

Here are some new tips on how to improve your business presence and grow your company page followers with LinkedIn.

  1. The Basics

LinkedIn advises brands to ensure that they fill in all elements of their company page. Include content and descriptions that convey what their business does and who they’re looking to help.

LinkedIn: How To Improve Your Business Presence

Include pertinent keywords in your business description. LinkedIn Pages are crawled by search engines and can improve your rankings.

LinkedIn suggests that brands should add a LinkedIn “Follow” button to their blog or website to boost exposure. Also, encourage connections on LinkedIn to follow their company Page by using the “Invite to Follow” function.

  1. Publish Leadership Content

This requires research and creation, but LinkedIn’s key point is that brands should look to publish quality leadership content.

LinkedIn: How To Improve Your Business Presence

The best way to capture the attention of LinkedIn’s audience is to publish compelling content about industry news, trends, and other relevant topics.

Creating content is easy these days. But creating great content is a challenge. You need to provide your insights and the perspective of what your business offers.

LinkedIn’s advice is to publish “well-researched, useful, and relevant content”. But it will take some time and writing skill, to put together unique, valuable insights for your target audience.

LinkedIn: How To Improve Your Business Presence

LinkedIn also suggests that businesses need to use its page Content Suggestions feature.

  1. Join Conversations to Boost Awareness

LinkedIn suggests that brands need to engage in relevant conversations on the platform to boost awareness of their presence and expand their connections.

LinkedIn: How To Improve Your Business Presence

You can use LinkedIn’s Community Hashtags feature. You can choose up to three specific hashtags to associate with your business page.

You can then interact with these topics to boost exposure for your brand presence on the platform.

  1. Know Your Audience – Use Analytics

LinkedIn suggests using analytics tools to view data about the demographics and traits of your page audience.

LinkedIn: How To Improve Your Business Presence

You can identify which of your posts and updates are driving the highest engagement. With these insights, you can optimize your page for better audience alignment. You can provide the type of content they find most valuable.

  1. Encourage Your People

LinkedIn says that companies should encourage their employees to ensure that they’re linking to the company page from the work experience section of their LinkedIn profiles.

LinkedIn: How To Improve Your Business Presence

You can increase exposure and page admins should also look to re-share their employees’ best posts, notify employees of the most important Page posts to share, and help employees with a shout-out from your Page.

That’s another consideration to boost engagement and awareness.

Last Tip

LinkedIn: How To Improve Your Business Presence

These tips can help you to create a more effective plan to improve and grow successfully the LinkedIn presence of your business.

LinkedIn: 5 Tips on How To Promote Your Business For Free

LinkedIn: 5 Tips on How To Promote Your Business For Free
LinkedIn: 5 Tips on How To Promote Your Business For Free

LinkedIn is a great social media platform for professionals. It works as a professional business networking site.

You can promote yourself and your business on LinkedIn. Also, with LinkedIn, you can find a new job or start a new career.

LinkedIn: How To Promote Your Business For Free

Here are some tips you need to know about LinkedIn and how to promote your business for free.

LinkedIn: How To Promote Your Business For Free
  1. Profile Optimization

No matter what type of business, product, or service you want to promote on LinkedIn. It’s important to optimize your profile if you want to attract potential partners and customers.

An attractive profile will tell people exactly what you do and gives them a good reason to connect with you.

Your profile is an important factor to build a successful LinkedIn marketing strategy.

LinkedIn: How To Promote Your Business For Free
  1. Create A Company Page (Business Page)

If you’re a marketer, business owner, or even an entrepreneur you need to create a company page. A LinkedIn company page gives you a way to show potential clients or partners more about your business.

A company page works similarly to a personal page. Your name and logo appear near the top. Underneath, in your About section, you share more about who you are, what you do, and include a link to your site.

LinkedIn: How To Promote Your Business For Free

Useful Tip! Keep your About section focused on the problems you solve and the benefits you provide. Also, Google will index the first 156 characters of your description. So you need to make your LinkedIn company page SEO-friendly and easy to find.

This also makes it easier to find through a LinkedIn search.

If you want people to follow you, and eventually buying from you, you need to post regular, engaging updates.

Some Tips For Updates

LinkedIn: How To Promote Your Business For Free

Behind the scenes video or photos: If some people follow your company on LinkedIn they’d like to know what happens behind the scenes. Use photos, write an update, or create some videos.

Share industry news, tips, or trends: What are new and exciting in your industry? What’s the new trends? Share interesting tips.

Ask questions: Successful social media engagement is about the conversation. You need to know your audience. Ask questions to learn their needs, challenges, and interests. This will help you to build trust.

LinkedIn: How To Promote Your Business For Free
  1. Create LinkedIn posts – Blog Post

The art of writing a blog post that engages your audience solves a problem, and teaches something new is important on content marketing. You can become an expert in your niche or topic.

You can use a post from your blog and re-post it on LinkedIn, or write a fresh post that answers a question or solves a problem of your followers. Also, with helpful, interesting, blog posts you can attract more interested people to your blog or business.

LinkedIn: How To Promote Your Business For Free
  1. Use LinkedIn groups

You can raise awareness about your business by joining a relevant LinkedIn group.

Use LinkedIn search to find the perfect group for you.

Building a reputation and generating strong relationships takes time and effort. Join active groups that have genuine conversations. Avoid groups that only promoting and selling.

LinkedIn: How To Promote Your Business For Free

And if you can’t find what you’re looking for, you can start your LinkedIn group.

  1. Post Stories

Share an interesting story. Stories are not self-promotional and inspire conversation. LinkedIn’s algorithm loves content that gets a lot of likes and shares. Content that generates engagement will stay visible on LinkedIn much longer than on other social media platforms.

LinkedIn Marketing Tips

 LinkedIn: How To Promote Your Business For Free

Be Real: Don’t send bulk messages, don’t over-promote your stuff, and engage with other people. It’s the “social” part of social media. It’s the real thing. Be real and help other people.

Offer value: If you like to reach a person or business for a potential partnership, focus on what you can do for them first. Also, when you send someone an InMail, use their name!

Ask for recommendations: Social proof is important on LinkedIn too! Ask your clients to write recommendations for your business. This will help you to create trust in your business.

 LinkedIn: How To Promote Your Business For Free

Network: Approach people and start a genuine connection.

Be yourself: LinkedIn is designed to show potential clients and customers just who you are — so make sure your profile, updates, and interactions reflect that.

You can use LinkedIn to reach new clients, raise awareness about your business, and discover new partners for free!