Tag Archives: data

How Hackers Steal Your Data From Social Media [Infographic]

How Hackers Steal Your Data From Social Media [Infographic]

Do you know the dangers of Social Media? Social media platforms are so popular that some people have become addicted to them. Many people enjoy spending time on social media, but also there are many hackers on social media platforms and they want to steal our private data.

There are many methods and tricks that hackers can use to steal your data. Here are some tips you need to know about how hackers can steal your data from social media platforms.

  1. Malware

Many types of malware can be used to steal your personal information (data), like info stealers, banking malware, and more.

Most times they focus on login credentials, credit card information, browser auto-fill data, and cryptocurrency wallets. Some malware can extract specific file types such as PDF, Word, Excel, and text files and transfer them to a remote control server.

Malware typically spreads via malicious email attachments, downloads, and pirated software. You can keep your system safe from malware with a proven antivirus program.

  1. Phishing

Phishing is an old way that hackers try to extract sensitive information such as login credentials, credit card information, etc.

In a typical phishing scam, attackers pose as a reputable company such as Microsoft or Amazon and claim there’s an issue with your account. The message encourages you to click on a link where you can resolve the issue by confirming your password or entering your credit card information.

This data is sent directly to the hackers, who can then gain access to your real account and your information.

Phishing attacks are typically delivered via email, but they can also use social media, text messages, and phone calls.

  1. Weak passwords

Hackers can also steal your data by cracking the passwords of your online accounts. Here are some common ways.

Password leaks: When major service providers are hacked millions of passwords have leaked. Many people are using the same password for multiple services. So hackers can simply use the leaked login credentials to try to gain access to the users’ other accounts. 

Brute force attacks: Hackers use tools or programs to input every possible combination of characters until the correct password is guessed. The shorter and weaker the password, the quicker it will be cracked by a brute force attack.

Keyloggers: Attackers use data-stealing malware to track keyboard input data and steal your passwords.

Phishing: Hackers use common tricks like email to steal your username and password. Phishing attacks can appear real.
  1. Unsecured Connections

Hackers can also steal your data from unsecured connections such as public Wi-Fi networks.

Man-in-the-middle attacks: Hackers can steal your data by positioning themselves in the middle of your connection to public Wi-Fi. Attackers can access any information that passes between you and the websites you visit while connected to the Wi-Fi network. 

Rogue hotspot: Hackers can set up a Wi-Fi access point that resembles a legitimate hotspot. Hackers also can use the rogue hotspot to distribute malware or whatever they want.

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What Are Information Big Companies Collecting From People? [Infographic]

What Are Information Big Companies Collecting From People? [Infographic]

Big companies collect information every day of their users. They collect personal data such as your name and email address, information on the device you’re using, browsing and search histories, your likes and preferences, videos you watch, and much more.

One of the new trends of information tech companies collect is facial recognition data. (TikTok is storing users’ facial geometry without their knowledge).

Microsoft and Amazon also collect facial recognition information.

Also, Google collects and stores most of your information. From your precise location to your browsing history, from your activity on third-party sites or apps to the emails in your Gmail account, etc.

Facebook knows a lot about their users personally, from the people you interact with to the groups you’re in, and even your “private” messages. Facebook knows exactly when you log on, for how long you’re logged in, and what comments, shares, and transactions you’ve made in that time.

Amazon collects data like the products you search for and order, the videos you’ve watched, your wish lists, product reviews, phone number, address, and more. Amazon also keeps track of your IP address, browser type, and other automatic information.

If you’re on mobile, they’ll see exactly where you’re located, as well as collecting your data from your mobile carrier, third parties, etc.

Apple collects your personal information like your name, email address, IP address, location, and payment information. They also keep track of obvious things like your language, zip code, search queries, and how you use their devices and apps.

Why Tech Companies Collect Information?

Big tech companies use this information to improve the customer experience through monitoring trends, use, and activities within their services, and this information may even be used by the company to develop new services.

The data they collect is also used to determine how well their marketing campaigns are performing based on consumer engagement, such as ad clicks, sales, interactions.

Another purpose for tech companies collecting all of this data is to sell it to data service providers.

User Privacy

Many of these big tech companies have had to update their privacy policies in the past year because there is a new law about privacy. This law gives users more control over how tech companies use their personal information.

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Big Data Social Media Marketing: An Important Tool for Your Business

Big Data Social Media Marketing: An Important Tool for Your Business
Big Data Social Media Marketing: An Important Tool for Your Business

 

Businesses want to discover and understand the interests, habits, and behaviors of their target audience so to create tailored experiences that convert followers into customers.

To be able to achieve it, businesses using big data social media marketing.

Social media is no longer just a tool for communication – it’s a place where businesses reach out to their targeted audience. Big data social media marketing became an important tool for business

Marketers can use big data social media marketing to skyrocket the performance of their social media campaigns and get critical insights into their audience’s preferences.

Users’ social media activity is a source of valuable information. By analyzing the content people post or interact with as well as their demographics, interests, and behaviors, marketers are able to draw actionable conclusions and create more effective strategies.

Now marketers can plan their future marketing campaigns based on deep audience insights, and understand how to approach potential customers in a far more effective way. Data analysis is becoming a top priority for many companies.

Social Media Strategies and Big Data

Big data allows marketers to predict how effective any future marketing strategy might be and evaluate current strategy too. According to research, social media marketing can bring you more than $2.00 of revenue for each dollar invested. Thanks to data analysis, you can estimate potential future revenue from each of your unique demographic groups.

Companies can structure and analyze social media data so they can plan essential tactics in advance. They can sharpen their targeting and creating content that resonates deeply with their audience.

Big data social media marketing examples:

Decision-making
Using big data, marketers can quickly identify the latest trends in social media, and make decisions with confidence.

Big data social media marketing helps you understand how your audience feels about your brand, which users are worth communicating with, which content converts audiences, which platform to target audiences on and at which times.

With an overview of demographics, creating strategy becomes easier and meeting audience expectations.

Product Insights

Big data social media marketing also helps to predict future buying trends, patterns, what consumers want, what it should look like, and when they want it. Businesses can better understand and be prepared to deliver on customer expectations, almost before customers themselves know what they need.

Thanks to big data, you can analyze positive and negative product feedback and use it to improve the entire product experience.

Communication and Advertising

Now you can tailor your communication with your target audience, creating stronger connections and a more loyal, engaged community.

Personalization is one of the biggest advantages of data analysis. Use big data to approach your customers in the right way, taking into account their preferences. Tailored communication with the targeted audience is going to become more crucial than ever as customer experience and community management increase in importance.

Social media advertising is also becoming pretty effective thanks to big data. Laser-precision targeting is possible based on audience interests, job titles, and delivery times, etc.

Brands can hone their ad creatives to line up perfectly with the audience data they’ve analyzed to strengthen awareness, interest, bonds, and loyalty with social media users, converting them into customers.

Social Media Campaign Evaluation

Evaluate the effectiveness of your social media campaign by tracking the changes in ROI and other key metrics. Split testing campaigns are crucial, even before launching them, thanks to predictive analytical tools.

Big data provides Ultra-actionable insights and increases the effectiveness of campaigns before, during and after. Data analysis is no longer about key metrics, it’s about drilling deeper into how data works, the relationships between different sets of audience data and the effect they have on one another.

Using Big Data to Improve Your Campaigns

Analyze audiences and create marketing personas to better tailor and target content. Understand the needs and preferences of your audience better than ever by combining data from various sources (web, social, mobile). Improve your content, make it highly personal and targeted.

Many marketing campaigns fail because of irrelevant or poorly targeted content, and data analysis can eliminate this problem.

Using proper analysis tools, you can personalize not only ads but also landing pages, offers, and emails campaigns. When you have so much audience data in advance, campaign launches become faster, smoother, and bring vastly improved results.

Big data provides a crucial competitive advantage. Both well-established companies and new players realize the potential of big data social media tools for benchmarking their performance against direct competition and the market.

These insights are critical to understanding how effective a social media marketing strategy really is.

Sentiment analysis is a very effective method of social media analysis, also known as opinion mining – and sentiment analysis tools allow you to gather data on opinions and perceptions of your service or product, taking into account emotions and attitudes around brands.

Trends in Social Media Marketing

Influencer marketing

Brands can analyze influencers’ performance metrics and immediately exclude fake influencers with fraudulent data and artificially inflated follower numbers. This is essential to marry the brand together with a best-fit influencer – one that will really expand reach, engagement, and boost conversions.

Search Engine Marketing – SEM

Search engine optimization is a popular marketing technique that largely depends on big data.

In search engine marketing, data is initially used to identify keywords. Marketers can access overviews of highly searched keywords using tools like SEMRush, and select the most relevant ones to include in their content.

Websites and blogs that are properly optimized for keywords can achieve higher rankings in search engines and increase their traffic.

Big data improves strategy, decision-making, provides product insights, and help you to create personalized campaigns. That is why using big data social media marketing is becoming a new trend.

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