Social Media: The Benefits of Content Curation – How to Improve Your Social Media Marketing Strategy [Infographic]
Content curation is a popular and classic technique to create new content for social media, blogs, or websites. Here are some benefits you need to know.
Social Media: The Benefits of Content Curation
Improve your content calendar.
You become a thought leader.
You provide value and don’t create only promotional content.
You’ll increase your social signals and improve your SEO strategy.
You can find influencers to improve your social media strategy.
You can find and use trending topics.
Creating and posting content to social media every single day can be boring or exhausting.
When you need to make everything from scratch it will start to feel overwhelming.
Content curation can become helpful and exciting!
By curating content from other accounts in your niche or topic, you can fill gaps in your content calendar and ensure that your audience will be interested in what you’re posting.
Content curation will help to improve your social media strategy and grow your business successfully.
Pro – Tip
How To Improve Your Social Media Marketing and SEO Strategy
Content Marketing: Tips and Benefits of Content Curation
Content curation is one of the best strategies in content marketing. Successful content curation can improve and grow your brand, expand your target audience, generate targeted traffic, and even increase your sales.
Content Marketing: Tips and Benefits of Content Curation
Here are some tips and benefits of content curation and how to use content curation successfully.
1. What Is Content Curation?
Content curation is to sharing content that someone else created. Content curation is an effective and popular content marketing strategy.
You need to find and share relevant content to your niche or topic.
With content curation, you provide value to your target audience. You’re sharing some of the best content from the web related to your brand or niche.
Attention! with curated content, you’re not sharing other people’s work as your own. You need to link to the source and cite them for their work. So you can amplify a partner or a source because you’re sharing high-quality and informative content.
2. Benefits of Content Curation
Curated content can boost your brand, save time, and help you to become an expert.
3. Become an Expert
If you sharing high-quality content can show your audience that you are an expert in your field. By sharing curated content, you’re also establishing yourself as an authority or what’s worth sharing.
If you do it well, people will read your content to find relevant resources and learn new tips or trends.
4. Expand Your Audience
Stats show that 75% of marketers say content marketing increased audience engagement and also 72% of marketers say content marketing increased their leads.
Curated content provides value to your target audience. Sharing curated content helps your audience expand their sources and perspective. Sharing valuable content will keep your current audience engaged and coming back for more.
You can share different types of media, like video, audio, blog, podcast, etc. By sharing quality content across various mediums, you’ll drive more traffic to your site, and you will increase leads, subscribers, and sales.
5. Consistency and Fresh Content
Consistency is important for a successful content marketing strategy. New tips and trends are shifting every day. So you need fresh content to push to your target audience.
Sharing quality content from other sources is a great way to add value to your content marketing strategy. It’s a benefit to you and the source you share.
6. Build Brand Awareness
Curated content is also an excellent way to connect with influencers and build brand awareness.
Part of the curation strategy is to find influencers with whom you want to connect. Find fresh content from them and reach out to ask if you can share it on your networks.
You can also reach influencers in your niche and ask if you can work together.
Sharing and tagging key brands is also just a great way to get noticed. Others may link back to you or notice your mission in connection with their work.
7. Save Time and Money
A great benefit of content curation is that it saves time and money! If your post for the day is something someone else created, that means you don’t have to spend time creating a post for the day.
Curated content is an excellent strategy for small businesses or companies that have fewer resources for marketing. You may not have the budget or the time but that doesn’t mean you can’t find quality and relevant content elsewhere and ask to share it.
You can keep your content fresh and consistent every day.
8. How to Curate Content Successfully
a. Check The Content
Even reputable brands sometimes share content that is inaccurate or outdated. You need to check that everything you post is accurate and fresh.
b. Add Your Voice
Even with curated content, you need to add your brand’s unique voice or point of view to the original piece.
Content curation should be done with a thorough knowledge of what you’re sharing and of how you want to share it.
c. Important! Cite Your Source
Always, always cite and link to your source. Without citing your source, content curation just becomes plain old stealing! Reach the source first and request permission to share.
You can explain why you want to reshare it.
Ensure that you cite them in the exact way they ask, and link to the original post.
Last Tip
Content curation is one of the best strategies to boost your brand or your business. Successful content curation will improve your content marketing strategy and will grow your target audience.
Many brands and businesses know how powerful is content curation. Stats show that only 6% of marketers worldwide don’t share other businesses’ content. Up to 52% share industry publications, blogs, articles, or other resources daily.
Here are some interesting stats you need to know.
The best type of content marketing is 80% curation and 20% creation.
84% of marketers curate content.
18% of marketers curate for their audience every day.
48% curate from third-party sources at least once a week.
Here are some effective tips about content curation and content marketing in 2021.
Content Curation and Marketing Success
You must define your marketing goals (success) before you start curating content and sharing it. Some tips about how to achieve content marketing success.
Brand awareness
Your target market is an audience that doesn’t know your products or services. So, you can curate and share content that is relevant to your products/services and industry. You need to create some curiosity and also provide solutions.
Curate and share content that highlights a ‘problem’ and show them ‘how’ your products or services solve that problem.
Influencer Marketing
Curate content produced by an influencer and share it on your social media accounts. Maybe you can add a comment about what you liked about the content. This way you can collaborate with the influencer.
Lead Generation and Sales
You can use curated content to drive traffic to your website. Communicate with your target audience and provide help. Ensure that your audience is interested in your message and guide them. Use a call-to-action.
Know Your Audience and Their Needs
Don’t curate content just for your business. Curate content, interesting and useful, to your target audience. Many marketers forget their target audience while creating content. It’s very important to know the interests and the needs of your target audience.
Use and Share Content from Trusted Sources
Content from reputable sources will help you to build trust and credibility. Your audience will trust you and everything you share on social media.
You can use Wikipedia, business’ sites, or trusted news sites to find useful and informative content. Don’t forget that your curated content needs to resonate with your target audience.
Use Keywords and Hashtags
If you use the right keywords and hashtags you can get organic traffic. But you need to develop an effective content marketing plan.
By covering topics that are valuable to your target audience you can win your competitors.
Popular keywords and hashtags are great ways to attract more interested people to your website or business blog. It’s a very effective tip to generate targeted traffic.
78% of marketers share curated content on social media and 80% of marketers use social media as a source of content for their curation strategy. Social media is a powerful tool to promote your business and share your content.
Use Tools to Find Popular Content
You can find free content curation tools that will help you to discover relevant and popular content. Also, it’s very important to share your content when your audience is active. You need to schedule your sharing time.
Last Tip
Content curation also helps you to build a loyal community. Your loyal followers will become the free, live, advertisement of your business.
Content curation is the process of finding and providing 3rd party content that is relevant to your target audience.
Content curation is the process of finding and providing 3rd party content that is relevant to your target audience. Find the best and most trusted content from sources on the Internet and then share it with your followers on social media platforms, blogs or via email marketing.
Why Is Content Curation Important for Your Business
1. As a marketer or business owner, you need to have a content curation and Marketing Strategy. Curating content reduces your workload. You can provide value to your audience without spending hours generating new articles every day.
2. Content curation helps build your Personal Brand. As a content curator, you become the filter and expert resource on specific topics or themes that add value to your prospects and customers.
You find content, read the content, and write a few short insights on why it’s relevant to your followers. Then share it with them. By providing small and relevant insights into the curated content, you can build brand authority over time.
3. By curating and reading the content, you stay abreast of all the trends, topics, tools, and news within your area(s) of expertise. It’s a win/win scenario. You learn, and your audience learns.
4. Give value and solutions to your target audience not to sell. People are tired of getting slammed by sales pitches all day. If you over-promote, your audience will unfollow you, ignore your emails, and stop visiting your site.
Tools to Curate Content
Pocket: Install Pocket’s browser extension and app for easy curation. As you read an article, save and tag (categorize) it for future sharing..
Scoop.it : Select a topic and Scoop.it not only generates the most relevant articles to view and share but also includes complementary topics and other Scoop.it users to follow
Feedly: Use Feedly’s free option to aggregate news and articles to share with your audience on social media or email.
ContentGems: ContentGems scans hundreds of thousands of articles from the best online sources and presents a stream of relevant content
Now you know the basics of content curation. Start curating and sharing awesome content!
Content Marketing and SEO
Content marketing is very effective for your SEO, search engine optimization, strategy. But you have to create high-quality and informative content to achieve a higher ranking on Google and other search engines.
Inbound links
With content marketing, you gain inbound links from relevant websites. These inbound links help your SEO efforts and increase your targeted traffic.
Keywords
Keywords or search words/phrases must be content optimized. A best practice to follow is to have researched keywords from the content that would inspire readers and visitors. These target keywords benefit SEO, when these are significantly present in the content.
Target audience
With the help of great content and excellent content marketing, a website may still not gain higher SEO. For the website that targets the correct customer segment and focuses on leveraging content for the target market or audience, would easily gain larger page ranks and visibility. Content marketing for the relevant audience is very important.
Quality and fresh content
A website with quality and fresh content can increase the traffic and visitors that come back for the valuable content. Quality and fresh content lead to a better SEO.
Social shares
Social media share makes the website have a social presence with a large community. The social shares lead to a better and enriched SEO. Social shares would eventually lead to a broader visibility. Also, grow your brand and authority.
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