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Are you looking for ways to generate more leads for your business? Want to know how marketing automation can help drive results?
Here’s a quick summary:
Lead scoring
Email drip campaigns
Landing pages
Personalization and A/B testing
P.S.
https://www.bestprofitsonline.com/myblog/easy/
Every business knows that marketing can be automated. Marketing automation is a necessity for big businesses, who might have hundreds of thousands of customers to interact with daily. But for small businesses is a difficult technique, especially if you’ve never used it before.
Automating your marketing campaigns is typically a net-positive. It’s still important to understand, what is true and what is not, about the process so you know what to expect.
Here are 7 myths about marketing automation and the truth about it.
1. Automated marketing is just sending messages automatically
Automated marketing software sends messages to potential (and current) customers through email, web, social media, and text.
But the concept is about much more than sending messages automatically so you don’t forget to. It’s about maximizing efficiency, so you don’t need to write and send the same (or similar) messages to individual customers every day.
It’s also about targeting and identifying what visitors to your site or store need and giving it to them.
Finally, it allows you to study the data and decide what to do.
2. Automated marketing is an easy task.
In many ways automated marketing is better, but does it make your life easier? Not always.
You can’t simply set and forget your automated marketing campaigns, assuming they will guide people from the top to the bottom of your funnel. You need to monitor what each campaign accomplishes, using the data you collect to target specific groups of customers to achieve better results.
3. Automated marketing is only for email
Automated marketing is used across several channels, not just email.
Email is a great technique to start, you can use it to open up more options for your marketing campaigns and opportunities for lead acquisition. Continue to collect information about your customers and find creative ways to market through them using your marketing platform.
4. Marketing automation is only for big businesses
No matter how small your business, it’s likely worth the investment to let automated processes take over some of your manual ones, allowing you to focus on effective activities.
More and more software providers are entering the market, which means even the smallest businesses will likely find a level of service that matches their budget. You can even start with free trials on many platforms to see which offerings make the most sense for your business.
5. Automated marketing comes off as robotic and impersonal
Your marketing materials will only come off as robotic and impersonal as your copy makes it sound. You can personalize your materials to make them speak to your customers.
Another way that you can encourage more personalized content is by sending a highly targeted and specific copy to as many customers as you can. Group people in narrow workflows so you ensure that each person receives impactful content related to what they’ve already responded to.
This is the point of marketing automation.
6. Automated marketing won’t replace traditional marketing
Maybe you feel that your marketing tactics are effective so you don’t need to use new marketing automated techniques.
If you want to compete with the major players in your industry you’ll need to use some kind of automated marketing software: The marketing software industry is growing by 30% annually.
Marketing tech is the future of the online world. So it’s necessary to use marketing automation and stay competitive.
7. Automated marketing will only provide a boost to your marketing
Automated marketing will carry over into other aspects of your business.
For example, marketing automation can help you become more efficient when it comes to sales. According to MarketingSherpa, just 27% of the leads sent over to sales from marketing will be qualified.
Marketing automation can help you not just find leads, but qualify them, score them, nurture them, and continue to manage them over the lifespan of their time in your funnel.
That way, once sales get ahold of them, they won’t waste time talking to leads that have no future with your business.
You need to encourage people to stay connected to your business and look for upcoming sales, discounts, products, and more.
Marketing automation is creating a new era of marketing where the goal is less about the execution of the basics and more about thinking creatively. That doesn’t make marketing easier, but it does make it more exciting.
There is no reason to believe in myths and fake stories. You need to invest in marketing automation because the online world is changing pretty fast and you need to take action now!
P.S.
Free Leads to grow your business
![Artificial Intelligence: How to Improve Your Marketing Automation Strategy [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2019/10/How-to-Use-Artificial-Intelligence-to-Elevate-Your-Marketing-Automation-Strategy.jpg)
As you know the world of Digital Marketing becoming more difficult and confusing. SEO professionals are looking for ways to make their life easier. SEO Automation is one of the primary methods used by SEO pros.
What is SEO Automation
SEO Automation, simple is the automation of your SEO activities, such as link building, in order to make them more efficient and less time-consuming. The process involves the use of fully or semi-automated tools and software which would implement and execute your SEO strategies.
If you have been in the SEO industry you must be familiar with how complex and confusing it is to build links, especially the good ones. The link building process involves a lot of research and manual work, which not everyone is comfortable with.
SEO is only getting more difficult over time, as Google updates the algorithms, to filter out the negative results. This is why SEO experts need to do a lot of work and research in order to make their content and pages worth ranking.
Also, SEO is a very important and effective work, which you cannot hand over to just anyone. Thankfully, there are a number of automated tools with which you can automate some if not all of your SEO tasks including email outreach and link building.
The automation of these SEO tactics will save you a lot of time and money.
Automation Tools You Need To Know.
Automation of Backlink Analysis/Tracking
Link building is still one of the most competitive and useful strategies for acquiring higher organic rankings in search engines. But over time, it has become more difficult to get good links. This is where one or more link building automation tools and platforms can assist you.
One of the best places to start with is a Backlink analysis tool, or also known as a data collection tool. These tools will get you a list of all the backlinks to a specific web page or site.
Then, you can filter the results to select the ones with high domain authority and relevance. You can start with the tracking of your competitors’ backlinks, preferably the ones which are already ranking well in Google.
This will help you find all the relevant sites where you can build your own backlinks.
Some of the popular backlink/competitor analysis tools are – Majestic, ScrapeBox, Ahrefs Backlink checker, cognitiveSEO, Moz link explorer, etc. Most companies use these tools to run their work effectively.
On-Page SEO Analysis Automation
On-page analysis and optimization is usually the first stage in any SEO campaign. This is important because no one will stay on your website if it is not good enough. In order to make the most out of your SEO efforts, you need to first optimize the site itself.
But due to a variety of areas to analyze and the time-consuming process, many SEO experts have started taking help of automation tools which can quickly analyze any website for SEO errors and inefficiencies.
Some of the most used automated tools for SEO Analysis & Auditing are – Woorank, Semrush, Spyfu, SEOptimer, and the Yoast SEO Plugin.
The Yoast SEO Plugin can be used as a plugin in your browser. It will automatically identify errors on a website and will also show ways to improve them. Seoptimer is another popular SEO analysis tool which will give you a complete report of a website’s SEO along with a detailed backlink profile.
Automation of Email – Reach Influencers
An effective outreach strategy can help you acquire authority links along with a healthy reputation in your target industry. For an outreach program to become successful, you need to prepare compelling emails along with superb content and send them to the right influencers.
Create High-Quality Content
For creating interesting and relevant content, you can take help of online platforms like BuzzSumo, which is rich in fascinating topic ideas for every niche. Moreover, the tool can also help you find and connect with popular blogging sites in your industry.
Once you’ve found the right idea and influencer for your content, the next stage is preparing a good quality content which publishers would love to post.
Autoresponders
For email outreach for blogging and link opportunities, you can use email automation tools like Mailshake and MailChimp, which can help you build personalized emails and send them to the desired people. MailChimp can even help you find new clients and influencers for outreach.
Keyword Analysis Automation
Keyword Analysis also happens to be an important factor for ranking well in search engines. It involves finding the right, relevant keywords for your web pages.
When it comes to the use of keywords, you cannot just put the same or similar keywords on every page on your site, as it will only end up confusing Google and your visitors about the relevancy of the pages.
Google’s Keyword Planner should do the job of finding the best keywords for your web pages. It is a smart tool which uses Google’s search data for recommending the relevant keywords in any niche based on competition, search volume, and other factors.
Other than that, you can use other tools such as Moz Keyword Explorer, KeywordTool.io, Google Search Console, etc., for a better analysis of your keyword profile and improving the same.
Automation of Social Marketing
One of the primary reasons people use social media for business is to gain access to millions of potential users who already exist on these platforms. Social media may not have a big impact on your SEO ranking, but it can surely help you gain traffic.
Social media sites are a quite good place to give your new online business the much-needed exposure and expand its reach by exposing your content to a variety of audiences as well as influencers in your target niche.
Sharing your new blog post through your official social handles will not only give your content the exposure it needs but also it will keep your customers updated and engaged with your brand, driving them back to your site.
You should also consider scheduling your blog posts to go live at a specific time. This will keep your users engaged and maintain a constant flow of traffic to your website. You can use social sharing tools such as Buffer, Mention, IFTTT, Hootsuite, etc., for the purpose.
If you’d like to make your posts reach most of your target audience, you should research and find the timing when your audience is online and active. Then, you can use automation tools to schedule your posts to go live at that particular time.
Remember that automation is just a way to speed up your SEO efforts and results and save some time and money doing so, but do not just completely hand over your SEO work to these automated tools.
Attention! You are responsible for your business and your SEO strategy. Make your research and find what works better for your business.
P.S.
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