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4 Tips to Boost Your Business Branding in 2018 [Infographic]
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4 Tips on How to Create a Successful Online Store
Many online businesses and entrepreneurs now building their online stores because more and more people shopping online. The online stores are open 24 hours a day and they have better prices and discounts than traditional stores. Also, with the help of e-commerce platform providers, it’s very easy to build an online store. Here are 4 tips on how to create a successful online store.
Eye-Catching Design
It’s not just the variety of products that attract the customers but also the attractive website. Beautiful design themes should be a part of your website as it is necessary for creating an engaging online store. Also providing facility to optimize themes across various devices. This can be achieved by implementing the UI/ UX techniques which help in building up an engaging website.
Mobile Friendly Online Store
Top e-commerce platforms ensure that the power of mobile commerce is utilized in a smart way. In an era where mobile phones have become a necessity for almost every one of us, creating a mobile-friendly website can’t be missed at all. The online store needs to be easily accessible from all the basic to high-level mobile devices. Store owners can leverage the latest technology to build a quick loading site and provide the best shopping experience to the customers on their mobile phones.
The Social Media
Visiting various social media sites is a part of the daily routine of almost every customer. Apart from being connected to friends and family, people use social media to look for various products that they need.
Top e-commerce platforms provide the facility of integration with various social media channels and carefully analyze the visitors and followers which is itself a good marketing strategy. Depending on the preference of your customers, you can arrange various contests and offer discounts to encourage the customers to buy from your online store.
Effective Tools and Personal Touch
One of the best ways to create a reputation and fans for your online store is by engaging the customers with multiple channels and offering them a personalized touch. Keeping the customers updated regarding the new product launches, offers, deals, etc.
Use effective marketing tools like PUSH notifications, SMS, emails, to increase your sales. It becomes easy to pull the customers back to your site using these effective marketing tools.
There are several top e-commerce platforms on the market that provides various features that can help you create an online store. Analysing the requirements and target of your online business is the first step to do before choosing an e-commerce platform.
eCommerce and Personalisation 4 Tips You Need to Know
Online businesses have realized that it is crucial to keep up with the expectations of the buyers and make them feel special on every shopping journey. The personalization is very effective tip and nearly 90 percent of business owners feel that it is the future of eCommerce.
1. Segmentation
The most effective way to personalize an eCommerce site is segmenting the customers according to their needs, interests, age, gender, and income level. The more is the number of criteria you apply, the more customers you can have. Also, segmentation means giving the buyers the comfort to choose products as per their preferences, needs, or budget.
Simply with segmentation, you will give your customers the best product they need and they can buy.
2. Personalised Search
The majority of the buyers feel frustrated when they do not get the items they search for, and what shows are nothing to do with them. The best way suggested by eCommerce experts is making the search field/box responsive.
That is, most relevant and popular results will come up in results as buyers start typing. Further, typo error corrections, items most searched, and suggestions for products are other necessary features to offer personalized search.
3. Create Filters for Your Customer Interests
Customers want to first see the products that are either trending, new or have more ratings or are best priced. Thus, filter your search with such options that sound relevant to the shoppers. As they apply a filter, the products get sorted in the page and they can pick the best from the lot. That is an effective way to make customers glued to your product pages.
4. Grow the Interest of Your Customers
There are many ways to put enough interests in customers and give them the reasons to stay, create an account and make use of it as and when required. Wishlist, saved earlier purchases, contact details, fast checkout with saved credentials, are some of the imperative measures to keep customers stick to your eCommerce.
Also, give them free offers and awesome discounts on the products they need.
eCommerce businesses need to understand that customer-centric content are more effective in catching enough attention of the target customers rather than a site built with ‘one-size-fits-all’ concept.
You should be doing enough market research to know about the personal interests and needs of the targeted audience and ask your developer to incorporate them while crafting your eCommerce store.
The more you give your customers the more you will take back.
4 Tips On How to Start an Online Business
Starting a profitable online business is not as easy as it sounds. You need guidance to succeed. Many people end up spending lots of time and money even before making the first sale.
If this sounds like your first-time exposure to an internet business, it is vital for you to undertake an important learning process. Just how long can this take? It all depends on how fast you learn, and most important, take action.
1. Online Money-Making Systems
There are many online systems to make money like, Google AdSense, Affiliate Networks, CPA or Cost Per Action, eBay, etc. All of these work but what’s critical to get started is for you to find a reliable and trustworthy internet money-making guide using any of these platforms or systems. Having the correct choice is very important.
2. Promote an Offer
Once you decide to get started, choosing the product or an offer to promote is one of the most important actions you should consider. It’s better to start with an offer/product or service closest to your passion.
3. Driving Traffic To Your Product
Now, how will you direct the necessary website traffic or potential buyers to your product? Without traffic, you have not business and money. There are free techniques and paid techniques.
Buying website traffic will be the fastest and most efficient method to send potential customers to your offer. If you choose the free methods, you have to invest more time to succeed.
4. Take Action and Have a Plan
You have to realize that becoming wealthy in 24 hours is only going to happen if you win a million lotteries. An online business is still considered working – and carrying out yourself to your work is crucial to success.
If you do not plan on putting much time or effort into it, then you are setting yourself up for failure. There are already a lot of ordinary people across the globe making money online so it’s a very viable plan. All you need to do is to act and to commit to sticking to it in order to see results.
The Best Way For Beginners
Affiliate Marketing is the best way for beginners to start their online business. This is a cost-effective, easy and fast technique to create a profitable online business.
You don’t need to invest a lot of money. You can use a site or have a product or service to promote. This technique could also be used by those who have literally no experience being an online marketer.
Local Internet Marketing – Offline Business
What Is Offline Marketing About?
Offline marketing means consulting the local businesses. Educate and help the local business to become an online successful business.
All the businesses need customers to stay alive. And the only way they can generate these customers is through marketing. But it is a fact that people have started to ignore the television, radio and newspaper ads, and instead relied on the Internet for all the information they need, which is why thousands of small business owners are now looking to establish themselves online.
They understand that their businesses need an online presence to survive.
A Great Opportunity
There are currently over 13 million small businesses without a website. Not only that, these businesses have no idea at all what it takes to utilize online techniques to get customers. Therefore, they are more than willing to pay you thousands of dollars for making a website for them.
And of course it doesn’t end there, once they are satisfied with your service, they will definitely stick with you for the maintenance of their sites and other internet marketing related services.
Skill You Need To Succeed
How internet marketing works is not something that local business owners quite understand well. Therefore, you will be asked to meet their needs using the simplest and easiest internet marketing strategies that you know. So a very simple knowledge on online business is what you will need to take off in this field.
4 Tips on How To Build Your Brand with Content Marketing
1. Your Target Audience
Without having an audience who wants and needs your product, you wouldn’t have any customers and sales. Your target audience decides how to structure your content and what will engage their interests and values.
You should discover the interests of your target audience and how you can create content that engages with that audience. If your audience is interacting with videos then you have to create videos.
It’s very simple. If you know what your target audience needs it’s very easy to build your brand and increase your sales.
2. Create a Blog to Build Your Brand
People always look for fresh content. If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations.
Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies and trends is very effective for your brand.
Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers.
3. Promote Your Content Effectively
Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
Use bullets to make reading easier.
Create titles and subtitles to make sure that search engines will find your content easier.
Provide a short description of your product. Write a by-line for your article.
Use Social media platforms: Facebook, LinkedIn, Twitter, Pinterest, and Google+ are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but to their friends as well.
By posting, you’re opening the doors for your content to go further than just your audience.
Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.
Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to promote your business.
4. Use Google Analytics and Improve Your Strategy
Google Analytics is a great platform for understanding how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy.
You can analyze which pieces of content are bringing you the most traffic and through which channels. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to select new topics.
4 Tips on How to Create Effective Social Media Ads
The social media ads are a very effective tool for your business if you know what to do. Many people are still trying to learn how to create an effective social ad. Here are a few pointers to help you along.
1. Know Your Target Market
The first step in creating an effective social ad is to understand your target market. Know who is most likely to purchase your products or services – how old they are, where they come from, their interest, needs, etc. The better you know your target market the more you will be able to ensure that your social ads get to the right people.
2. Advertising Goals
Another important element in creating effective social ads is to know what you want to accomplish with these ads. Are you selling something or giving something away or are you simply trying to brand your business more? Decide what you want to promote.
Don’t try to promote many things in just one ad! You will confuse your ad readers and you will not sell anything.
3. Write Carefully
When writing your social ad it is also important to think about the words you are going to use. If you are going for branding then you may want to use your company name as the headline but if you want to sell something then use a benefit of the product as the headline.
Use words that appeal to your target market in the body and if you have used keyword targeting in your ad then use these keywords in your ad body as well.
4. Use Pictures or Video
Get a picture that represents your company. If you are branding you may simply want to use your company logo but if you want to sell something then perhaps use a picture relevant to your offer.
Also, the videos can increase your sales more effectively than text. Don’t forget the power of YouTube.
Create ads simple and to the point with a strong call to action and you will see how beneficial can be for branding your business or marketing your products/services.
Generate Leads with Twitter Ads
With Twitter you have 3 different types of ads you can use to find new prospects.
Promoted tweets – You pay for your tweets to be displayed to people that are not already following you.
Promoted accounts – Your account is promoted to targeted Twitter users.
Promoted trends – You pay to promote a hashtag.
You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types.
Tweet engagements – your campaign focuses on building conversations and engagement about your business.
Followers – If you want to build your list of followers, this is the campaign to use.
Awareness – You pay for impressions here, rather than actions.
Video views – This campaign is pretty self-explanatory. It works to improve the number of views your videos get.
Website clicks or conversions – If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.
App installs or re-engagements – This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven’t used it in a while.
The Twitter ad system can be used in a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.
If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user.
Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.