The social media ads are a very effective tool for your business if you know what to do. Many people are still trying to learn how to create an effective social ad. Here are a few pointers to help you along.
1. Know Your Target Market
The first step in creating an effective social ad is to understand your target market. Know who is most likely to purchase your products or services – how old they are, where they come from, their interest, needs, etc. The better you know your target market the more you will be able to ensure that your social ads get to the right people.
2. Advertising Goals
Another important element in creating effective social ads is to know what you want to accomplish with these ads. Are you selling something or giving something away or are you simply trying to brand your business more? Decide what you want to promote.
Don’t try to promote many things in just one ad! You will confuse your ad readers and you will not sell anything.
3. Write Carefully
When writing your social ad it is also important to think about the words you are going to use. If you are going for branding then you may want to use your company name as the headline but if you want to sell something then use a benefit of the product as the headline.
Use words that appeal to your target market in the body and if you have used keyword targeting in your ad then use these keywords in your ad body as well.
4. Use Pictures or Video
Get a picture that represents your company. If you are branding you may simply want to use your company logo but if you want to sell something then perhaps use a picture relevant to your offer.
Also, the videos can increase your sales more effectively than text. Don’t forget the power of YouTube.
Create ads simple and to the point with a strong call to action and you will see how beneficial can be for branding your business or marketing your products/services.
Generate Leads with Twitter Ads
With Twitter you have 3 different types of ads you can use to find new prospects.
Promoted tweets – You pay for your tweets to be displayed to people that are not already following you.
Promoted accounts – Your account is promoted to targeted Twitter users.
Promoted trends – You pay to promote a hashtag.
You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types.
Tweet engagements – your campaign focuses on building conversations and engagement about your business.
Followers – If you want to build your list of followers, this is the campaign to use.
Awareness – You pay for impressions here, rather than actions.
Video views – This campaign is pretty self-explanatory. It works to improve the number of views your videos get.
Website clicks or conversions – If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.
App installs or re-engagements – This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven’t used it in a while.
The Twitter ad system can be used in a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.
If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user.
Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.