In the today’s world, the people are like a big family, can communicate anytime,anywhere. Social media has been a major part of this as it has provided people all over the world with a platform to connect and exchange information. Popular websites like Facebook, Twitter, etc. providing services to over a billion users worldwide.This is a great opportunity for businesses to advertise themselves to many people.
Advantages of using social media for marketing
The social platform provides companies with the chance to meet people across the globe. Since today marketing has become more consumer oriented there is nothing better that to use social media to apply digital marketing techniques.
It provides an easy way to understand your audience and target them- Social media provides information like age, ethnicity and language preferences of people thus it provides companies with a way to understand the audience. They can then specifically target the people that would benefit from their products and would be interested in buying. All this information can also help companies to devise the best possible way to advertise to the people.
Helps expand your customer base- Since people use social media across the world, it can help companies connect with a wider audience. This way a company can not only expand their reach but also deliver services on a global level.
It provides instant feedback- As people are very active on social websites; a company can gauge its credibility with the instant positive or negative reviews people post about them.
Brand awareness- This is especially effective for new business as they can create brand awareness using the social platform.
Cost effective- As compared to other digital marketing techniques Social media marketing is more cost-effective
Useful for increasing website traffic and a gaining better rank on search results- Using the social media for advertising can increase the number of website visitors and provides a good way to share a company’s content.
Provides a more personal connection with customers- Social media can help create a meaningful relationship with customers, as a company can connect with them easily, quickly and even share their views.
Management services Social media campaigns
There are many companies that provide services for social marketing. Business owners look to hire a competent company that provides Social Media Campaign Management services. Through this a business can get a complete solution for advertising on social media.
Before we start allow us to have a look on what SEO really is. SEO merely stands for search engine optimization. The SEO techniques facilitate your web site rank as high as doable on search engine result pages (SERPs). this is often vital as a result of, the upper your pages will rank on Google/Bing/Yahoo/etc., the a lot of traffic your web site is probably going to have. Directory Submission Sites List
SEO are often get into 2 separate classes
On-Page SEO
Off-Page SEO
On-Page SEO refers to all or any the items that you just will do ON your web site – page titles, internal linking, Meta tags, descriptions, etc. that assist you rank higher.
Off-Page SEO includes social networking, article submission, forum, web promoting, etc. that square measure done OFF your web site to induce higher page rankings.
Let us specialize in Off-Page SEO and a few ways in which to extend your page rankings on search engines.
1. Social Networking Sites
Social Networking has become great these days! obtaining involved social media sites assist you to manage your “Online Reputation” by rental you to advertise, market and build your on-line character at intervals your niche.
To begin you wish to check in with Facebook, LinkedIn, Twitter, etc., and build a profile of your own. By doing this you’ll be ready to extend your on-line network of contacts, act along with your friends, share things and promote your website/blog.
2. Blogging
Blogging is one in every of the most effective ways in which to market your website on-line and nice off page SEO technique! blogs helps you to earn returning guests to your site and keep your web site up to this point along with your latest posts. Thus, search engines will crawl to your web site a lot of times as they need to update your latest blog post entries, and ultimately you rank higher in (SERPs). So, manufacture several distinctive, clear and sententious content for your web log, within the variety of Infographics, prime Lists, agent videos, Social Bookmarking Sites.
Promote your blog and submit them to niche web log directories and search engines. If you are not sensible at writing content, it is often suggested to rent a guest blogger.
3. blog promoting Off Page SEO
Post comments on different blogs at intervals identical niche as yours. this can assist you to feature a link within the comments section serving to to purpose them towards your web site. These blogs measure unremarkably brought up as “Do-Follow” Blogs.
4. Forum promoting
Find on-line forums associated with your sites niche. become involved at intervals that community, reply to threads, provide recommendation, raise queries, etc. try and use “Do-Follow” Forums so you’ll be able to embody a link to your web site. This all helps to create up your name as AN professional at intervals that niche.
5. search engine submission
This is another off page SEO technique. though search engines can notice your web site on-line, which will take a minute. to hurry up the method, submit your web site to the foremost widespread search engines like Google, Yahoo, etc…
6. Directory Submission
Directory submission is AN off page seo technique that’s strictly supported however effectively you choose directories and the way expeditiously you decide on the class for submission.
7. Promote with Social Bookmarking
Submit your latest web log to the foremost widespread bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines love such sites as a result of they update the content too ofttimes.
8. Link molestation
Link molestation is another off page SEO technique to extend your link quality. If you had made a extremely widespread and distinctive post for your web site individuals can prefer to link to that. maybe you have got printed another website’s content on your web site, however place their web site link as a reference.
9. pic Sharing
Share your pictures on websites like Flickr, Picasa, pic Bucket, etc.
10. Video promoting
Just like pic sharing submit your videos on sites like; YouTube, Vimeo, etc.
11. Business Reviews
Write reviews concerning others businesses and raise your shoppers to put in writing a review of your business on websites like- Stylefeeder, Shvoong, RateitAll, Kaboodle, etc.
12. native Listing
Submit your web site to sites like; Google native, Maps, Yahoo native, phone book, etc. listing your web site regionally facilitate search engines to simply read your web site and fetch the content. this can assist you to achieve a targeted audience
13. Article Submission
To drive traffic to your web site submit your articles to widespread article directory sites like; Ezine, Go Articles, Now Public, etc. this could assist you to gain some links to your web site from people.
14. Social looking Network
If you run AN e-commerce web site, one in every of the most effective ways in which to advertise and complete your product without charge is to submit them to on-line looking networks. Submitting your product to Google Product Search, MSN on-line looking, Yahoo on-line looking and different social looking network sites like Kaboodle etc. assist you increase your product visibility on-line.
15. Answer queries
You can actively participate in respondent queries on sites like Yahoo Answers to create up your name. Place a link to your blog within the supply section so individuals will simply notice your site. keep from spamming to extend your link quality.
