LinkedIn: 19 Tips to Create a Successful Social Selling Strategy [Infographic]
Do you know how to create a selling strategy on LinkedIn? Do you know how to make your social media selling strategy more profitable? Here are some tips you need to know.
LinkedIn: How to Create a Successful Social Selling Strategy
Personal branding: branding and social selling on LinkedIn Content marketing: build authority and trust Explore opportunities: expand your LinkedIn network Engage and interact: social selling is relationship building LinkedIn sales conversion: move the conversation offline
Social Selling Strategy and Relationship Building
Relationships are the lifeblood of businesses and brands.
Social selling means using social media platforms and digital tools to find and connect with leads and prospects and increase sales.
LinkedIn is the premier platform for B2B businesses and brands.
You have to create a personal brand that will appeal to your prospects, establish your authority, and build trust through content marketing.
Start conversations and build relationships with prospects and interested people.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Social Commerce: Stats and Tips About Selling on Social Media [Infographic]
Social Commerce is taking over ($89 billion market). Social Commerce it’s the process of selling products directly on social media.
It’s the entire shopping experience, from product discovery to checkout, that takes place on the social media platform.
Social Commerce: Stats and Tips
The current platforms that permit social commerce are Instagram, Pinterest, and Facebook.
But you need to understand that social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or a dedicated app.
Social commerce is about selling products through social media, without leaving the platform.
Social commerce allows the user to have an all-in-one experience.
This feature allows the customer to have access to their favorite social media, while still providing a shopping experience and they can share this with friends and family.
Some Stats
40% of Gen Z and Millennials interviewed have bought something while watching a live stream on a social media app
53% of the responders said they like to carefully research the product online before buying, while only 12% said they buy something right away after seeing it on social media (e.g. in an influencer post or live streaming)
61% prefer “Add to cart” (without leaving the social media app), while the other 39% prefers “Buy on third-party website” (leaving the social media app)
Social Commerce Tips and Opportunities
This new method of shopping has been growing, specifically in the United States.
The number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% (90.4 million) in 2021.
US retail social commerce sales will rise by 34.8% to $36.09 billion this year. Brands are discovering that society spends a good amount of time spending their day scrolling online.
This has made them pivot into having to get in front of the customer through their screen and on the apps they are spending most of their time on.
The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration. 40% follow brands they like on social media.
68% of Gen Z customers read or watch at least three reviews before a first-time purchase.
Millennials: 72 million in the US. They have consistent spending power and they seek experiences even when they are buying something online (and they buy A LOT online!).
Social commerce is here to stay as it provides a great opportunity for small businesses. It provides reliable data and allows influencers to become more involved.
A small business with a storefront, before COVID-19, was successful if it was discovered by people in its local area and had some popularity.
Now, small businesses are beginning to triumph over big brands due to the power and ease of social media and being able to purchase while online
It also is a great way to track how long a user stays on the website and which products they like.
Also, influencer marketing becomes more effective with social commerce and clickable links that lead straight to the product.
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Social selling is a tool that professionals use to establish trust and rapport with their target audience. Also, sales professionals who use social selling are more successful than those who don’t use social selling.
What is Social Selling
Many people think that social selling is social media marketing or social media advertising. But Social selling is neither of these things, it’s about building relationships.
Social Selling Generate More Sales
When you master social selling in your business you’ll increase sales. According to LinkedIn, 76 percent of buyers are ready to connect with sellers through conversation over social media channels.
And that percentage goes up even higher when you’re an industry thought leader. The reputation of being an industry thought leader is something you can establish by hosting relevant and thoughtful content consistently on social media.
How to Use Social Selling in Your Business
A lot of people are using shortcuts when they first discover social selling. There are places where you can automate, as well as places where you should never automate.
Automation is great for developing a reputation as a thought leader by posting regular content to your social media platforms. You can use one of the many automation platforms help you manage and post content regularly.
Attention. you should never automate your interactions with real people.
The problem is that automated like and commenting tools don’t build relationships.
Instead, engage, interact, and show up. You want to make yourself more approachable and human.
Optimizing Your Social Media Profiles
When you’re creating your profiles for your social media platforms, make sure that you’re looking at them from your customer point.
Tailor your profiles to present yourself in the best possible way. And make sure your profiles are consistent across all social media channels.
Use The Art of Listening
Very Important Tip. Your customers are telling you exactly what they need and exactly what they want every day across social media channels. If you take the time to listen, then you are a winner. You can provide them the best solution for their problems. Pretty Awesome and effective!
You can even find out what people are saying about you directly using tools like HootSuite Streams.
Pay attention to where people are having trouble with your product or services, as well as to what they want in the marketplace.
When you’re reaching out to new contacts be sure to take a look at their contact list to see if there are any mutual connections between you.
Give Value and Help
It’s important to remember that social media is not a place to pitch all the time. (Not Hard Sales)
The main idea is to create and provide valuable information that can help create your authority as an expert in the field that you’re in. The easiest way to do this is to write posts and share posts that are relevant to your field.
The idea here is to establish yourself as an authority that people trust.
People Do Business With People They Trust
It’s very important to gain trust. Be sure to pay attention and stay in touch over time. If somebody posts a question, then try to post a helpful answer. It doesn’t have to be directly related to the product that you represent.
The idea here is to establish yourself as a go-to person within your industry. (The Expert)
Don’t forget liking and commenting on smart things they say as well.
Social Media Platforms for Social Selling
There are several platforms for social selling. LinkedIn is the most popular. You can also use Facebook, Instagram, and Twitter, but LinkedIn is the powerhouse in this area.
On LinkedIn, it’s very effective to showcase your skills in a way that shows how your customers have reached their goals with your help.
Also, it’s important to maintain good relationships. Because these relationships become future referrals.
Another great feature of LinkedIn is the Groups feature. Groups allow you to join professional associations within LinkedIn to be able to find new people to network with.
If you have high ticket products or are in the business-to-business space, then social selling is one of the best ways to sell your products and grow your business. It allows you to develop useful, long-term, relationships you need before you make a pitch.
Every business person, marketer, or entrepreneur has to convince the buyer that his product is the best and that the buyer would be missing out on a great deal by walking away from the transaction. The object of the person or company selling the goods and services is to convince the buyer that he will get more than he is being asked to give.
People have been mastering the art of selling products and services to those who need them since the beginning of time.
The methods that entrepreneurs use to sell their goods have changed but the principles are still the same.
No business exists without sales. No Sales No Business
Benefits and Value
No sale happens until a buyer is convinced that he will benefit by making the purchase. The buyer has to believe that what he is giving up in exchange is worth less than what he is getting. If the buyer doesn’t perceive that he is getting more than he’s giving, there is no transaction
The method of selling online is relatively new in the history of commerce, and there are certain unique strengths and weaknesses related to online commerce that did not come into play just a few years ago.
One of the biggest complaints about online sellers is that the vast majority of them seem to think only about closing the sale.
Because of the Internet, it’s easy for some online sellers to feel they can hide because they’re not looking the buyer eye-to-eye over a counter in a retail shop.
Buyers likewise also feel less secure because they can’t see the seller face-to-face, and they usually cannot visit
the store in person and reassure themselves of the legitimacy of the business.
You must be able to convince the buyer that what he gives up in return is less than the value he’s getting by making a purchase from your online store.
It’s your job to create the need, or at least to magnify it, so that you’re standing ready with your product or service just as soon as the buyer is convinced of his need.
How to Build Trust and Increase Your Sales
Customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps you need to know.
Let Previous Customers Make The Claim
No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we’re not talking about blindly pasting testimonials everywhere.
Choose testimonials that are exact and talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday.
Your personal attention is greatly appreciated.” says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process.
Be sure to get your customer’s permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.
Specific Claims
Specific claims are more believable than vague, generic brags. Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase!
In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!
Be Realistic
Don’t alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow.
Think of it this way… what if you do understate the benefits? When your customer finds out the truth, he’ll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction.
The satisfied customer it’s the best free advertising for your business. That means more sales and more profit for you.
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Tips On How to Create a Successful Selling Strategy
The first tip of a successful selling strategy is a website that provides information about the products and services you are providing. The advantage of a website is that you can sell those products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling his needs.
It is very important to get the complete attention of the reader. The content of the message should make the reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained until the end of the message. The customer should be prompted to take some action. They can be made to sign up for newsletters or to download a free ebook
The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product.
They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it.
They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words. The people buy with emotions not logic!
Something like ‘limited edition’ or ‘limited period offer’ will create a sense of urgency. The customer thinks that he should get this product somehow. It’s nice to have sales often, especially to clear out old inventory in the name of some offer.
The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it’s not mentioned, the first time the customer will be tricked into buying something, but he will lose trust and won’t come back again.
Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it’s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors’. Once in a while offer free shipping offer also works.
A condition like if a customer spends a particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home.
Give away a free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.
The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like ‘Grab the golden opportunity now’ or ‘You have only 2 days to get the FREE offer’ etc.
Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them.
Important Tip. The whole idea is to influence the mind of the customer until he buys a product.
How to Create a Successful Marketing Campaign
Marketing campaigns cannot survive if they boring. Every day there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. The successful marketing message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the key factors that a message should have, as that will embed it into the customer’s thinking and he remembers it for a long time.
The customer should feel empowered and should think of taking some action right away. Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous sayings goes “a picture speaks a thousand words”.
So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, videos, animations, or graphics. This not only brings the customers close but also strengthens the relationship.
Don’t forget, the successful marketing is long-term relationships.
Just listing the benefits of your product or service isn’t enough. Customers want more, they want their needs to be met. So convey exactly why the customer should use the product, be more precise. The customer wants a solution not just an advice
Uniqueness is the biggest key factor. Not only should the products and services be unique, but the marketing campaign should also be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like a free walking advertisement and will spread the word to their friends.
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