These days e-commerce businesses are growing pretty fast. Reports show that customers are expected to hit 2.16 billion by the year 2021. It is very important to build trust on your eCommerce website to attract and engage new customers.
Here are some effective tips you need to know about how to build trust and increase sales with your e-commerce business.
- Security Seals – Secure Website
Many customers trust only secure websites. Trust seals proof to your potential customer that your eCommerce website is legit.
Security seals help increase visitors’ trust on your website. Security seals companies certify your website before adding the seals. Security companies are more reputable and many clients will trust your website.
Your e-commerce website should have an SSL certificate. The secure link ensures that all the information passed between the website and the visitors is secure.
The encryption of the information prevents hackers from stealing visitors’ information such as names, credit card numbers, etc.
- Use Reviews and Testimonials
Many people like to buy products or services other people trust. Reviews and testimonials are a great way to build trust with your clients and customers.
Here are some things to avoid.
Avoid creating fake reviews or testimonials
Genuine reviews are helpful to build trust and credibility with clients. If clients discover you have been using fake reviews, you lose their trust.
If they don’t trust you they will never buy from you! You will lose sales and money. Very Simple!
- You Need to Have Contact Information
Not all your clients know how to use your products or services. Many potential clients need additional guidance to navigate and know more about your business. They need your help.
Many stats show that 45% of buyers leave a website if it has no contact information.
Also, prospects need to know they are dealing with real people. This is a very important reason to have contact information on your website.
- Use Explainer Videos
Most online people prefer to watch a video than reading text content. So if you need to attract more people, build trust, and increase conversions, it is very effective to create explainer videos.
Explainer videos will increase your website traffic and will help your clients to know more about your products or services.
Short videos increase engagement of prospects with your business brand. Your explainer videos will educate your prospects on how your products or services will help them solve their problems.
- Responsive Website Design
Even with a great product or service, you can fail to gain prospect trust because of your website design. Stats show that 48% of potential clients determine the credibility of a website by its design.
To build trust with your potential clients ensure your website is easy to navigate.
It is essential to have a website that responds across all devices. Many people use mobile devices to search for information.
Your headlines and sub-headlines should be captivating and interesting to attract prospects and gain their trust.
- Fast Load Website
Potential clients trust websites with high loading speeds. Results from Google research show that 55% of mobile users leave a site if it takes over 3 seconds to load.
Some tools can help you optimize your website. They analyze your eCommerce website and provide suggestions to improve it.
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