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Ecommerce Tips: How to Build Trust and Increase Your Sales [Infographic]

These days e-commerce businesses are growing pretty fast. Reports show that customers are expected to hit 2.16 billion by the year 2021. It is very important to build trust on your eCommerce website to attract and engage new customers.

Here are some effective tips you need to know about how to build trust and increase sales with your e-commerce business.

  1. Security Seals – Secure Website

Many customers trust only secure websites. Trust seals proof to your potential customer that your eCommerce website is legit.

Security seals help increase visitors’ trust on your website. Security seals companies certify your website before adding the seals. Security companies are more reputable and many clients will trust your website.

Your e-commerce website should have an SSL certificate. The secure link ensures that all the information passed between the website and the visitors is secure.

The encryption of the information prevents hackers from stealing visitors’ information such as names, credit card numbers, etc.

  1. Use Reviews and Testimonials

Many people like to buy products or services other people trust. Reviews and testimonials are a great way to build trust with your clients and customers.

Here are some things to avoid.

Avoid creating fake reviews or testimonials

Genuine reviews are helpful to build trust and credibility with clients. If clients discover you have been using fake reviews, you lose their trust.

If they don’t trust you they will never buy from you! You will lose sales and money. Very Simple!

  1. You Need to Have Contact Information

Not all your clients know how to use your products or services. Many potential clients need additional guidance to navigate and know more about your business. They need your help.

Many stats show that 45% of buyers leave a website if it has no contact information.

Also, prospects need to know they are dealing with real people. This is a very important reason to have contact information on your website.

  1. Use Explainer Videos

Most online people prefer to watch a video than reading text content. So if you need to attract more people, build trust, and increase conversions, it is very effective to create explainer videos.

Explainer videos will increase your website traffic and will help your clients to know more about your products or services.

Short videos increase engagement of prospects with your business brand. Your explainer videos will educate your prospects on how your products or services will help them solve their problems.

  1. Responsive Website Design

Even with a great product or service, you can fail to gain prospect trust because of your website design. Stats show that 48% of potential clients determine the credibility of a website by its design.

To build trust with your potential clients ensure your website is easy to navigate.

It is essential to have a website that responds across all devices. Many people use mobile devices to search for information.

Your headlines and sub-headlines should be captivating and interesting to attract prospects and gain their trust.

  1. Fast Load Website

Potential clients trust websites with high loading speeds. Results from Google research show that 55% of mobile users leave a site if it takes over 3 seconds to load.

Some tools can help you optimize your website. They analyze your eCommerce website and provide suggestions to improve it.

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Social Selling: How to Increase Trust and Sales

Social Selling: How to Increase Trust and Sales

Social selling is a tool that professionals use to establish trust and rapport with their target audience. Also, sales professionals who use social selling are more successful than those who don’t use social selling.

What is Social Selling

Many people think that social selling is social media marketing or social media advertising. But Social selling is neither of these things, it’s about building relationships.

Social Selling Generate More Sales

When you master social selling in your business you’ll increase sales. According to LinkedIn, 76 percent of buyers are ready to connect with sellers through conversation over social media channels.

And that percentage goes up even higher when you’re an industry thought leader. The reputation of being an industry thought leader is something you can establish by hosting relevant and thoughtful content consistently on social media.

How to Use Social Selling in Your Business

A lot of people are using shortcuts when they first discover social selling. There are places where you can automate, as well as places where you should never automate.

Automation is great for developing a reputation as a thought leader by posting regular content to your social media platforms. You can use one of the many automation platforms help you manage and post content regularly.

Attention. you should never automate your interactions with real people.

The problem is that automated like and commenting tools don’t build relationships.

Instead, engage, interact, and show up. You want to make yourself more approachable and human.

Optimizing Your Social Media Profiles

When you’re creating your profiles for your social media platforms, make sure that you’re looking at them from your customer point.

Tailor your profiles to present yourself in the best possible way. And make sure your profiles are consistent across all social media channels.

Use The Art of Listening

Very Important Tip. Your customers are telling you exactly what they need and exactly what they want every day across social media channels. If you take the time to listen, then you are a winner. You can provide them the best solution for their problems. Pretty Awesome and effective!

You can even find out what people are saying about you directly using tools like HootSuite Streams.

Pay attention to where people are having trouble with your product or services, as well as to what they want in the marketplace.

When you’re reaching out to new contacts be sure to take a look at their contact list to see if there are any mutual connections between you.

Give Value and Help

It’s important to remember that social media is not a place to pitch all the time. (Not Hard Sales)

The main idea is to create and provide valuable information that can help create your authority as an expert in the field that you’re in. The easiest way to do this is to write posts and share posts that are relevant to your field.

The idea here is to establish yourself as an authority that people trust.

People Do Business With People They Trust

It’s very important to gain trust. Be sure to pay attention and stay in touch over time. If somebody posts a question, then try to post a helpful answer. It doesn’t have to be directly related to the product that you represent.

The idea here is to establish yourself as a go-to person within your industry. (The Expert)

Don’t forget liking and commenting on smart things they say as well.

Social Media Platforms for Social Selling

There are several platforms for social selling. LinkedIn is the most popular. You can also use Facebook, Instagram, and Twitter, but LinkedIn is the powerhouse in this area.

On LinkedIn, it’s very effective to showcase your skills in a way that shows how your customers have reached their goals with your help.

Also, it’s important to maintain good relationships. Because these relationships become future referrals.

Another great feature of LinkedIn is the Groups feature. Groups allow you to join professional associations within LinkedIn to be able to find new people to network with.

If you have high ticket products or are in the business-to-business space, then social selling is one of the best ways to sell your products and grow your business. It allows you to develop useful, long-term, relationships you need before you make a pitch.

Relationships are a necessity for all businesses.

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Blog Tips: How to Build Relationships with Your Readers

Blog Tips: How to Build Relationships with Your Readers

A common problem for many bloggers, especially for beginners, is that they can not build relationships and trust with their blog readers. Here are some effective tips you need to know to solve this problem and create a successful blog.

  1. How to Build a Real Relationship with your Readers

The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.

They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
They put banners on the website, hoping visitors will click on them.

Even if people click on banners, the traffic won’t convert because the traffic is cold.
To make money, the website needs to build a relationship with the reader so they will trust your recommendations.

  1. Build Trust with Readers with High-Quality Emails

Millionaire affiliates said that the way to double your income was by getting rid of banners and replacing them with opt-in forms.

Email marketing builds trust because people read their emails. When they receive regular, high-quality emails that are useful, they will trust you.
Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.

When readers get more than they expected, their trust will grow. Always give more than what is expected.

  1. Listen – The Big Secret

To build trust, readers need to feel like you care about them. They want to know that you hear and understand their problems. How can you do this? By asking questions. By listening. Truly.

If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.

For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship. Soft-sell emails are high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.

  1. Full Contact Details

Always include your full contact details in your email. Don’t just mention your email address. Also include your business’s address, phone number, and social media accounts.

Just seeing your contact information listed in the email will provide a sense of confidence to subscribers.

  1. Use Testimonials

Have you received many positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials.

Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.

  1. Mobile-Friendly Emails

When crafting your marketing emails, make sure they are compatible with both desktop computers AND mobile devices.

Nearly half of all emails are opened on a smartphone, tablet or another mobile device. To boost conversions and instill greater trust in your readers, always make sure your emails are mobile-friendly.

  1. Provide a Money-Back Guarantee

This shows confidence in your product or service.

  1. Professional Website

Online businesses are judged immediately by their website. You have about a 1/8th of a second before your reader decides yours.

Make your research to discover more tips about relationships, trust, and successful blogging. You need to invest time to educate your self.

Don’t forget. Knowledge is Power!

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

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5 Tips on How to Build Trust in Your Business [Infographic]

5 tips to build trust in this infographic. The psychological factors you need to know. How to influence people and grow your business…

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How To Build Trust With Your Target Audience

How To Build Trust With Your Target Audience

 

If you’d like to build trust with your target audience you need to invest time and effort. Believe it or not, you can accomplish this with your content. You need to create high-quality content. Also, you need to give value and solutions.

To have a rapport with someone you both need to be interested in the same thing, show care and concern for each other, and coordinate with each other during communication.

Here are some tips you need to know.

Content Appearance – Easy Access

Appearances do matter when it comes to your content and how it looks to your audience. It needs to be easy to access, easy to read, and easy to understand the point.

Personalization Content

Personalize your content as much as you can. For example, on a blog post, say “you” even though your English teacher told you not to. You need to speak to them through your content as if you know them, and the same way you would a good friend.

Friendly Approach – Different Culture

One of the quickest ways to harm your relationship with your audience who likely come from various backgrounds even though they have the same interest is to say something culturally insensitive.

Listen to Your Audience

Your audience will let you know how to talk to them. They’ll let you know what problems they have. They’ll even tell you how they wish their problems could be solved and what they can pay for it.

Share Experiences

Take them on a “behind the scenes” journey. You can do this with video or simply by writing a blog post that describes what you do in a day behind the scenes to make all the great stuff for them that you do.

Show Empathy

Being able to put yourself into someone else’s shoes, even if you’ve never experienced that thing before, is called empathy. Show empathy through your customer service interactions and social media discussions.

Be Reachable

Don’t make it hard for your audience to talk to you. They should easily be able to email you or use your contact form without having to search hard for it. Let them hit “reply” to an email and be open to contact.

Tips on How to Repurpose Your Content and Increase Traffic

Content is what brings people into your website or blog. It’s the story, an idea, or solution to some problem that draws readers to you. But coming up with fresh ideas for content consistently is often difficult.

There is a solution to this problem and the answer solves two problems at once.

If you have a blog and a YouTube channel you have a goldmine of new content! It’s very simple. You just repurpose your old blog posts and videos into new blog posts, reports, eBooks, mini-course or other digital products.

Create a marketing report and give it away to new subscribers, a mini-course to teach readers how to use Twitter, Pinterest and Instagram to get more traffic, develop your own affiliate products.

It’s a great way to promote your content, and in fact, cross promotion on two platforms will double your exposure and your site traffic.

Follow these tips to create new content.

1. Find a video and create a blog post

This is one way to get two pieces of content working for you. Take the ideas and focus of the video, whatever it may be (marketing, blogging, finance) and write an article that is similar to the video.

Make it something that will complement the video and you can link the article to it (and vice versa). Don’t worry, if you have no writing ability or don’t have the time to write, you can always hire a writer to do this for you.

2. Transcribe old videos

YouTube is a great source of traffic and what better way to boost your traffic than sending viewers to your blog to read new content. The idea is to transcribe your old videos and rewrite them to keep the focus and ideas of the content but avoid Google penalties for duplicate content.

3. Rewrite PLR articles

You know the PLR articles. Well, they are still in circulation and people are still using them. There was a problem with them in the past because a lot of marketers didn’t realize they had to be rewritten to 100% uniqueness and used spinning software that made them unreadable pieces of crap.

The benefit of using PLR material is that the research has already been done, all you have to do is present the ideas in a new format and in your own words. Brand new article or blog post that is 100% original. You can link it to your other blog content, social media sites, or affiliate sites.

4. Create Short Posts Series

Another way to get more from your longer blog posts is to break it up into smaller posts and create a series with 2 or 3 parts and post one per day to keep readers coming back to finish it.

5. Create a Newsletter

Make a list of ideas from some old blog posts and create an email newsletter that you send out once per month. You can expand on ideas from favorite posts, or have readers give you suggestions for topics. This works for blog posts, videos, PLR products, and podcasts.

6. Create a Podcast

Transcribe an old video and rewrite the text. Then record it as an audio file. Podcasts can be downloaded through media sites and listened to at the user’s convenience. Use your imagination and get creative here.

These are just a few ideas for repurposing old content and giving it new life. It makes content creation must faster and simpler because part of the work has already been done. Just take those same ideas and put a different spin on them.

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