Tag Archives: rank

Video Marketing: 9 Tips on How to Rank Higher Your Videos

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Video Marketing: 9 Tips on How to Rank Higher Your Videos
Video Marketing: 9 Tips on How to Rank Higher Your Videos

These days video marketing is a necessity for all the businesses. But it’s a very competitive area. Stats show that 5 billion videos are watched on YouTube every single day! So, how can you create an effective video marketing strategy to win the competition?
Here are some effective tips you need to know. Discover how you can rank higher your videos on search engines and generate targeted traffic, sales.

  1. Emotional Video Success

Videos that bring out the emotions of their viewers are the most successful. As you know, people buy with emotions, not logic! If you’re able to use that in your video marketing strategy, you are a winner.

How to create emotional videos. First, ask yourself how do you want your viewers to feel when they’re watching your video? Maybe you want them to feel powerful, or happy. And then make them feel that way with your video.

  1. Brand Identity – Customization

Every piece of content that you create must be always aligned with your brand’s identity. This applies to your website, your social media accounts, and your video content. Your brand’s identity is what makes you recognizable to customers and has an impact on how prospects perceive you.

To communicate this identity in your videos, you need to customize them. The colors you use, every single element that appears in the video. Also, always remember to include your logo.

  1. Target Audience

If you want your message to be heard and understood, you need to know who you’re speaking to. Who is your target audience?

Try to be as specific as possible: gender, age, location, interests, income, etc. Imagine your ideal buyer (buyer persona) and create interesting, informative, videos for them.

  1. Audience Retention – Attractive Video

YouTube has an algorithm that rewards audience retention. If you manage to retain your audience’s attention throughout your video, YouTube will know your video provides useful and relevant content.

How to create an attractive video: Make it clear and engaging through the use of powerful visuals and storytelling. Also, you can ask questions your audience has, and instead of answering them immediately, do it gradually throughout the video.

  1. Generate Engagement

Another smart way to improve your ranking is to encourage customer engagement. Getting your audience to like and comment on your videos, is a very effective tip.

You can boost your video engagement by using a CTA (Call-to-Action) and asking your viewers questions. Also, remember to always share relevant, informative, and useful content.

  1. Provide Solutions to Your Target Audience

Content that focuses on giving solutions to your target audience is pretty valuable and useful. You need to know your audience very well. If you understand their problems, then you’ll be able to provide them with the right answers.

If you save your viewers from their problems you will gain their trust and you will become an expert for them! (The Solution They Need!)

  1. YouTube Optimization

Never forget YouTube optimization. This is the most important and pretty effective tip if you want your video to be ranked No. 1 in search results.

YouTube offers many features to help your video rank higher in the search engine results. Use your main keywords and include your longtail keyword in the title of your video. Add a description that explains what your video is about.

Also, include any additional information that can help your target audience.

  1. Create educational videos

Another great tip to attract your target audience’s attention is to create educational videos. The power of educational videos is amazing. Many people searching on YouTube for answers and tutorials.

YouTube has a tutorial for everything: How to build a robot, how to become a successful marketer, how to create a website, etc. Google understands this, which is why YouTube videos often end up being the highest-ranked answers to certain questions.

People like to watch entertaining and useful videos, instead of reading long, boring, articles.

  1. Very Important – Have Fun!

Above all, your video content must be useful and entertaining. Don’t forget, nobody wants to watch a boring video. Communicate with your audience as if they’re your friends. Try to be funny and relaxed.

Any type of video, no matter how serious, can be turned into something worth watching. Storytelling and animation can help make your videos as fun as they can be.

Create useful, engaging, and interesting videos and don’t forget to make it fun and entertaining.

These tips will help you boost your video content and achieve higher rankings on search engines.

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YouTube SEO: Effective Tips to Rank Higher and Get More Views

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YouTube SEO: Effective Tips to Rank Higher and Get More Views

Here are some effective tips for YouTube SEO to make sure your videos get ranked, get views, and get subscribers to your channel. As you know YouTube is a very popular video platform and also, a search engine. Many people prefer to watch videos than read-only text.

Here are the effective tips you need to know about YouTube SEO.

Identifying your keyword

Adding your keyword to the video title

Optimizing your video descriptions

Finding the right “tags” for your video

Categorizing your video

Using a custom thumbnail to improve your YouTube SEO

Adding subtitles

Including cards and end screens for viewership

It’s important to understand how the platform’s algorithm “watches” your content and how to upload your videos in the first place.

  1. Algorithm and Search

The reason video has become so popular is that it’s more easily digestible and more entertaining than reading long articles. But you need to remember something:

Video-based search engines like YouTube aren’t able to see your video in the same way humans do. There are certain YouTube best practices you can follow.

Find Your Keyword

Just like you would find a keyword for optimizing your blog posts for SEO, you need to have a clear keyword for your video content. This is very important for your video marketing strategy when it comes to how to do SEO for YouTube successfully.

YouTube’s autosuggest: Type in the basic subject of your content and see what comes up. These are suggestions that people are actively searching for on YouTube.

Google Trends’ YouTube Search feature: Google Trends will show you which searches are popular and allow you to check on YouTube’s platform.

Research keywords with the YouTube SEO tool. There are many tools for keyword research on the market, like SEMrush or Ahrefs.

Make sure your keyword is related to your content and can be embedded naturally in your title, subtitles, and video description.

  1. Add Your Keyword to Your Video Title

Giving your video a catchy title is essential for getting more people to click on it. While titling your video with a keyword won’t magically rank your video at #1, it certainly helps YouTube’s algorithm get you a bit closer.

  1. Optimize Your Video Descriptions

Create thorough descriptions in longer forms (150-250 words)

Include your keyword and related keywords

Add a call-to-action at the end

Include links to your brand or other content

One important thing to keep in mind is that your first few sentences should be catchy and engaging.

  1. Use the Right “Tags” for Your Video

“tags” are a YouTube SEO best practice.

Tags are a great piece of metadata that gives YouTube and Google a bit more information about what your video is about. Tags will help search engines to find and rank your video.

As a general rule, your first tag should be your keyword followed by other related terms. stick with 5-10 tags per video.

  1. Categorize Your Video

Put your video in a category to help users (and YouTube’s algorithm) find your content more easily:

Think about your content and which category it would fit best in.

  1. Use a Custom Thumbnail

This is one YouTube SEO strategy that many video uploaders ignore. When you upload your video to YouTube, you’ll be given different options for an auto-generated thumbnail (the photo of your video your users will see in the search results):

It’s very important to upload a custom thumbnail that entices people to click through to your video:

more views and more clicks will signal to YouTube’s algorithm that your content is a popular result (which will help you rank higher).

  1. Add Subtitles

Adding subtitles to your video it’s very effective to boost your rankings in YouTube’s search results.

It allows you to have more emphasis on your keywords in a text-based format. Anytime you can convey your keyword in-text, you’re helping YouTube’s algorithm better understand your content.

Second, it helps users who are either hard of hearing, non-native English speakers, or simply can’t watch your video with the sound on.

  1. Include End Screens and Cards

Now you have the option to add end screens and cards to your video. Both of these are important parts of your YouTube SEO strategy.

You can add end screens which are a way to show your related content to users at the end of your video.

There are different elements you can add to the end screen, all of which are designed to get your viewers to click on another one of your videos, subscribe to your channel, or promote a related channel.

Also, you can ask your viewers to participate in a poll which is a great way to increase user engagement.

The goal of all of these cards is to interact with your viewers and keep them with your content for as long as possible.

The more time they spend on your videos, the more positive signals get sent to YouTube’s algorithm.

Keep in mind that YouTube like the other search engines pretty often update their algorithms and change their parameters. So you need to know what works now and what’s not.

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5 Effective SEO Tips To Rank Higher on Google

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5 Effective SEO Tips To Rank Higher on Google
5 Effective SEO Tips To Rank Higher on Google

 

SEO and Search engine rankings are critical to every website owner. You need more targeted traffic daily. Some methods can help increase all the good traffic you need and make your website a huge success. Your website’s lifespan depends on how good your ranking is.

Here are some effective SEO tips to rank higher

SEO – search engine optimization

It stands for search engine optimization and it’s your number one weapon to increase the amount of your quality daily traffic. Countless search engines have primary search results, and the highest ones get the most clicks and visits from users worldwide.

Plenty of experts around the world try to assist companies with their websites, even if you’re living in Australia, Asia or Europe. SEO professionals believe that it’s the game of making Google see that your content is worth the top spots.

It can be challenging sometimes because the rules of search engine rankings are dynamic and change very often. This happens when Google decides to improve the quality of the search engine results, so the rankings of different sites would change because of many factors such as backlinks, keyword choice, content being posted, and many more.

1. Review and Check Your Backlinks

Most of your website visitors come from different backlinks from other sites, articles, and posts that have similar content or content that is related to your website. So it’s crucial to check if these backlinks are acting positively for your benefit or not; it can affect your search engine ranking dramatically if it isn’t.

Google tends to do periodic audits on links and could sometimes recognize your backlinks as something called “Black hats”, it means they perceive it as a bad optimization tactic for search engines.

So you have to be 100% sure that they are of high quality and are from reputable platforms and contain decent content. Because your ranking can increase higher if they are done correctly.

2. Your Content is Everything – Content is King

It’s imperative that you post fresh content to the world; useful content that people can relate to. If different people find what you’re providing is very useful, then they would come back and visit your website again.

Anything you provide has to be tasteful and attractive, whether it’s an article, a set of pictures, different videos, guides, or reviews. And remember to optimize the sizes of your imagery in a way that doesn’t slow the page down, you don’t want users to leave because of slow loading time.

When you’re building your fan base, it’s important to keep them happy and satisfied, because that would ultimately bring you more new visitors. So in the long run, your ranking would scale higher up in the search engines.

3. Mobile Users and Mobile-Friendly Website

Some websites tend to be inoperable on mobile devices, and that’s something counterproductive for your rank and exposure. The mobile world has taken the world by storm, spreading throughout many different continents in the world, and so many people prefer using their smartphones for their daily internet browsing.

So you need to be sure that your website is mobile-friendly because statistics show that 74% of web searches are done through smartphones. That is a huge percentage you’d be missing if you’re not complying with the times and making the necessary optimizations for your website.

4. Fast-Loading Website

How long your website takes to load is extremely important, you don’t want people to leave your website and check somewhere else because the page took too much time to reveal its content. Researchers have supplied us with statistics that show 40% of users tend to leave a website if it takes more than three seconds to load.

That is a huge problem for many website owners because that means their ranking would go lower instead of higher up. It’s also proven that there is an imminent 7% reduction in your overall conversion rates if your website has a one-second delay.

So you would hire a professional web host to take care of your website, and have strong reliable servers that don’t cause any lag at all. That way your users would be satisfied and continue to check your content, making your rank higher than before.

A good web host can prove to be your number one ally and supporter when it comes to the rankings, they might have experts that can monitor the Google analytics and search console for you. Giving you frequent reports of your progress, so you can come up with plans to be better.

5. Use Good and Effective Keywords

Another way to show Google that you have relevant and decent content is by having good keywords, they are much more valuable than pictures and videos because they are difficult to decode.

For better search results you need relevant keywords that relate to your website’s content and try not to overuse the word so many times on the same page. This is because that would be considered to be spam and Google won’t take it lightly; you should have your wording connected and similar, this is something known as LSI keywords.

If you are having problems making the connections perfectly or have problems with the placement and choice of words, then you should consult a professional help or utilize different online tools to assist you in your goal of being on the top of the rankings.

The road to success is pretty difficult and never ends. It’s an ongoing process that changes sporadically. It would be wise if you constantly keep an eye on your progress and any possible changes in your traffic that you could encounter.

Your position and ranking depend on how well you understand the search engine algorithms. So keep researching the best ways to meet people’s demands with your content. It will help you to achieve that high ranking that you need to succeed.

Source https://www.mikegingerich.com

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