Tag Archives: ppc

SEO And PPC: Which Marketing Method Is Best For Your Business? [Infographic]

July 15, 2021business, infographic, marketing, seo, Startups, work from homebusiness, growth, marketing, methods, ppc, seo, strategies, successjtsantalis

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both effective methods of marketing. But many marketers and businesses often have a dilemma of choosing between the two.

SEO and PPC: Marketing Tips To Grow Your Business

To decide which marketing method is best for your business, you need to know the advantages and disadvantages of each method.

1. SEO

SEO and PPC: Marketing Tips To Grow Your Business

SEO is a long-term strategy. It takes time to rank high in search results, but the results are rewarding. You can get targeted traffic for a long time.

It can help improve brand awareness and authority (when you start ranking higher in search results).

About 85% of marketers say that the effectiveness of SEO is rising.

SEO can bring in about 15 times more clicks than PPC advertising.

With a successful SEO strategy, you can rise high above your competitors.

2. PPC

PPC is a short-term strategy. And the results are almost instant. This is very helpful if you want to increase your sales fast.

You can define your target audience with demographic factors and interests. This will help you to get highly targeted traffic.

The ROI is good too. For every $1.60 invested in Google Ads, you can get $3. This is the reason why 45% of brands plan on increasing their PPC budgets.

Scaling up can be done quickly with higher bid amounts. This can make your ads appear more prominent in search results.

It can help you increase your brand awareness by up to 80%

You can target commercial keywords and direct people to your landing pages.

3. Combination SEO And PPC

An effective search engine marketing strategy uses a combination of SEO and PPC. While SEO helps you rank your website higher in the long term, PPC ads can be helpful when you have flash sales or limited-time promotions.

To decide which one is the best for your business you need to decide your goal. If you want to generate traffic or become an authority in your niche, SEO is the best way. But, if you want to increase conversions for a short duration, PPC is best for you.

The choice also depends on your products or services. If you have a service-oriented company, it might be a good idea to become an authority in your niche through SEO. If you’re selling products, you may benefit more from PPC by directly selling the products through Google Ads.

Also, if you’re in an industry where there are already several established brands, it can take a lot of time to build authority. So PPC ads can help you build brand awareness quicker than SEO.

Advertising Tips: 8 New PPC Strategies for 2021

April 27, 2021business, google, marketing, work from home2021, ads, advertising, new, ppc, strategies, tipsjtsantalis

Pay-Per-Click (PPC) advertising is a useful and efficient strategy for online businesses. But advertising strategies are changing because technologies are changing and old ways are replaced with new ones.

Advertising Tips and Strategies for 2021

These days the online world and technologies are changing pretty fast. So you need to know how to improve your advertising and marketing strategies to grow successfully your business.

Here are some new strategies and advertising tips for 2021. How to improve your PPC campaigns and grow your revenue.

Google Rules and Data

Google announced in 2020 that it will be hiding some data from search query reports (Google is changing the rules again!).

Search term reports are used to show how many times people clicked on specific search terms, and you could use that data to understand the needs of potential clients. However, after the change was made, the report started to “ignore” the terms that were clicked the most and started showing different terms that Google valued more.

Understand Your Clients – Provide solutions

You need to connect with your clients and your target audience on a higher level to truly understand their needs. You need to know how they communicate, what needs they have, and what problems they want to solve. When you know their needs and problems you can provide the best solutions to them.

Ad Automation

The future of PPC advertising is automation. The automation of PPC advertising will bring better results, but it will require a lot of effort.

Researching Your Competitors

With these new trends about the future of PPC advertising, researching your competitors’ ads is very important. Advertisers who know how to grab their clients’ attention will generate more money.

These days competition on PPC ads is pretty hard and you need to avoid mistakes.

A Big-Picture Strategy

A big-picture strategy is important. Marketers and advertisers need to develop a creative mindset that will help them plan the future of their business. This approach will also help them to invest money in the right type of advertising.

When creating advertising campaigns, you need to think about their purpose. You need to provide solutions and benefits to your target audience.

Messages and Emotional Connections

Creating a message is not enough. You need to articulate it properly. The emotional connection between your business and your clients is crucial. That’s what will help you engage your customers.

You need to create responsive and dynamic ads. You need to learn new skills, improve your ad writing, and testing the success rate.

Test

Every advertising campaign needs a lot of tests before it can reach its full potential. With so many different strategies it’s crucial to use only the most efficient and successful.

Important Tip! There is no progress without trial and error.

Mobile Optimization

It is unbelievable that still some companies and marketers do not optimize their websites for mobile use. You need to provide a mobile experience to your customers. Most people are using their mobile phones to search online and not their PC or laptops.

Last Tip

By following these tips and PPC ad strategies for 2021, you can create successful and profitable PPC campaigns.

Connect with your target audience and understand their needs. Build an emotional connection and provide solutions. They will thank you and also they will advertise your business for Free!