Blogging is a great tool to create organic traffic for companies — and if you continually create high-quality, relevant content, it’ll boost your rankings and traffic within the search engines. If you optimize the posts and promote them through email and social channels. Here is 4 tips to increase blog’s organic traffic.

1. Focus on Content not only on Keywords

Over the last couple of years, Google has made an effort to value the overall experience of users, which was evident as it rolled out Hummingbird, a wiser search algorithm which examines keywords in context. Their objective includes moving away from viewing search queries as a string of keywords and toward comprehending them as meaningful ideas. As a result, Google currently puts more emphasis on the content’s value than on the certain keywords it contains. Your content is more valuable than keywords.

2. Share Content on Social Media

Over 2 million blogs are posted every day. If you have a desire to rank high within the search engines. Amongst the best methods of doing this is by building brand visibility via social media. Share your content on social media is a great tip to gain traffic and authority.

3. Quantity versus Quality Links

In the search engine rankings, links still are a deciding factor. But, the days of “link blasting” and developingthin content are done. Purchasing backlinks is relatively cheap, simple, and fast, and there are multiple SEO agencies which may offer hundreds of links to your site. However, proceed with care, because this practice might lead to penalties. Search engines don’t like the link blasting.

Today, the quality of inbound links is what’ll matter most. Link-building mindset change from “quantity” to “quality” largely can be attributed to Google’s spam algorithm, Penguin that was introduced in the year 2012 and had the goal of penalizing websites that bought links just to increase their Google rankings.
4. Optimize the blog For Mobile users

In our society, technology trends diversified your target audience. Your clients all are no longer sitting at their desk behind their PC to access the Internet. Mobile essentially has taken over. Google adapted to the behavior of users, and thereby, so should you. Its “Mobile Friendly Update” took effect on April 21st, 2015, which pretty much leveled the playing field between PC and mobile users. So your blog must be mobile friendly to increase organic traffic and success.

Blog Marketing Basics

Awesome content is something that you will need for your blog, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog.

Press releases are also an excellent way to market your blog. Sending out a press release or having one made for you is a great idea. You will find that they are even affordable for most budgets, and some companies offer a package deal for example, if you let us write your press release we will submit it for half price. Who could resist a deal such as that? Especially when you are budgeting and trying to get the most from your funds.

Comments on a blog are also a very important aspect of blog marketing. You will want to be sure that you always answer and acknowledge the comments that are made to your blog as well as others. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your blog. Make sure that no comment goes unanswered.

Marketing a blog comes naturally for some and can be a little harder to focus on for others. Another important thing that you will want to do for your blog is to be sure that you find links. Exchange links, get one way links, and ask for more and more links. You will never have enough links to your blog. The more links the better in this case.

Blog marketing is not hard to do. Just be sure that you follow all of the proven and tried techniques that others are talking about and you wont go wrong. Just don’t give up and keep on marketing because it will pay off sooner or later.