Tag Archives: mobile

Small Business: 7 Tips on How to Improve Your Mobile Marketing Strategy

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Small Business: 7 Tips on How to Improve Your Mobile Marketing Strategy
Small Business: 7 Tips on How to Improve Your Mobile Marketing Strategy

More than 5 billion people have a mobile device. So you cannot ignore the importance of mobile marketing for your business.

Improving mobile marketing can make a tremendous difference in your business’ growth.

But that can be a little overwhelming because online world is changing pretty fast. Every day trends going out and new trends coming in. So you may not know exactly what to do.

Here are 7 tips on how to improve your mobile marketing strategy.

  1. Social Media Marketing

Social media continue to grow. More and more people are using social media platforms every day. This is the main place that you can reach your target audience and find new customers.

You want to meet customers where they are. One way to do this is to do some research about your target audience and customers. This can be done by running test posts to see what gets the best response.

The more exposure you get on social media, the bigger your audience will be.

  1. Mobile-Friendly Website

Most of people are using now mobile devices to search online. It’s very important to keep that in mind when designing and building your website. Your website should be mobile-friendly to reach more people.

Mobile-friendly means that everything can be easily seen from the smaller screen.

This also means that the site is optimized for quick consumption. Short, informative, articles are the key to attract people to your business.

  1. Images and Videos

It’s very effective and important to grab your audience’s attention right away.

The best way to do this is through attractive images, videos, and graphics. People love the videos and the attractive images too.

An appealing image is crisp, bright, and attractive. A popular video will be entertaining, give good information, and be visually appealing like an image.

The ultimate goal of a video or graphic would be for the customer to want to view it multiple times.

  1. Text Message Marketing – SMS Marketing

The goal of mobile marketing is to keep your customers in contact with you as often as possible. A new and effective way to do that is through text message marketing.

This is when you send your customers information, coupons, offers, announcements through texts. The customer will have to sign up for the program to receive the messages.

One effective tip to encourage continued interaction is to end each message with a call to action. This gives them something to do, like visit your website or visit your video channel.

  1. Email Marketing

A classic and pretty popular way to communicate with customers is through email marketing. (is the same as text marketing but through email).

Emails can be full of images, videos, articles, and links. This is a great opportunity to grow your brand and sales. Add some emotion into these emails and let your audience get to know you better.

An email list allows you to build relationships with your target audience and give updates, quality information, value.

  1. SEO – Search Engine Optimization

Search engine optimization (SEO) is when you increase traffic to your site through searches. This is a natural way to attract new people and customers because they are already searching for things relating to your business.

This is done through the use of keywords strategically placed throughout your content.

Also, SEO is very important to boost your traffic and sales.

  1. New Trends

You need to stay updated on new trends and figure out if they work for your business. Always having an eye toward the future keeps your business fresh and current. You need to work every day and never give up!

Mobile marketing is very important tool to create a successful business. Also, mobile marketing will lead to more sales and better customer retention.

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Mobile Marketing: Why You Need Mobile Ads to Grow Your Business in 2020

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Mobile Marketing: Why You Need Mobile Ads to Grow Your Business in 2020
Mobile Marketing: Why You Need Mobile Ads to Grow Your Business in 2020

These days COVID-19 (Coronavirus) forces everyone to stay at home but, mobile advertising is going to be crucial. 2020 is going to be a major year for mobile advertising. With the entire global COVID-19 pandemic that forced everyone inside their homes, mobile marketing is going to grow even more.

Mobile advertising now it is more important than ever to any business or brand. It is important because people now are using their mobile phones more than ever because they stay all day at home.

So you have the amazing opportunity to generate bigger brand awareness and driving sales with the help of mobile ads.

Mobile Advertising
Mobile advertising is advertising for mobile devices. (mobile devices such as smartphones and tablets). Also, it’s very effective and has provided brands, agencies, and marketers a unique way to connect with consumers beyond traditional means.

Mobile advertising is so powerful because of the nature of the targeted user device. It is very easy to choose the target audience and make sure that your message is being delivered to their devices.

Mobile Advertising Strategies

The mobile advertising market is expected to exceed $200 billion globally. All brands and businesses that want to reduce their cost of advertising but also ensure that their advertising generates leads and conversions need to use effective mobile advertising strategies.

Here are some of the most effective mobile Ad strategies:

Customization of ads for the target audience:

One of the most effective strategies for mobile advertising is the customization of ads for the target audience. It’s highly-customized ads for devices because each user is unique to their smartphones.

To ensure an increase in mobile conversions, targeted ad customization is crucial. Dynamic Creative Optimization (DCO) lets you do just that. With DCO, one can easily create multiple versions of an Ad, specifically targeting them for the targeted audience.

Based on variables such as gender, age, economic status, Geo-location, etc., DCO will help you get the task done.

Mobile-preferred ads:

In 2020, people are spending all of their time indoors and even working from home. People are spending more time online actively engaging with news and video content. So, marketers at the moment have reduced the number of brand-heavy advertising campaigns.

If you want to tap your audience for ensured conversion, mobile-preferred Ads are the best way. These Ads are aimed at users searching from their mobile phones. So, you can try sending users to your mobile landing page and telling them in advance that the URL is mobile-friendly.

Mobile-preferred Ads are about giving away offers that are accessible via a mobile device and not otherwise.

Ecommerce mobile ads:

Mobile advertising is highly effective for eCommerce brands and similar brands. People want to be quick in their online shopping. Even Google shopping campaigns prioritize shopping Ads and display them on the top of the mobile results page.

Use ad extensions:

Using ad extensions are very helpful in increasing an ad’s CTR. They also contribute to the quality score and help increase ad rank and click-through rate. They let you have more space on the search results page if your ad qualifies.

So, make sure that you use the relevant ones such as Location extensions, Sitelink extensions, Call and message extensions, App extensions, Price extensions, etc.

Enable calling

By enabling calling, you can minimize the barriers for your potential customers to call your business. By including your business phone number on the ad, you make it easy for your target audience to call you instantly and eventually cut down on the cost of conversion.

Mobile ad gamification:

Game ads let you play the game for 15-20 seconds to help you experience the true game. Well, they are engaging and are capable of driving solid conversions. So, you can implement ad gamification to enrich your ads and make them more effective.

Incentivization ads

You can use discounts, free shipping, or a voucher. For example, you can simply offer an X% discount for signing up for your newsletter. However, just make sure that your users can claim the incentive right away and not navigate to many pages and make many clicks to redeem the incentive.

A few things you need to ensure if you want to reap the benefits of mobile advertising strategies:

It is important to identify the right target audience that would be interested in mobile ads.

It is important to ensure that your ad is just not for the promotion of your offering but it should genuinely aim to solve the target audience’s problems.

Keep your ads lightweight so that they can easily load on the mobile devices of your users.

Employ video content in your ads because they have a higher engagement percentage.

Capturing the emotions of your audience with your ads is a great strategy if rightly implemented.

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Mobile Marketing: How to Create an Effective Strategy

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Mobile Marketing: How to Create an Effective Strategy

Most recent stats show that 80% of internet users own a smartphone. So there’s a huge market to reach out to on mobile devices. Even more important is the fact that mobile marketing will continue to grow and you need to create an effective strategy to earn money.

Here are the effective strategies for mobile marketing you need to know.

Mobile Optimization

The biggest mistake any marketer can make when creating a website is not optimizing it for mobile use. When a desktop version of a website loads on a mobile platform, chances are that it will take more than a few seconds to load.

Some parts of the page may not even load properly. This is an important matter as mobile users typically leave a page if it takes more than three seconds to load. Mobile optimization is very important for your business

Video Ads

Video ads have become very popular and effective in online media. People browsing Facebook or YouTube on mobile devices will come across these ads with almost all the videos they watch.

The recent trends suggest that you should begin producing some for your brand.

People want ads to be to the point and concise. They should typically last for around 15 seconds and should include your message and product. If they are any longer than that, chances are the viewer will not finish watching your content.

Hyperlocal Targeting – Very Effective

Hyperlocal targeting refers to techniques that use locations and GPS to narrow down the target of a certain ad, promo, or campaign. One technique in this area is geofencing. In geofencing, brands create a virtual fence around an area. Once a mobile user passes by this fence, they will be sent a push notification related to that brand.

You should highly consider hyperlocal targeting as it can get you a solid hold on a specific market. Moreover, you can do your audience a great service by giving them discounts or promos.

Influencers and Celebrities

If you are looking for a personality to promote your marketing campaigns, you may need to find influencers. These are personalities that internet users follow regularly.

Aside from that, influencers are a lot cheaper than top-Hollywood stars. Part of their appeal is that they are more relatable than celebrities, so people can engage with them on a deeper level.

Mobile marketing will continue to grow as we see more smartphone users each day. Mobile marketing strategies may change as the technologies and online world are changing pretty fast. So you need to know the new trends and tips to grow your business and your income.

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7

Video Marketing: 4 Vertical Video Trends You Need to Know

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Video Marketing: 4 Vertical Video Trends You Need to Know

The world is vertical now. Why? because more and more people are using their mobile devices to surf online. Slowly and steadily, we are proceeding towards the vertical video era.

Vertical video is a taller form of productions than it is wide. Ideally created for portrait mode presentation, instead of landscape format. The video is rotated 90 degrees and is presented at an aspect ratio of 9.16 when you hold your mobile device upright.

According to Deloitte Global Mobile Consumer Trends, every country has at least 90 percent of mobile phone penetration. Today, mobile is one of the most pervasive and indispensable tools that every second person in the world gets benefited from.

Also, many stats show that Smartphone addiction is one of the greatest of all obsessions. More than one-third of consumers worldwide are found to check their phone within five minutes of waking up. Also, it was researched that 20% of them check their phone more than 50 times a day.

There are 5.11 billion unique mobile users today.

So, you can’t deny the importance of vertical video today. Here 4 vertical video trends you need to know.

  1. Mobile Viewers Hold Their Device Vertically

The vertical videos have become the king of all kinds of videos. Since we hold our phones vertically most of the time, we prefer viewing all mobile contents, including videos exactly in the same manner.

At the beginning of 2018, this video type had risen and finally, the world has been witnessing phenomenal growth of 58% of vertical viewing.

This data is enough to prove that you need a vertical video to grab the attention of your target audience.

  1. Social Networks Love The Vertical Videos

Vertical videos are one of the significant trends for social media platforms today. All the leading channels have been embracing vertical videos because more and more people are using mobile devices to access social media.

So horizontal videos now seem strange and not effective at all.

The Next Web, a website that focused on new technology and start-up companies in Europe published in its blog ‘Digital Trends 2019: Every single stat you need to know about the internet’ that since January 2019 around 3.26 billion people have been using social media on mobile devices.

A growth of 297 million new users every year, with an increase of more than 10%.

The social networks are not only mobile-friendly, but they are optimized for mobile-friendly experiences.

It’s interesting to know that in 2017, Facebook, Instagram Twitter, Snapchat, and YouTube all decided to remove black bars on vertical videos to give users a more pleasant viewing experience.

Every social media has set down its own specific rules. For example, Instagram recommends you to leave roughly around 14% of the top and bottom of the video without text or logos while creating a promotional video.

While according to LinkedIn, you can share vertical videos for organic content only. Market surveys have underlined that 57% of LinkedIn users are on mobile; so, opting for a vertical format for LinkedIn is always the best option indeed.

Facebook has been witnessing 8 billion video views per day. It supports native 2:3 video

Snapchat garners 10 billion vertical-only video views per day

Instagram is proud of 300 million daily active users and vertical video engages indefinitely.

  1. Advertisements In Vertical Videos Convert Better

The new trend has been bringing significant ROI and that’s the reason advertisers have now started to understand that orientation matters a lot when it’s about engaging more and more viewers.

Stats show that when more of the viewing screen is used up, people get less distracted and this captures the viewer’s attention instantly.

Over the next few years, mobile video ad spending will grow steadily. New ad units and formats such as 6-second unskippable ads, rewarded ads and vertical ads will also witness a significant rise.

With people spending more time online soon there will be a sharp decline in TV viewership.

There is a continuous shift towards video streaming services and platforms like YouTube and Netflix. So, it’s not too early to say that YouTube ads will eventually replace TV advertisements.

  1. Vertical Videos Are Very Effective On Storytelling

The three main characteristics of vertical videos.

They are immersive as they fill the entire screen.

They give intimate experience to the viewers by showing close up of people and places

Also, they are immediate as they can easily record and post items

So, don’t you realize its the better way to tell a story that’s sure to keep viewers engaged? The reality is vertical videos can add a new spin to the story. All the stories are popular or newsworthy enough.

Thus to make them engaging and memorable vertical videos are a perfect solution.

Vertical video has a bright future. If you take a tour around, you will see that all social media strategies focus on your audience and they have high expectations. So, you must take the trend and continue to create vertical videos to impress and convert.

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7

How to Optimize Successfully Your Mobile App [Infographic]

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How to Optimize Successfully Your Mobile App [Infographic]
Today it seems like every business provides some sort of mobile application. There is a lot of competition in the app store so you need to optimize successfully your mobile app. Discover the secrets in this infographic…