The world is vertical now. Why? because more and more people are using their mobile devices to surf online. Slowly and steadily, we are proceeding towards the vertical video era.

Vertical video is a taller form of productions than it is wide. Ideally created for portrait mode presentation, instead of landscape format. The video is rotated 90 degrees and is presented at an aspect ratio of 9.16 when you hold your mobile device upright.

According to Deloitte Global Mobile Consumer Trends, every country has at least 90 percent of mobile phone penetration. Today, mobile is one of the most pervasive and indispensable tools that every second person in the world gets benefited from.

Also, many stats show that Smartphone addiction is one of the greatest of all obsessions. More than one-third of consumers worldwide are found to check their phone within five minutes of waking up. Also, it was researched that 20% of them check their phone more than 50 times a day.

There are 5.11 billion unique mobile users today.

So, you can’t deny the importance of vertical video today. Here 4 vertical video trends you need to know.

1. Mobile Viewers Hold Their Device Vertically

The vertical videos have become the king of all kinds of videos. Since we hold our phones vertically most of the time, we prefer viewing all mobile contents, including videos exactly in the same manner.

At the beginning of 2018, this video type had risen and finally, the world has been witnessing phenomenal growth of 58% of vertical viewing.

This data is enough to prove that you need a vertical video to grab the attention of your target audience.

1. Social Networks Love The Vertical Videos

Vertical videos are one of the significant trends for social media platforms today. All the leading channels have been embracing vertical videos because more and more people are using mobile devices to access social media.

So horizontal videos now seem strange and not effective at all.

The Next Web, a website that focused on new technology and start-up companies in Europe published in its blog ‘Digital Trends 2019: Every single stat you need to know about the internet’ that since January 2019 around 3.26 billion people have been using social media on mobile devices.

A growth of 297 million new users every year, with an increase of more than 10%.

The social networks are not only mobile-friendly, but they are optimized for mobile-friendly experiences.

It’s interesting to know that in 2017, Facebook, Instagram Twitter, Snapchat, and YouTube all decided to remove black bars on vertical videos to give users a more pleasant viewing experience.

Every social media has set down its own specific rules. For example, Instagram recommends you to leave roughly around 14% of the top and bottom of the video without text or logos while creating a promotional video.

While according to LinkedIn, you can share vertical videos for organic content only. Market surveys have underlined that 57% of LinkedIn users are on mobile; so, opting for a vertical format for LinkedIn is always the best option indeed.

Facebook has been witnessing 8 billion video views per day. It supports native 2:3 video

Snapchat garners 10 billion vertical-only video views per day

Instagram is proud of 300 million daily active users and vertical video engages indefinitely.

1. Advertisements In Vertical Videos Convert Better

The new trend has been bringing significant ROI and that’s the reason advertisers have now started to understand that orientation matters a lot when it’s about engaging more and more viewers.

Stats show that when more of the viewing screen is used up, people get less distracted and this captures the viewer’s attention instantly.

Over the next few years, mobile video ad spending will grow steadily. New ad units and formats such as 6-second unskippable ads, rewarded ads and vertical ads will also witness a significant rise.

With people spending more time online soon there will be a sharp decline in TV viewership.

There is a continuous shift towards video streaming services and platforms like YouTube and Netflix. So, it’s not too early to say that YouTube ads will eventually replace TV advertisements.

1. Vertical Videos Are Very Effective On Storytelling

The three main characteristics of vertical videos.

They are immersive as they fill the entire screen.

They give intimate experience to the viewers by showing close up of people and places

Also, they are immediate as they can easily record and post items

So, don’t you realize its the better way to tell a story that’s sure to keep viewers engaged? The reality is vertical videos can add a new spin to the story. All the stories are popular or newsworthy enough.

Thus to make them engaging and memorable vertical videos are a perfect solution.

Vertical video has a bright future. If you take a tour around, you will see that all social media strategies focus on your audience and they have high expectations. So, you must take the trend and continue to create vertical videos to impress and convert.

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