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SEO Strategy: 8 Tips on How to Fix Common Mistakes

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SEO Strategy: 8 Tips on How to Fix Common Mistakes
SEO Strategy: 8 Tips on How to Fix Common Mistakes

Many people, mostly beginners, don’t know how SEO works. In most cases, they use outdated techniques and tips that are unuseful for modern digital marketing. These techniques cannot improve your SEO strategies.

SEO Strategy: How to Fix Common Mistakes

If you want to create a successful SEO strategy you need to follow two rules.

a.) You need to know and use recent SEO developments, tips, or trends.

b.) Don’t believe misconceptions.

SEO Strategy: How to Fix Common Mistakes

Here are some tips you need to know about SEO. How to fix common mistakes and improve your SEO strategy.

  1. SEO is a Trick

Some people (Newbies) think that search engine optimization (SEO), it’s some sort of trick. They think that SEO is a sequence of tricks to get your website to rank high on search engines.

White-hat techniques and trusted SEO services are not trying to spam Google’s search algorithms. Instead, they’re figuring out which website content and features are more valuable and useful to users and search engines.

SEO Strategy: How to Fix Common Mistakes

The results are well-intentioned and organic website improvements (not hacks, short-term tricks, or spam).

  1. Rankings

Many people think that rising in the search engine ranks is a sign of SEO success. But this is unuseful if your visitors do not convert into leads and buyers.

It’s not always about the rankings. Other metrics will help you to improve your SEO strategy.

SEO Strategy: How to Fix Common Mistakes

Focus on the factors that deliver organic search and traffic growth. Which pages people engage with, which keywords bring people, etc.

Important Tip. You need to track conversions and use the most efficient keywords.

  1. Google Penalties

Most penalties are a Googles’ answer to serious SEO mistakes. Temporary ranking drops often happen, but they aren’t always severe.

If you follow the best SEO practices and tips, you don’t need to worry about Google penalties.

SEO Strategy: How to Fix Common Mistakes
  1. Links and Keywords

Keywords are very important for your SEO strategy. Also, links are important to search engine ranking factors. But the approach to keyword research and how search engines use them, has changed over the years.

Search algorithms are smart and can read keywords and website context. So keyword research should be part of your SEO strategy.

Content strategy is also important. It should go beyond keywords. A good content strategy focuses on reader engagement or education.

SEO Strategy: How to Fix Common Mistakes
  1. SEO (Complex or Easy?)

Some newbies think that SEO is too complex. SEO indeed has many technical components. But even without coding experience, you can still learn the SEO basics within a few hours.

But you can’t create a successful SEO strategy without experience. You can learn many SEO concepts in a few hours, but you cannot become an SEO expert in a day or a week.

  1. Link Building
SEO Strategy: How to Fix Common Mistakes

Link building is useful if you have a plan. Experts know that it’s all about creating valuable and relevant content that people would want to read. The content should include natural and informative links within the content to boost your search relevance.

If you do link building right, you’ll add value to your website, help your readers, and boost your domain authority.

  1. The Same Process
SEO Strategy: How to Fix Common Mistakes

Many people think that SEO uses the same process repeatedly. Some people think that SEO agencies or SEO experts use a standard procedure and get the same results for all clients.

SEO is an art and a science. Different clients require different methods, strategies, and investments to get successful results.

  1. News and Social Media
SEO Strategy: How to Fix Common Mistakes

Google News and social media are areas where you can improve your content’s visibility. But you need to know how Google responds to a query. Not every query will show social content or news.

Tip. Search what “People Also Ask.” The People Also Ask For is a search feature that involves content directly pulled with the search results. These are queries people use to search.

Content from websites is also pulled into these results. Use this search feature to identify content optimization opportunities to target the audience you want to reach.

SEO Strategy: How to Fix Common Mistakes

Last Tip

You need to create a better search experience for users. Don’t just focus on search engine optimization. Use a search experience optimization.

The key to success is to learn from mistakes. Then use the best SEO tips to create a successful SEO strategy to grow your business.

9 Common SEO Mistakes: How to Fix Them

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9 Common SEO Mistakes: How to Fix Them
one of the most common mistakes many people do when building their website. They completely ignore keyword research

 

1. Ignore Keyword Research

It’s one of the most common mistakes many people do when building their website. They completely ignore keyword research. So, they built a website around keywords that nobody actually searches for or they build a website using the most competitive keywords online. This way it’s very difficult to achieve high rankings on Google and other search engines.

You should use the free Google AdWords Keyword tool and type in a few keywords. Take a look at the results and be sure to pick those keywords who have a good number of searches per month. Also, type your keywords into Google and make sure that you can win the competition and getting your site onto the first page of results.

2. Keyword Spamming

Mentioning your keywords many times on your web page or making big lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page.

Always remember to concentrate on making your content good for your visitors, not just for the search engines. You do want to mention your keywords in specific places such as the TITLE tag, H1 tag, alt text, etc, but don’t overdo it.

3. Optimizing Only the Home Page

The homepage is often the most important page on your website with the most visitors, but that doesn’t mean you should ignore the rest of your website. You have to optimize all the pages of your website. Many people will spend all their time optimizing the home page. But it’s a great mistake.

You have to choose different keywords for each webpage on your website and for each blog post you create. This will enable you to get many times more traffic than you would if you only concentrated on the home page. Even if you choose less popular, less competitive keywords this can have a dramatic impact on your traffic if you have optimized pages on your site.

4. Bad Linking

You have to be very careful about who you link to. Linking to sites that have been penalized by the search engines could have a detrimental effect on your own ranking.

You should be careful about how many links you have on a single page. The Google webmaster guidelines state that you shouldn’t have more than 100 links on a single web page.

5. You Don’t Know Your Competition

Knowing your competition is very effective for your successful SEO strategy. Before you go ahead and optimize a page on your website for a particular keyword phrase you should take a look at the websites that you are competing with.

Enter your keywords into Google without the quotes and take a look at the web pages on the first two pages of results. Most people don’t go past page 2 of the results when they are searching, so you need to be able to compete with the sites on the first two pages.

Are these sites of big companies? Do they have high page ranks? If there are authority sites or popular sites in the results it doesn’t necessarily mean that you cannot compete with them, but you have to understand how much work you need to win them.

6. Poor Navigation Website

Developing a site using a poor navigation structure or using exclusively javascript menus could result in your website not getting fully indexed by the search engines.

Search engines can’t read javascript, so you need a text-based menu. Be careful and ensure that the search engines and visitors to your website can quickly and easily navigate to all the pages on your site.

An easy way to do this is to generate an XML or HTML sitemap. There are many free sitemap generators available on the internet.

7. Backlinks and Off-Site Optimization

One of the things you can not ignore is the off-site optimization and backlinks of your website. This means getting lots of backlinks from related, good quality websites and using your keywords and variations of your keywords in the anchor text.

Building backlinks is the best way to increase your search engine rankings and improve your SEO.

8. Slow Load Pages

It’s a big mistake if you have slow load pages on your website. We live now in the fast online world and if you have not fast load pages you will lose traffic, clients, and money. Also, you will lose high rankings and the first page on Google.

9. Mobile-Friendly Website

The same goes for not mobile-friendly websites. You can not create an effective SEO strategy without a mobile-friendly website.

Now you know the common SEO mistakes and how to fix them. It’s up to you to take action and create a very effective SEO strategy to achieve high rankings and the first page on Google.