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YouTube: How to Grow Your Channel and Generate More Sales

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YouTube: How to Grow Your Channel and Generate More Sales

Youtube is very powerful and popular. It enables businesses to deliver their message in an engaging format to broad audiences. Here are some effective ways to grow your YouTube channel and generate more sales.

  1. Publish Quality Content

Let’s be honest, building a successful YouTube channel is hard work. That’s because videos take a lot of time to shoot and edit, and the entire production process can take weeks on end.

So if you’re not ready to dedicate hours of work to create and publish quality YouTube content on a regular basis, you might want to consider switching to different, less demanding social media channels.

  1. Create Effective Thumbnails

If you want to grow your YouTube channel you need to make sure that your content stands out on the platform. You need to create visually appealing thumbnails that make your videos pop.

Here are some tips you need to know.

Use vivid, contrasting colors
Use a compelling background photo
Add big, bold text
Use the right dimensions: 1280x720px (16:9 ratio)

If you want to quickly create a YouTube video thumbnail, you can use Canva (Free)

  1. Optimize Your Video Titles

It’s very important to optimize your video titles for search by using relevant, popular keywords.

To ensure your content can be easily found, use keyword research tools and pinpoint phrases you can use in your video title. Remember to aim for keywords with high search volume and low competition.

Then, combine the keyword of your choice with emotion words to spice up your video title.

  1. Include a Powerful Call-to-action

It’s super important that you include compelling call-to-action in your videos.

CTAs are a great way to get users to take the desired action and can help you effectively grow your YouTube channel. (Traffic and Sales)

  1. Keep Your Videos Short and Sweet

Today’s social media users are very busy. It’s essential that you keep this trend in mind, and make your videos short and sweet to improve viewability.

How long should your video content be?

According to HubSpot, videos that are around 2 minutes long achieve the highest engagement. This number corresponds with the findings by Wistia that revealed that the completion rate for videos 1-2 minutes long is 75% – 15% more than for videos 4-5 minutes long.

Stick to the 2-minute limit when creating your YouTube videos. This way, you’ll be able to improve the number of video views and subscribers.

  1. Publish Your YouTube Videos on Other Channels

If you want to grow your YouTube channel subscribers and views, you need to regularly cross-promote your videos.

First of all, take a look at the video specifications of each social media platform to ensure you can convert your YouTube video to the right format. For example, on Facebook, your videos can be up to 120 minutes long, but on Instagram, the maximum video length is just 1 minute.

That’s why you need to make sure that your YouTube videos are optimized for different channels.

Aside from publishing your YouTube videos across other social networks, we recommend including your videos in your blog posts and email newsletters to drive even more users to your channel.

It’s essential for businesses and marketers to establish a solid presence on YouTube. You will become an expert, a trustworthy source, and also, you will grow your brand and income.

YouTube Guide: How to Grow Your Channel With a Video Series

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By creating a topical video series that provide solutions, on your youtube channel, you will become a valuable resource for your target audience.

Also, you will attract new viewers, interested people, and establishing yourself as an authority in your niche.

Research and Identify Topics for Your Video Series

Check Google Analytics for your blog or website. Make a list of topics related to your most popular posts and use it to come up with a list of video topics.

You can also ask your audience. Use an email survey to find out what they’re interested in. By asking for their input, you’re including them in your planning process and at the same time learning about what they’re struggling with. You can provide the solutions they’re seeking in your video series.

One technique that can help is to plan a month’s worth of YouTube content at a time. That way you’ll never be without a great video topic idea!

Create a List of Keywords and Phrases

After you develop a list of potential video topics, the next step is to find the searchability of these topics. Perform keyword research to help ensure your video topics align with what viewers are searching for on YouTube.

Tools like TubeBuddy or VidIQ can help.

After you identify keywords, work them into the video’s title, description, and tags. You need to tell YouTube what your videos are about so it knows where they fit on the platform.

Providing detailed information improves the chances that the right viewers will find your videos in search results or in the Recommended Videos sidebar.

When you publish your video, include the search phrase you want to rank for in YouTube’s search results in the Title field. In the description, fill in as many details as possible about the video.

You can also add links to related videos, a corresponding post on your blog or website, or even affiliate links in the description. In the Tags box, include the title of your video and any related search terms that apply to your video.

Create a Series of YouTube Videos Related to a Single Topic

Start by creating a series of five or seven videos. When planning the series, choose topics that are directly related to one another. This way, when viewers find one of your videos, it will be easy to encourage them to watch another video in the series.

From a tactical standpoint, a video series works well on YouTube because you can link to the “next” and “previous” videos in your series through the video’s end screen, YouTube cards, and links in the video description.

Get to The Point in the First 60 Seconds

YouTube cares deeply about the Watch Time and Viewer Retention metrics, so it’s important for you to understand this data. The most effective way to take watchability into consideration is to get to the point as quickly as possible in each video.

If you create a how-to video, for instance, start showing the steps or process in the first 60 seconds. When people are searching for a solution, they’re hoping to find that solution as quickly as possible, so a short introduction explaining what you’ll be teaching in the video will help provide it.

YouTube Guide: How to Grow Your Channel With a Video Series
YouTube Guide: How to Grow Your Channel With a Video Series

Ask them to Subscribe

The easiest way to invite a viewer to take action and subscribe to your YouTube channel is simply to ask them to subscribe! At the end of the video, you can say something like, “If you enjoyed this video and want to hear from me again, be sure to hit that Subscribe button before you go.”

Another tactic is to include a link to your channel in a pinned comment. Anytime you prompt the viewer with a call to action like “Subscribe for more videos,” followed by a link to your channel, you’re increasing the chances that they’ll follow through.

Drive The YouTube Viewers Into Your Sales Funnel

Remember that YouTube channel growth doesn’t necessarily equate to business growth, and growth in a number of subscribers doesn’t directly earn you more revenue. However, because YouTube is such a powerful search engine, attracting viewers can help you generate leads.

In addition to the call to action to subscribe to your YouTube channel, you can encourage viewers to take another step with you, such as:

Download a free guide or a free e-book (your lead magnet).
Opt into a free webinar
Join your Facebook group, Twitter, Pinterest, etc.

It’s very common to provide a lead magnet along with a YouTube video for list-building purposes.

As you generate leads for your email list, use a follow-up email series to help new subscribers get to know you and learn about your products or services. If you have a sales funnel, YouTube is a powerful way to attract leads that convert to customers.

By creating a video series that provides the knowledge they’re seeking or the solutions they need, you’ll become an expert and you will attract the right audience to grow your YouTube channel and your business.

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