More than 500 hours of video content is uploaded every minute to YouTube. Two billion users log in every month. YouTube has the greatest reach of any video platform available, giving access to music, shows, personal vlogs, brand channels, and many more.

A report shows that 50% of people under the age of 32 years old will not be subscribed to paid television services (cable) by 2025 but will opt for streaming services that include YouTube.

YouTube is available in 92 countries and 80 languages, and keep growing.

Here are the tips you need to know about how to grow your business with a YouTube channel.

A YouTube channel is a separate entity of its own.

A YouTube channel can be used to build brand loyalty and community (subscribers).

But for that to work, you need to work on your YouTube channel consistently.

1. Customize your YouTube channel and Grow Your Brand

This is the first important step. You need to set up a channel that will look professional and reflect your brand values.

You need to find your unique value proposition and stick to it.

Also, what you have to offer is another necessity if you want to reach your audience.

Even well-established channels have made the mistake of branching out too far, creating side content that may be related to the central purpose of the channel as a way to upload more frequently without putting in the same level of work as their primary videos.

But that takes focus away from the branding and can often hurt more than help.

Identify your niche content gaps and create effective videos to cover that gap.

1. Create Many Sources of Traffic

There’s one common mistake that online businesses make over and over again: They tend to rely on a single source of traffic too much. Usually, it’s Google.

Developing alternative sources of traffic, brand awareness and leads is the key to your online marketing success.

YouTube provides for lots of opportunities like that allowing you to connect to influencers and attract customers’ attention without relying on Google ads or social media ads.

YouTube is not just a video hosting platform. It’s also a search engine and a content discovery platform. To build your YouTube presence and find yourself discovered through the powerful channel, you need to set up the plan and stick to it.

1. Create New Videos – Content Marketing

Developing a YouTube presence is no different from building a blog: You need solid content continuously.

The easiest way to keep yourself organized is to develop a solid content marketing plan, such as an editorial calendar for a few months ahead.

YouTube audiences love consistency. I’ve seen many popular channels outlining their content schedule right in the channel trailer promising to publish new videos on a specific day (or days) of the week.

1. Use Live Streaming

Live streaming is a huge marketing opportunity on YouTube. No wonder the platform is developing new tools for live streamers to get more out of their broadcasts. This includes YouTube premieres, allowing video publishers to announce their upcoming live event and start building the audience before going live.

With YouTube premieres, you can schedule your live stream in advance to promote your link in your newsletter and social media channels for your audience to receive notifications when you go live.

1. Promote Your Videos On Social Media

This is a very effective tip. With social media promotion, you can reach your target audience pretty fast. Also, you can attract more interested people to your YouTube channel.

1. Create and Test Different Types of Videos

Get all your possible assets together and turn everything you can into videos.

Turn your current product demos into short “highlights” addressing specific queries.

Create screencasts to showcase steps and answer easy questions (e.g.,” how to login”).

Email your customers and invite them to make “unboxing” videos or “customer success” videos in exchange for freebies.

Turn your PowerPoint presentations into slideshows.

Create videos from articles.

Ask your subscribers what type of video they like.

Make your research to discover more tips and trends about YouTube. Don’t forget that the online world and technology are changing pretty fast. Educate yourself and keep working every day.

— An investment in knowledge pays the best interest- Benjamin Franklin

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“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7