Category Archives: marketing
How To Create An Effective Email Marketing Strategy
One of the most important aspects of your online business is to having an effective email marketing strategy.
Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is absolutely vital to your business reaching its full profit potential.
Email is one of the most basic things computer users use on a regular basis. This means even if they don’t do much else, they at least know how to check their email. To be sure, there are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.
So, the question then becomes what makes a successful email marketing strategy. In short, it’s getting people to agree to receive messages from you on a regular basis. The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their in-box.
At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.
However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it’s safe to say that the vast majority of them won’t buy anything at all when they visit your page. That’s just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time? Of course not! And that’s the other way an email marketing strategy can improve the bottom line of your business.
Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send out a mailing to them.
Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.
If you want to improve your email marketing strategy, then put your customers first. Think about them as real people, with real problems and real wants and needs. How successful you are will be directly related to how well you understand and connect with them. Remember, customers are the lifeblood of your business, so always value them and treat them with the respect they deserve.
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The Concept Of Affiliate Marketing
If you’ve been looking for a great home business to start with little or no money, you might want to consider affiliate marketing.
Affiliate marketing explained. The concept of affiliate marketing is very simple, you sign up to become an affiliate for a product or service. It can be a physical product that has to be shipped, or it can be a digital product that can be downloaded instantly. When you make a sale, you get a commission.
Many business offer affiliate programs and most of them will even give you your own affiliate website. This is a replicated website which means that all affiliate websites will look exactly the same. The only difference is in the URL people will use to get to your page. That URL will include a code that is specific to you so that when someone makes a purchase from your site, you receive the commission.
This is a great business because once you learn how to do it, you can make virtually unlimited amounts of money and much of your work can be done on autopilot.
One word of caution, while it’s completely true that you can make a ton of money with little effort that will only happen after you’ve spent the time to build your site and get a steady stream of traffic. So at first, you’ll have to work very hard. Then once your site is established it won’t take much effort at all to keep it going.
Don’t ever let someone convince you that you’ll be making six figures in a few months especially if you’ve never done this before. Affiliate marketing isn’t a hard business to learn, but you’ll still need to take the time to learn it.
The biggest challenge is getting a steady stream of hungry customers to your website. There are many methods you can use to get customers, many of them are completely free and easy to learn, while others can be quite expensive and have a pretty steep learning curve.
Article marketing is a great free way of generating a lot of traffic. This method simply involves you writing, or hiring someone to write for you, articles that will provide valuable information on your product or service. I don’t mean something that is one long sales pitch, I mean something that contains truly helpful information.
When you submit your article to an article directory it will be published and when someone does a search using the keywords you used for your article, they will read your article, click on your website link at the bottom of the article and visit your site.
Another way of generating traffic is with Pay Per Click or PPC. While equally effective as article marketing this method has a steep learning curve and since it’s not free you’ll be spending a lot of money while you’re learning. With PPC you submit ads to a search engine and target a keyword specific to your website. When someone clicks on your ad you have to pay.
The amount you’ll pay will vary on the popularity of the keywords you’ve chosen as well as a quality score and other variables. If it sounds a little complicated that’s because it is. I wouldn’t recommend anyone try PPC until they have the money to take a course and learn how to do it properly. Otherwise you’ll spend yourself right out of business.
It really is a great way to make a lot of money, but never forget that it’s a real business and will take a little time and effort to get off the ground. Treat it like a business and you’ll be reaping the rewards for the rest of your life!
Getting qualified visitors to your website is part one. Part two is to turn as many visitors into customers as you can. One great way to do that is to have an email list that they can sign up to. Offer them something of value such as a free report if they sign up to your list.
Then your autoresponder service send out emails over whatever period of time you choose. You just write the emails, pre- load them into the autoresponder, determine how often they should go out and anyone who signs up to your list will receive the emails one at a time starting with number one and going all the way through the series, will help you build a relationship and trust with the people on your list.
Just make sure that when you send your emails you don’t just send one sales pitch after another. If you do that people will un-subscribe from your list. Instead, offer them valuable tips and add a P.S. explaining the benefits of your product or service.
Affiliate marketing is a fantastic career. To get started use the information in this affiliate marketing concept and continue to expand your knowledge.