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marketing

The Online Business And ECommerce Solutions

 

The business owner will have an online marketing plan of what it takes to have a successful online business. There are a few extra tips that I would like to state that will encourage a business to start making money online, whether it be using ecommerce software or finding a web development company.

Starting and managing an internet business is very similar to managing any other business. Solid, good business practices such as customer service, good appropriate advertising, supplying products and services at a good price and forming long-lasting business relationships, are relevant to an internet business as they are to an offline business.
You need to search and find the best ecommerce solutions for your online business.

Some differences that relate to an online business are:

Low Start-Up Costs – When setting up a business online it does not need to cost the owner a great deal. Ecommerce software can be utilised to build and create a solution to sell online for little cost. If the owner decides to go with a web development company then prices can be much more for a bespoke web solution. However the internet is not a place where money and sales are easy to get, it requires planning, creativity, money and significant hard work to get the ecommerce solution working to a successful standard.

Marketing Opportunities – Having an online marketing strategy to promote the business is now an essential requirement. The possibilities for marketing on the internet are huge; these could include social networks, online partnerships or digital releases. The options are far greater online and cost-effective, than offline techniques. A business owner should know there target audience and that is where online marketing can be beneficial as ecommerce software solutions can now pinpoint your area and target particular groups.

Global Audience – A business owner may want to keep their service local but they must realise that the internet is a global tool to drive an international audience to your brand. Your website visitors are likely to come from all over the world so consideration must be taken to have your website readable in different languages, if financially viable. A good ecommerce software package may have this feature available.

I hope these guides help business owners with making that first step into online business. The opportunities online are increasing all the time so all businesses serious about making a successful impact online must use these guides to create their best online solution.

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marketing

The Advantages Of SMS And Mobile Marketing

 

 

 

 

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing and also has more advantages. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

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marketing

3 Tips To Boost Your Affiliate Profits Overnight

 

 

The ideal world of affiliate marketing does not require having your website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate profits overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

Photo by 401(K) 2013
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marketing

Why You Need SEO For Your Internet Marketing

 

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Photo by Jonathan Rolande