Learn the 4 Easiest ways to make money online in 2018. How to make money online. The easiest ways to get started and build an online business even if you are a beginner….
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How to Use Your Blog as An Effective Marketing Tool
Is there really a compelling reason to start a blog when you could be spending your time working on your website? Is a blog really as effective a marketing tool as a traditional website? It all depends.
Whether or not you should start your own blog depends largely on the use to which you blog will be put. Many bloggers are blogging for strictly social reasons; other use their blogs for productive purpose; and some bloggers manage to combine socializing and being productive in a single blog.
If your intention in starting a blog is to socialize, you will be most successful when your blog posts are on social media sites like facebook, twitter, pinterest, etc. You gain followers and you will be able to make money online easily.
If you want a productive blog, on the other hand, asking yourself why you should start your own blog takes on added importance, because anyone maintaining a productive blog will have to make a commitment of time if he or she expects the blog to succeed.
If you are considering a productive blog, you would do well to steer clear of the social networking arena and set yourself up on one of the blog hosting sites like WordPress or Blogger. When you have your blog up and running, youll no longer need to ask yourself Why start your own blog when you have an existing website?
One time consuming aspect of maintaining a blog is that of monitoring the comments posted by your blogs readers. While those fresh contents can keep your blog in the of search engines radar, you could end up with some less than desirable blog posts and even get caught in the middle of battles between your viewers.
Blog comments are also often abused by spammers who simply want to plug their own websites, blogs, or pet causes. And if you have to spend a great amount of time refereeing warring readers, youll have that much less time to attend to the marketing aspects of your blog.
If you think you can manage it, create a blog which allows you to interact socially with your readers at the same time you are using it to increase your productivity. Why?
If you want to run with the big dogs in your industry, you will have to find some way of communicating to them that you are ready to do so. Being available to answer their questions on your blog is one way.
If you have a firmly held, defensible, but generally discounted belief regarding your products, leave a few challenging comments on related blogs, with links to you blog so that those who are interested can drop by to argue your point. When they arrive at your blog, lure them to your sales page.
Why start a blog when you already have a website? To socialize, to become more productive, or to become more productive by socializing. Blogs simply function in ways that websites were never meant to!
Don’t forget!! The search engines like google loves the blogs and it’s easier for you to make money online with your blog!!
How to Market Successfuly Your Website
Do you want to know what it takes to successfully market your website and generate repeat sales?
It’s simple really.
You must position yourself as a perceived expert. It doesn’t matter what product or service you are selling, this same premise will hold true.
What is a perceived expert?
Good question.
Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New websites are sprouting up like blades of grass and competition is intensely fierce.
The bottom line is this: why should a customer buy from YOU?
A small but growing number of small business owners have discovered the answer to this question. How are they accomplishing this? By positioning themselves as an expert in their industry and using their website to communicate that fact to potential customers.
How can you become an expert too?
Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.
Here are some examples:
If you operate a job search or career database, offer a wealth of guides and tips such as “20 ways to improve your resume,” “what to wear at a job interview,” or “how do I know if a job is right for me.”
If you are selling health related items (ie: vitamins, pills or creams), don’t simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read.
You get the picture.
How can this help your website prosper?
People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon.
You are helping them make a more informed decision as to what to purchase while at YOUR website. In essence, your website becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions. You have the opportunity to give them the answer and the solution they need!
You give the knowledge they need by becoming a perceived expert in your industry, also they trust you and this way increasing your sales. It’s a win-win situation!
If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!
How To Avoid Mistakes As a Newbie in Internet Marketing
Over-spending, this is possibly the easiest and most damaging trap to fall into when starting out on your Internet Marketing venture. Not having a clear idea of your budget.
This is not only the Amount of Money that you want to spend (or have available to spend), but just as importantly your Time allocation and the How and When you are going to spend it.
It is after all pointless to spend a hundred dollars on a product or service if you realistically are only going to see returns from the investment in a year – be it increased visibility or actual sales. What you want to do is work out where to do your spend to get ‘the most bang for your buck’ – equally for money and time.
One of the great things about marketing on the net is that there are still ways to promote and start earning income that will cost either very little or are for free. So, the idea is to get the business to Pay for itself as soon as possible – via sales, commissions, whatever.
One part of the problem in going in and denting your credit card is that at the end of the day, you have to fund that spend – you have to first recover the initial outlay Before you can say that you are in profit. Another part is that if you have spent this months grocery money on your start-up, the pressure to perform and get results makes this venture no longer a pleasurable journey, but becomes a slog and very stressful for all.
This leads on to the allocation of time.
Your body and mind function best if they have diversion, so it is vitally important to balance the time you spend setting up your Internet Marketing business with family time or time with friends or even ‘me’ time – you know, when you go to a movie or out to the wild places to recharge your spirit. This is critical to your success and well-being.
As with any business venture, the driving motivation should be to get cash positive as soon as possible. After all, that is why we are doing this – to make money! So the main thing is to ‘box smart’ – know what you want and where to spend to get it.
This sounds a bit trite, I share with you techniques that will enable you to operate on a realistic budget – a budget of MONEY and TIME – and this will go a long way in shaping your success on the internet – but more importantly, will get you into the ‘cash-positive’ scenario easier and most times sooner.
Another of the mistakes of starting out on the Internet Marketing arena (whether it is to promote ‘brain tools’ like books etc, or if you are selling sun-beds for hamsters), is that we all tend to take on too much and become overwhelmed with information and advertising as well as a multitude of marketers wanting you to join/buy/use/sign-up.
This can create havoc in your life – all these decisions – “Should I?” “Shouldn’t I?” “But if I did then I could….”
Taking on too much can be the downfall of your business right at the outset.
Make no mistake; there is a lot of work to be done and knowledge to acquire – THERE IS NO SUCH THING AS A FREE LUNCH! The secret is being able to sift through all of the ‘stuff’ and then making a good decision based on your understanding.
What most of us do though is try to ‘do-it-all’ and do it quickly – this is so typical of how our lives are run. My best advice is to identify someone who has done it and is prepared to show you how you can do it. I mean an actual marketer who is making money on the internet.
Yes, I know, “How do you identify such a person?” especially as I said earlier, there is so much garbage out there. Unfortunately, that is going to be up to you – advice and recommendation I can offer, but in the long run, it is up to you to see where you feel comfortable and with what vehicle you feel you can earn money.
If I can leave you with one thought for today:
Have a clear goal of what you want to achieve (financial freedom, family time, giving to others, whatever) and try to build a plan on how to get there – like a road map. This is not as simple as it sounds, but once you build the discipline to plan your future, the rest really does start to just drop into place.