Category Archives: design

Email Marketing Trends: How to Create an Effective Strategy

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The theory of email marketing is simple and easy. Create an email and send it out, cheaply and quickly, and watch the leads and the money roll in. But in practice
, it’s pretty difficult.

Here are the email marketing trends you need to know. How to create an effective email marketing strategy.

1. Active – Clean list

Readers know how to use the “junk” button and they’re not afraid to use it. List hygiene is critical, but marketers are paying close attention to
acquisition programs (catching addresses) and subscriber retention programs (keeping addresses) to keep their lists active and viable.

2. Attractive Subject Line

Marketers are trying hard to create attractive subject lines. Limit your subject line to 50 characters (the default setting in most email clients). Test
sample subject lines to see what performs best.

And never forget to convey a clear value proposition that gives your reader a good reason to open your message.

 

Email Marketing Trends: How to Create an Effective Strategy
Email Marketing Trends: How to Create an Effective Strategy

3. Simple Design

Remember that images are turned off on most default settings, so your beautiful image won’t mean a thing if readers never see it. Simple is almost always
more deliverable and pulls better results.

At the very least, design the email header to deliver your core message independently of the image, using text or alt tags to “sell” your offer right in
the preview pane.

4. Test HTML and Text

Test your HTML emails for rendering in the most popular email clients, including Outlook, Gmail and Yahoo. Lyris warns that some ISPs are filtering mail
into the spam folder if the HTML is not coded properly.

Consider formatting your emails in multi-part mime (MME), which sends the email in both text and HTML. Upon delivery, the email smoothly renders itself
according to the settings of the email client.

5. Use Automation

Send targeted messages at precisely the right times. When someone opts into your list, send them a series of welcome emails with specific, relevant
information. When someone buys a product, send them an email with suggestions for other products they might like. Use automation to send your emails.

6. Integration

Emails must carry on a conversation with your audience in seamless conjunction with newsletters, direct mail, social media marketing and especially
websites.

For example, don’t send email traffic to your generic home page. Instead, send them to a landing page that picks up where your email left off – whether it
fulfills your offer or provides deeper information into your product or services.

4 Email Marketing Tips

Email marketing is not dead but it’s not so effective as it was. How do you make your strategy even more effective? Follow the major trends and tips.

User Options

You will certainly benefit from giving your customers more options when they sign up for getting emails from you. You can ask them how frequently they
would like to receive messages from your business and what types of messages they prefer such as newsletter articles, promotional offers, and exclusive
discount deals.

By giving your clients more options for customizing their experience, you will have higher chances of getting your emails opened, read and acted upon.

Personalization

One of the effective tips of email marketing is the building of a loyal customer base. You can achieve this by sending more personalized messages to
customers. This is actually simple to achieve.

About 25% of people are more likely to open an email if they see their name in the title. You should definitely request the birth dates of your clients and
send personalized greetings, cards, exclusive offers, and gift vouchers.

Informative and Interactive Content – Give Solutions

You should focus on offering not only products but solutions to your customers. Users are more likely to get engaged in reading emails which provide
information and tips which are valuable to them.

At the end of the article, you can present your product and place a strong call to action. By offering informative content, you will certainly keep more
customers around.

You will definitely get customers more engaged if you run questionnaires and polls regularly. In general, these are extremely valuable tools for generating
top-quality statistical information which will help you to make your marketing strategy even more efficient.

You should definitely use images and videos as well. They should not only attract the attention of customers but be informative and interesting. You can
readily provide video tips on the use of your products, for instance. Just make sure that all image and video content is of high quality.

Mobile Functionality

It is a must for you to use a responsive design when creating your messages. Users should be able to open and read emails and to take action using their
smartphones and tablets. If you do not have mobile functionality, you may lose many of your customers.

The Best Digital Marketing Trends for Your Business [Infographic]

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The Best Digital Marketing Trends for Your Business [Infographic]
The best digital marketing trends and tactics for your business in this infographic. How to create a very effective digital marketing strategy to grow your business…

Business Marketing Trends You Need to know

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Business Marketing Trends You Need to know
Business Marketing Trends You Need to know

Marketing is changing because the internet and technologies are changing. Here are some business marketing trends you need to know.

1. Email Marketing

Email marketing is still a vital communications channel to engage with customers and is an important strategy for every business. But it’s not so powerful as it was.

If you use this marketing tool in the right way, then you can attract valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on.

The secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.

Increase your email marketing results with these simple tips

Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.

Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human. The AI technology is not only a trend it’s the future of marketing!

2. Video Advertising

People don’t have enough time to read a long, bored, content posted on the small screen of a Smartphone. People love to watch videos online. Because they can watch videos anytime and anywhere.

You can use video content and video ads to attract new customers and increase conversion rates.

To keep unlock fresh insights, businesses need to focus on video marketing and you can share videos on YouTube, Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.

3. Guest Blogging

Guest blogging is a process of creating educational content and make public it on other valid blogs that accept guest posts. It helps your site to get a much better ranking in search engines and increase your SEO ranking in a commercial way.

Here are the benefits of guest blogging.

• Increase your traffic and attract a new target audience.
• You can influence other people, whether it’s with regards to their business.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your business

4. Social Media Marketing

Every business needs customers. Without qualified customers, it would be hard for a business to stay alive in the long run. When you use social media marketing for your business you can easily reach your target audience worldwide.

Also, it gives you the power to learn more about your customers, their interests and build long-lasting relationships.

5. Live Streaming Video

A live streaming video is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for most people and marketers around the world to engage their audience and grow their business.

The live streaming video changing the way that small businesses market themselves on social media to connect with their followers and attract new customers and interested people.

6. Influencers Marketing

Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.

Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand, products, or services.

If you need to promote your products or services to a large audience, influencer marketing maybe it’s the best option for your business.

7. Local Marketing

Local marketing has a highly targeted effect and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your business’s presence in your local niche marketing and acquire their attention.

You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customer’s experience and reviews in your hometown as well.

Is Email Marketing Still Relevant? Truth and Lies

The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?

The answer is yes, email marketing is still one of the most effective tools to increase sales, but it’s not so effective as it was. The people get bored with the long, many times the same, sales letters. They don’t believe the emails even if they trust you!

People need and want high-quality information, value, and help. They don’t like the sales letters and the lies!

What You Need To Know About Email Marketing.

Privacy

Personal privacy is a major concern today when it comes to email marketing. So is the way you use the data you collect. Read over your current privacy policy and terms of service for your website to ensure you are up to date.

Mobile-Friendly Emails

Your email should be readable on any device that your subscriber decides to read it on. You can check out how your emails and website look on free tools such as mobiletest.me to view your content on a range of simulated screens.

Email Rendering

There’s a similar problem with the way emails appear in different email services. Check the overall look of your emails at Yahoo! mail, Gmail, Hotmail etc to be sure it doesn’t look wrong.

Coding Issues

Some marketers prefer HTML coded emails, while others opt for plain text. Any HTML coding mistakes could ruin the look and feel of the email, or even prevent some or all of it from being seen. Check your code at a site like Dirty Markup and clean any errors.

Check and Test

Be sure to carefully check any email before you send it. Look for typing errors and ensure that the link clicks through to the correct page. Make sure that things like the date and time of an event are correct.

People are very busy and don’t have time for you to send two or three emails on the same subject, trying to correct basic errors you should have found in the first place.

Send High-Quality Information, Not Just Sales Info

Be certain all your emails are relevant and interesting to your target audience. Do more than just try to sell and promote. They will continue being on your list, look forward to your emails and open them.

Make It Easy For People To Unsubscribe

If your subscriber makes a decision that they don’t want to get any more emails from you, make it possible for them to easily unsubscribe. If you make it difficult, they will start to begrudge your emails and will certainly never buy from you.

They may also report you as spam, which will cause you complications in the future.

Successful Affiliate Marketing Tips for Beginners: The Knowledge is Power

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Many affiliate marketing beginners don’t have the knowledge on how to promote their affiliate products or services. There are some tips to make things simpler and save time, effort, and money. You need to have knowledge of how to create a successful affiliate marketing business.

Here are the tips you need to know about successful affiliate marketing.

1. You need to create a social media marketing plan. An important tip is to know your target audience, know how do they use social media and the message you want to send to your target audience.

2. Content is what hooks your audiences, offer catchy, high-quality and valuable information that your target customers will find fascinating. Don’t forget content is king!

Also, search engines love fresh and quality content. You can achieve higher rankings pretty fast on Google.

3. Create your own effective brand image (logo design). Never use different images to avoid your readers from getting confused on the image you wanted to create in them and the picture they will have in their mind.

Effective web design is very important for your website and your business marketing.

4. Create a blog which allows you to distribute a large range of information to your readers. It is one of the fastest ways to promote and advertise your brand or products.

5. Provide links from outside sources, with this you can gain trust and reliability of your social media. Also, provide inbound links to promote your old but useful content.

6. Use Google Analytics to discover the changes you need to do in your affiliate marketing strategy. You will learn what works and what don’t. The analytics will give valuable information about your business.

7. Use social media marketing. It’s very effective for your affiliate business. A known example is Facebook, which is very popular. So remember to keep your tone light and friendly.

Another is Twitter, which allows you to broadcast updates. Keep in mind to interact as much as possible. Retweet if the reader said something nice and answer questions concerned.

Use different social media sites like YouTube, Google+, Pinterest, LinkedIn, etc, and see how fast this can promote your business.

 

Successful Affiliate Marketing Tips for Beginners: The Knowledge is Power
Successful Affiliate Marketing Tips for Beginners: The Knowledge is Power

How to Use Social Media Effectively in Your Affiliate Marketing

Affiliate marketing is a fabulous way to make money online. There are many people worldwide who are able to work from home and support themselves and their families using their computer.

Many have created successful online businesses and promote products or services that not only sell but also offer very generous commissions. Today, many successful marketers know that social media has increased their business sales and revenue.

You need to know that social media has taken the world of affiliate marketing by storm. These sites have enabled their messages, videos, images and photos to go viral instantly.

How can this viral effect be leveraged into an affiliate marketing business? You need to create entertainment, educational or emotional videos.

If you saw a video that really touched you emotionally. Maybe it was a video of people helping each other or reaching their goals. When you watch this video you can’t help but smile and feel good.

Would you send it then? Of course, you would! Your friends would probably send it as well. Now if you could create a video that is entertaining and emotional then your video could very easily become a viral sensation too.

And if you could attach your link at the end of the video, do you think it would send traffic to your website? It absolutely would.

YouTube is just one of the many social media sites that successful affiliate marketers have discovered. There are also major sites like Twitter, Facebook, and Pinterest that offer similar opportunities to send out messages that have the potential to go viral.

It might sound easy but it takes some careful planning. Just be very careful you do not spam these sites. Use them as they were intended to be used or you will be shut down.

If you are able to create fun, educational and entertaining messages to post, then these social sites will help your business to thrive. Spamming them will only turn people off, and may even get you banned.

If you are an affiliate marketer not yet using these fabulous social media sites, then it is time you get started. They will definitely help you drive traffic and increase your sales pretty fast.