Tag Archives: sales
Mini-Sites: The Effective Targeted Sales Generators
If you’re looking for a highly effective method of
increasing your Internet sales, then mini-sites may be
your answer. Mini-sites are one of the most effective
marketing tools online. Not only are they effective, but
they’re also very inexpensive and easy to create.
The concept is simple. Create a one or two page website
that completely focuses on one specific topic. Everything
within this page should have one purpose — getting your
visitors to take action.
This page should be neatly designed in standard HTML with
no Flash or fancy plug-ins and very few graphics. There
should be no banners or outside links of any kind —
nothing that will distract your visitors’ attention.
The sole purpose of a mini-site is to attract highly
targeted traffic. The more targeted the better. For
example, if you have a website that sells a number of
products, a good mini-site will focus on one specific
product instead of all of the products. You can create
a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that
one specific product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting.
Remember … the tighter the targeting the better.
* Title: Your “Title” should contain your most important
keywords. You’ve probably heard that before, but I’ve
found a slightly different method for optimizing the
title. Since mini-sites focus on just one product, place
the “most” important “keyword phrase” first. Not just
your most important phrase, but the keyword phrase that
you think people will use when they do a search. Instead
of capitalizing the first letter, type it in lowercase,
as most people type in all lowercase letters when
searching. This will assist you in ranking higher in the
Search Engines for your targeted audience.
* Description: Your description should focus on one
specific product and not generalize. Make sure you
include your most important keywords towards the
beginning of your description. In addition, make sure
your description describes your site in detail. You want
your potential visitors to know exactly what you’re
offering. Your description should be less than 200
characters.
* Keywords: Concentrate on just a few keyword phrases.
* Heading tags: Search Engines pay close attention to
the text displayed within the “Heading” tags. Place your
most important keyword phrase within a “Heading” tag.
* Graphic Alt tags: Place a readable keyword phrase
within your graphic “Alt” tags.
* Text: All of your text should focus on your product.
There should be no filler text whatsoever. It should
have one specific purpose — getting your visitor to
take action. Make sure you include your keyword phrases
throughout your text.
If you’d like to set up your mini-site using tables,
try to place your “Heading” text above your “Table”
code. If this isn’t possible, make sure you include
your keyword phrases within your top left “Table cell”
to assist you in ranking higher in the Search Engines.
Mini-sites are not limited to just your products.
They can also be used with any affiliate programs you
may be promoting. You can include extra incentives
such as a free bonus for purchasing the product or
even your personal recommendation. This is a great
way to pre-sell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name,
these sites can be hosted on a free server and still
rank high in the Search Engines. Keep in mind, free
sites do not build trust and credibility. No matter
which option you choose, make sure you place your most
important keyword phrase (the keyword phrase that you
think people will use when searching) within your web
address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and
have a good conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted
traffic.
For additional options, visit:
http://www.PayPerClickSearchEngines.com They provide
information and reviews on a number of pay-per-click
Search Engines.
The key to using this technique effectively is to bid
on “very” targeted keywords. This will weed out the
casual visitors and only attract your target audience.
There’s no sense in paying for visitors who really
weren’t interested to begin with.
In addition to bidding on keywords, you can also
advertise in targeted ezines and even purchase some
targeted banner advertising. Be creative and take the
time to test all of your promotions prior to spending
a lot of money.
If you really want to increase your sales, create some
mini-sites. They are one of the cheapest and easiest
to create profit generators online.
6 Tips on How to Write Effective Sales Letters
When writing a sales letter, its important to place special focus on creating an impressive and attention-grabbing start with your opening sentence or paragraph. If you dont start it correctly, its highly unlikely that your readers will get past the first paragraph before deleting your emailand categorizing it as SPAM.
6 tips to write effective Sales Letters
1. Write About a Current Event
Current events stick to mind because theyre events that actually did happen in the real world and they could happen to you, too. Current events present real threats and promises either of which you could use to emphasize the need for the products or services youre selling through your sales letter.
2. Use Statistics
Statistics always exercise great influence on a persons opinion because they can reflect the majority of the publics opinion and theyre a product of careful study and research. By using statistics as an opening in your sales letter, youre able to immediately establish credibility for your company. It not only gives them a reason to read more of your sales letter but it also convinces them to believe in you as well.
The statistics youll use in your sales letter must be easily understandable and can immediately convey your message. It must be directly related to your products and services. The facts and figures from these statistical reports must also have been professionally computed by experts. Be sure to provide proper credits so your readers can confirm their validity and reliability right away.
3. Problems And Solutions
Think of the number one problem that your target market is suffering from and something that your products or services could immediately solve. Summarize it in one to two sentences and your readers are sure to be hooked.
Say youre selling portable sewing machines. If your target market is those who sew for recreational purposes, you can start by addressing the problem of space. Sewing machines generally require you to use a certain amount of space for them, but thats not going to be a problem with portable sewing machines. With such an item, your reader will be able to sew right in the comfort of their bedroom without having to rearrange the furniture.
4. Ask A Question
Another great way of opening your sales letter is by asking a question. Asking a question allows you to directly and immediately address your reader and catch his attention. But the question cant just be any question obviously. It has to be related to the topic of your sales letter, but more importantly than that, it must be a question that will make the reader wish to know more.
Say youre selling office software and your target market is composed of home-based professionals and business owners. Your question could be something like Is getting your numbers straight the hardest part of managing your home based business? Math is something many people find notoriously hard but your office software could solve that particular problem.
5. Emphasize The Benefit
Items that are considered necessities would benefit with a problem-and-solution type of opening but for items considered as frivolities or those that merely satisfy wants rather than needs, they might have no problems to solve. What they do have however are benefits, and thats what you can use when opening your sales letter.
6. Use Imagination
Lastly, you can use the power of imagery to effectively start your sales letter. This works especially well when aesthetics is a major factor of your product. Examples of such products and services are travel packages, jewelries, and clothes. While you dont need to write an elaborate and overly long description, the words you do use should all create a stunning image that will reinforce the need to buy what youre selling.
4 Easy Tips To Boost Your Google Adwords Sales
If you want to boost your clickthrough rates and slash your advertising costs moments from now, then pay close attention.
Because you’re about to uncover 4 surefire techniques to dominate your Adwords’ listings practically wiping-out your competition at the same time.
Best of all, they’re quick and easy to apply.
1. Experiment with dynamic headlines – Dynamic headlines replace your normal ad headline with what the searcher types in.
So, if the searcher types, Furniture, this appears in the headline.
And if the searcher types in a search phrase that can’t fit, such as Affordable quality furniture, then it reverts back to your default headline.
Use it by inputting, {KeyWord:Quality Furniture} in the headline portion of your ad. Quality Furniture is your default headline.
Also, note that the K and W are capitalized in KeyWord. This means that the first letter in each search phrased is capitalized. For instance, Fun Furniture, instead of Fun furniture (if you had Keyword).
Dynamic headlines almost always significantly boost clickthrough rates. But, they also sometimes reduce the quality traffic you get.
You should experiment with dynamic headlines. If you find that an Ad Group is producing low-quality traffic, then you would toss the dynamic headline and add a qualifier instead.
Some examples of a qualifier are to add a price to your ad, using the words For serious customers only, buy now, or to use words that call-out targeted customers to click on your ad.
Also, try adding words around the dynamic headline, such as, Unique {Keyword:Furniture}. This works best in Ad Groups with only a few keywords.
2. Test ad positions – because the highest one isn’t always the best.
Keep in mind, the number 1 position usually produces the MOST traffic. However, it does not always produce the BEST quality traffic.
Instead, you can continually adjust your bids (based on several days data) to target lower positions instead. Depending on your market, you may target position three or four.
Remember, many bidders daily budgets cut off their campaigns near the end of the day. This means you get their top positions for a fraction of the cost!
3. How to use site selection correctly – The site selection option allows advertisers to place their ads on specific content sites.
It is a completely different from search traffic. And varies from normal content ads.
Because instead of paying per click, you’re paying for impressions (or how many times your ad is seen). This can be a lifesaver for some businesses and a waste of money for others.
It depends on the market. Some markets produce terrible results with search traffic. But, are great for selected sites. Why?
Well, usually it’s because a market is in its infancy. And your target market is NOT searching for what your have to offer.
Instead, the only way they can be reached is in their communities. You must go to them. These communities might be blogs, discussion forums, or news sites.
An example, might be a tool that creates video blogs.
Very few people are looking to do this. But, LOT’S of normal blog publishers may easily be convinced that this is something they need to be doing.
The bottom line is if you get good results with search traffic, then you probably want to pay per click for your content advertising. The only exception is if you have a killer ad (that generates lots of clicks). Because it will be cheaper to pay for impressions.
4. Put your best performing text ad on your banner.
Most advertisers either stick only with text ads. Or they use ineffective banner ads. These are costly mistakes. The smart way to do it is to find a very effective text ad.
Then, put it on your banner ad. You will find that these normally out-perform your text ads. And will be your most profitable. Images may say a thousands words, but it’s the right words that close more sales!
3 Tips on How to Improve Your Pinterest Boards and Pins
A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins.
1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search Visibility
On a web page, have you ever noticed text appearing in place of an image? This text appears when your cursor hovers over the image, too. The technical name is image alternative text (or alt text). Many website images don’t include alt text or don’t optimize this text, even though doing so can benefit your social marketing on Pinterest.
When someone pins an image from your website, the alt text becomes the pin description. By adding alt text to images, you ensure the image automatically has a good description that will help drive engagement and clicks.
Alt text can also help your image rank well in Pinterest search results. On Pinterest, people do 2 billion searches every month. The pins that appear in the top results will reap the benefits through repins and clicks. Pins that do well in search results have two things in common: keywords and repins.
Write Image Alt Text
For the feature images for your blog, write alt text that piques curiosity. Your alt text might read like a headline.
You also want to include relevant search keywords and hashtags. Make sure the keywords you pick are relevant to the image and the page they lead to because you don’t want to confuse your audience. For help determining what keywords to use, check the search suggestions that appear on a Pinterest search results page.
Add Alt Text to Website Images
In any website’s HTML, an image’s alt text appears in the image tag’s “alt=” attribute. If you’re comfortable writing in an HTML editor, you can modify the alt text on any image by changing the words that appear after the attribute.
2: Position Your Most Popular Board to Increase Overall Profile Engagement
On Pinterest, people can follow either your whole feed or selected boards. Your Pinterest page likely has one or two boards with more followers than your other boards. By making your most popular board (or boards) the focal point of your Pinterest page, you can increase traffic and engagement.
Clearly, the most followed board is the one most people like, so it’s easier to get people to follow it. You can then interest the main board’s followers in your other boards, too.
When you place your most popular board in the top row of your Pinterest page, visitors will see that board first and be more likely to follow you. To make this board stand out in the top row, give it the most attractive cover image.
Alternately, with Pinterest’s Showcase feature, you can highlight pins from a single board at the top of your Pinterest page. When visitors land on your Pinterest page, the showcase is one of the first things they see.
You can also try pinning more images to your top board. More people will see these pins, check out the board, and hopefully follow it. This technique can also help boost repins and traffic to your site. To increase the number of pins, make the board into a group board and invite contributors.
3: Use Yotpo to Streamline Crowdsourced Image Shares That Boost Product Sales
Crowdsourcing is a great way to drive up engagement. You get free content to share and a potential increase in sales.
For example, the luxury brand Coach asked customers on Instagram and Twitter to share a selfie taken while wearing their shoes, using the hashtag #coachfromabove.
Your business can take advantage of crowdsourcing by combining Instagram and Pinterest. People like sharing pictures of themselves on Instagram, but Pinterest drives more traffic and sales.
With this tactic, you crowdsource images from Instagram and then share them on Pinterest as product pins and buyable pins. However, before you share a user’s image, make sure you get permission from the person who owns the photo.
A great tool for executing a crowdsourcing campaign is Yotpo. Through your dashboard, you can find images on Instagram. Look for tall, portrait-oriented images because they get the highest engagement.
Conclusion
If you’re looking to increase traffic or drive more sales organically, Pinterest is probably the best social network to focus on. It drives a healthy bit of social media traffic, and does this with only 150 million users, compared to Facebook’s 1.8 billion. Using the three tips above can help you drive more traffic, sales, and engagement on Pinterest.