Tag Archives: sales

12 Tips on How To Increase Your Online Sales

12 Tips on How To Increase Your Online Sales

Marketers from every niche have a common question in their minds. How to increase their online sales.
Here are the basic tips to increase your online sales.

1. Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.

2.Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, thats a whopping improvement! Dont let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.

3.Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business – without encouragement. Imagine what would happen if you start rewarding their efforts.

4.Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, its funner to know whats going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.

5. Sell More Per Customer
Think about it… how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are the sure-fire, profit increasing tips:

6. Increase your prices.
Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town… they may be more interested in lasting quality.

7. Add some higher end products or services to your business.
Its never wise to put all of your eggs in one basket. Thats why wise marketers diversify their products and services. Think of it this way… higher priced products may not make as many sales, but each sale will bring in a much greater profit. You dont need to make as many sales to come out on the best end of the deal.

8. Upsell
Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot theyd need batteries to go with the toy they’re getting for their child’s birthday gift!

9. Sell More Often
The fact that its easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work youve invested in winning the loyal customers you already have with these ideas:

10. Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them. Youll be thanking them, and selling more in the process.

11. Add New Products
Increase the number of products you already have available – especially products that your customers have asked for. Theyll know that youre looking out for them, and youll take their thanks to the bank.

12. Communicate
Resell yourself on a regular basis. Dont forget to let them know about upcoming specials that theyll appreciate. Most of all… keep selling them on the benefits of the products or services you offer.

P.S.

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How to Market Successfuly Your Website

How to Market Successfuly Your Website

Do you want to know what it takes to successfully market your website and generate repeat sales?

It’s simple really.

You must position yourself as a perceived expert. It doesn’t matter what product or service you are selling, this same premise will hold true.

What is a perceived expert?

Good question.

Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New websites are sprouting up like blades of grass and competition is intensely fierce.

The bottom line is this: why should a customer buy from YOU?

A small but growing number of small business owners have discovered the answer to this question. How are they accomplishing this? By positioning themselves as an expert in their industry and using their website to communicate that fact to potential customers.

How can you become an expert too?

Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.

Here are some examples:

If you operate a job search or career database, offer a wealth of guides and tips such as “20 ways to improve your resume,” “what to wear at a job interview,” or “how do I know if a job is right for me.”

If you are selling health related items (ie: vitamins, pills or creams), don’t simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read.

You get the picture.

How can this help your website prosper?

People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon.

You are helping them make a more informed decision as to what to purchase while at YOUR website. In essence, your website becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions. You have the opportunity to give them the answer and the solution they need!

You give the knowledge they need by becoming a perceived expert in your industry, also they trust you and this way increasing your sales. It’s a win-win situation!

If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!

3 Tips For Building Trust And Increasing Sales!

 

How many times has it happened to you? You walk through the doors of a place of busineess and here he comes – perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself… “Yeah, right!”

The distrust between consumer and salesman is a longstanding feeling. After all, you know they are wanting to make a buck off your purchase. Sure, you don’t mind them making a few dollars… everybody has to make a living… but heck, it would be nice if they were at least a little concerned about what your needs are too!

Let’s face it… customers aren’t likely to buy from you unless they feel confident that you will deliver. There are a few easy steps that you can take to give them the confidence they need to take the plunge.

1. Let Previous Customers Make The Claim
The proof is in the pudding… No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we’re not talking about blindly pasting testimonials everywhere… a little business sense and organization will be helpful in making the most of them.

Choose testimonials that are exact and talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday. Your personal attention is greatly appreciated.” says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process.

Be sure to get your customer’s permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.

2. Be Specific In Your Claims
Specific claims are more believable than vague, generic brags. Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7 Step Order Form and Save 20% on Your Purchase!

Specific numbers don’t always come out even. In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!

3. Be Realistic
Don’t alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow.

Think of it this way… what if you do understate the benefits? When your customer finds out the truth, he’ll just be that much more satisfied! Marketers suggest that you under promise and over deliver to create the greatest customer satisfaction.

Customers who believe in you aren’t afraid to buy from you. That means higher sales numbers and greater profit.