1. Know your audience
Identifying your audience is knowing who your audience is and what they want. It requires the creation of a persona that reflects your audience.
That takes knowing the preferences, tastes, and inclinations of your audience.
But finding them is different than building an audience. Your overall goal is to build your audience through your content marketing strategy.
However, you can’t create good content if you don’t have an idea who the person is or what they want. Stop shooting in the dark and take the time to get to know people actively searching for your company.
2. Use Google Analytics
Google Analytics: This helps you get some insight into your audience. For example, demographics, content preferences, preferred channel for acquisition, etc.
Knowing your audience is critical. Most content doesn’t get clicks, likes or shares because it wasn’t tailored to the right audience.
You might have written great content, but the fact that you shared it with the wrong people downplays your efforts.
Take the time to get to know your audience. This will help you greatly in sharing content to only those who need it. It saves time and resources while increasing the click rates of your content.
3. Use a Catchy Headline
In the online space and even in print media, any content is judged by its headline.
It’s the first thing people see or want to look at before deciding to read the content. That makes the headline one of the most important parts of your content.
When writing for social media audiences, many writers tend to overlook this aspect. This will result in low click rates if you get any at all.
It’s very important to craft a headline that engages readers. Tips about headlines.
Relevance – The subject of your post should be in tandem with the headline. This is to say, if you’re talking about cars, your headline should be about cars and not bicycles. Don’t aim to use click-baiting headlines. These tend to attract people but are out of context with the subject of your content.
Brevity – Your headline should be brief and concise. Shorter headlines have a more significant impact than longer ones.
Quantification – When writing your headline, make a point of quantifying facts by use of numbers. People are more inclined to click on headlines that have numbers since they tend to be more specific.
Power words – The use of power words makes your post more intriguing. It makes the writer sound intelligent too. It also adds credibility to your entire post. Use power words like “Best tips, “Top tips,” to build trust.
You also want to use different headlines for different social networks. Various social networks attract different audiences, this means a standard headline won’t work.
You also want to add an element of curiosity to the headline to entice the reader to click on it. Use a controversial phrase or assertion that will hook the reader from the beginning.
4. Post Sharable Content
The factor that leads to a drastic reduction of clicks on your social media content is the fact that you didn’t make it shareable. Write for your reader and give them the freedom to share it when and how they want.
An easy way of making your post sharable is by first ensuring that it’s relevant to your target audience.
This will motivate them to share the post with people in their networks including family and friends. Even random followers on Facebook, Twitter or Instagram, etc.
Another way of making your post shareable across social media is by adding social media buttons to the original content.
Some writers design them in a way that they move as the readers scroll down the page. This way the reader is more likely to use the social media button since it’s following them dynamically.
You can also ask your reader to share the content. This could be done at the end of the post. Motivate the reader to share the content through a well-thought phrase.
Creating a call to action will also drive the reader to share your content. This especially holds true where adding a CTA to your Facebook page can increase the click-through rate by 285%.
5. Use Visual Content
Visual content is more effective than text. It’s also useful in spicing up your content and attracting attention.
In fact, a reader may click on your content because they saw some visual information in it.
As a writer, you could leverage the power that visual aspects have on your content to make your content clickable over various social networks.
You can use, Images, videos, infographics,
even if you don’t feel you have the time or skills to create your own, there are tools like Adobe Spark that make it a breeze.
If you’re not able to make your own, you can use stock images that are available on various sites like Shutterstock or iStockPhoto.
Use these tips to create effective, interesting content and you will increase your followers and your readers. Also, you will achieve higher rankings on Google and other search engines. Don’t forget Content Is King!
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