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Content Marketing: 3 Popular Types of Content for Long-Term Success

Content Marketing: 3 Popular Types of Content for Long-Term Success
Content Marketing: 3 Popular Types of Content for Long-Term Success

These days content marketing is a necessity to market and grow your business. But do you know the popular types of content you need to create?

Content Marketing: Popular Types of Content

A social media marketer will tell you that social media content is the answer. A PPC marketer will tell you to create a campaign to boost your sales.

Content Marketing: Popular Types of Content

An SEO expert will tell you to create an SEO strategy to help your business grow.

Here are some popular types of content to achieve long-term success.

1. Long-Form SEO Blogging

Long-form blogging will help you to build a real business. You can create long-form blog posts to generate leads and increase rankings.

Content Marketing: Popular Types of Content

Search engines love long-form blog posts. Also, blog posts can generate targeted traffic for months or even years!

Blogging can help you to build a sustainable business and can deliver results for years to come.

However, you need to post consistently. Posting a single article and expecting traffic and leads doesn’t work.

2. Whitepapers or Reports (Lead Magnet)

Whitepapers or reports can be the rock stars of your strategy. They are high-level, premium content that you can use as a lead magnet.

Content Marketing: Popular Types of Content

The flow is simple: you attract organic users through blogging. They like what they read and they see your pop-up asking for their email address in exchange for a high-value whitepaper.

So you build a mailing list.

You can also use whitepapers to convert leads that are already on your list.

Whitepapers have a shorter lifespan than blog posts. They usually present new approaches or new technologies, they tend to become obsolete very fast (a few months to a year).

Content Marketing: Popular Types of Content

A whitepaper is a more complex type of content than a blog post. So it is expected to bring bigger and better results. And, if done properly and marketed to the right audience, they do!

Whitepapers are one of the best ways to establish your reputation.

3. Video Content

Video content can be a powerful tool in your arsenal. From webinars to YouTube videos can help you to establish a reputation and build a brand.

Content Marketing: Popular Types of Content

Video can help you to humanize your brand too. Your viewers or customers will see you and hear your voice. This establishes a rapport that no type of written content can.

While videos may take longer to rank, they are also a good SEO strategy. Especially if you use evergreen topics.

Last Tip

Content Marketing: Popular Types of Content

There is not a mix of content types that works for everyone. One of the most important rules in marketing is testing.

So test and see what works best for your business. Start with the type of content you like most and then test the other types.

Also, you can use images, infographics, or even podcasts to see what your target audience likes most.

P.S.

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Influencer Marketing: Effective Types of Influencers You Need to Know [Infographic]

Influencer marketing has become a pretty effective tool for brands and marketers. Many successful marketers are planning to invest time and money into influencer marketing campaigns.

Influencer marketing can increase the visibility of your brand and also can increase targeted traffic. Also, influencers have the power to attract people towards your products or services and influence their buying habits.

Useful Tip. Collaborating with the right influencers is very important for the success of your marketing campaigns. You need to know and understand the different types of social media influencers.

Social Media Influencers

Social media influencers are people who have a massive and devoted following on social media. They have a strong online presence on one or more social media platforms. Also, they are often perceived as role models or industry experts by their fans.

You just have to select an influencer who is relevant and popular in your niche.

Here are some effective types of influencers you need to know.

  1. Common People With Personal Connections

They share a part of their lives and generate a strong rapport with their followers. They have the power to influence purchase decisions. This is because such influencers often have more personal connections with their followers.

They are real-life consumers instead of high-profile celebrities. Their followers are highly engaged and have faith in their recommendations.

  1. Micro-Influencers

Micro-influencers usually have a few hundred thousand or even a smaller number of followers. However, they have extremely engaged fan communities.

They can motivate (influence) their followers to take action. They can drive their audience to a particular brand without seeming overly promotional.

Stats show that 83% of the active Instagram influencers have less than 100,000 followers. They often charge a smaller fee in comparison to more popular influencers with millions of followers.

  1. Nano-Influencers

Nano-influencers are the new types of social media influencers. They have a small but very engaged social media following. Nano-influencers usually have a few thousand followers (sometimes even less than that). They are very useful for small businesses.

They have usually devoted fans of a particular brand or product. The right incentive can encourage them to become loyal advocates of your brand and recommend it in their networks.

Their followers are likely to perceive this as an authentic testimonial instead of a branded endorsement.

  1. Celebrities

Celebrities include movie stars, athletes, musicians, models, etc. Celebrities are often the brand ambassadors and become the faces of these brands.

Celebrities have a massive reach on social media platforms. But they are often associated with a hefty price tag.

Their audiences are often more generic and don’t pertain to any particular niche. Targeting the right audience becomes difficult when you collaborate with these types of social media influencers.

Big brands in fashion, retail, beauty, and lifestyle often collaborate with famous actors, sports stars, models, and actresses.

Important Tip

You should ensure that the type of influencer you select aligns with your brand’s image. You should collaborate with influencers who are relevant to your niche. They can help you to reach your target audience and increase your sales.

Blogging: 7 Effective Types of Blog Posts You Need to Know

Blogging: 7 Effective Types of Blog Posts You Need to Know

There are many different types of blog posts you can create. Here are 7 effective types of blog posts you need to know. These blog posts are fun to create and will keep things interesting for you and your readers.

  1. Step-by-Step Tutorial (How-To Posts)

Tutorials are one of the best types of blog posts for any niche, topic or business.

“How to” headlines tend to get more traffic and shares. That’s because they solve a specific problem the reader is having right now.

To come up with a tutorial topic, just think of the biggest problems your audience is dealing with. Then teach them how to solve it, step-by-step! The easier your tutorial is to follow, the better.

  1. Checklists or Cheat Sheets

Everyone loves cheat sheets and checklists because they make things easy! You can create cheat sheets and checklists as handy references for any kind of task.

Think about what tasks are common in your niche or industry. What do most of your audience do regularly? Could they do it better if they had a handy checklist or a cheat sheet to reference?

This type of blog post is also great for getting more email subscribers because you can offer a downloadable PDF version of your cheat sheet if the reader signs up to your email list.

  1. Free Giveaway or Contest

Looking for a blog post that will get you tons of traffic and shares? Then you need to run a giveaway on your blog!

This type of blog post can quickly go viral and help you grow your traffic, shares, and email list fast.

Free giveaways don’t always have to be physical products. You can also offer digital downloads like an e-book, an infographic or anything around your niche of work.

To run your giveaway, you can use RafflePress if your site runs on WordPress. Also, there are some other WordPress plugins you can use.

  1. Storytelling

Storytelling is scientifically proven to have a powerful impact on the reader’s brain. Also, success stories are some of the most popular stories to share.

You can write a case study about yourself or someone else. Think about the biggest successes in your blog or business, and share how you achieved them. Be specific and give numbers and facts whenever possible.

  1. Influencers and Expert Roundup

Every niche has its influencers. These are popular, influential people who are thought leaders in their specialty. They often have huge social media followings and everyone shares their blog posts.

To inspire your followers, you can share a list of the best influencers to follow or the best blogs in your niche. You can also add a link to their Twitter, Instagram, and Facebook page. If they have a website leave a link to that too.

This “expert roundup” type of blog post has a lot of benefits!

Establish you as an industry expert
Serve as outreach to connect with powerful influencers
Attract a lot of shares and backlinks to your blog
It’s a win-win-win for you, your readers, and all the influencers you include.

  1. Answer All Questions

Compiling answers to frequently asked questions in your niche is a great type of blog post.

Where should you get the questions from? If you’ve already built up an audience, you probably get questions via your blog comments, social media, or emails from your readers.

You can easily find frequently asked questions online.

Here are a few places to look:

Try a few Google searches related to your niche and look for a “People Also Ask” box with related questions.

Use forums related to your niche and look for popular or repeat questions.

Use AnswerThePublic.com to look up questions and other keywords.

Use Quora to find common questions

  1. Share What Others Are Saying

You can also come up with a post that covers what people are saying. The subject can widely vary. It can be about a newly launched product, a video that just went viral or a social campaign.

Choose a topic that your audience can relate to.

Start to create these types of blog posts and will generate more targeted blog traffic. Keep going and create useful, informative and high-quality posts to help your target audience.

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