Influencer marketing has become a pretty effective tool for brands and marketers. Many successful marketers are planning to invest time and money into influencer marketing campaigns.
Influencer marketing can increase the visibility of your brand and also can increase targeted traffic. Also, influencers have the power to attract people towards your products or services and influence their buying habits.
Useful Tip. Collaborating with the right influencers is very important for the success of your marketing campaigns. You need to know and understand the different types of social media influencers.
Social Media Influencers
Social media influencers are people who have a massive and devoted following on social media. They have a strong online presence on one or more social media platforms. Also, they are often perceived as role models or industry experts by their fans.
You just have to select an influencer who is relevant and popular in your niche.
Here are some effective types of influencers you need to know.
- Common People With Personal Connections
They share a part of their lives and generate a strong rapport with their followers. They have the power to influence purchase decisions. This is because such influencers often have more personal connections with their followers.
They are real-life consumers instead of high-profile celebrities. Their followers are highly engaged and have faith in their recommendations.
Micro-influencers usually have a few hundred thousand or even a smaller number of followers. However, they have extremely engaged fan communities.
They can motivate (influence) their followers to take action. They can drive their audience to a particular brand without seeming overly promotional.
Stats show that 83% of the active Instagram influencers have less than 100,000 followers. They often charge a smaller fee in comparison to more popular influencers with millions of followers.
Nano-influencers are the new types of social media influencers. They have a small but very engaged social media following. Nano-influencers usually have a few thousand followers (sometimes even less than that). They are very useful for small businesses.
They have usually devoted fans of a particular brand or product. The right incentive can encourage them to become loyal advocates of your brand and recommend it in their networks.
Their followers are likely to perceive this as an authentic testimonial instead of a branded endorsement.
Celebrities include movie stars, athletes, musicians, models, etc. Celebrities are often the brand ambassadors and become the faces of these brands.
Celebrities have a massive reach on social media platforms. But they are often associated with a hefty price tag.
Their audiences are often more generic and don’t pertain to any particular niche. Targeting the right audience becomes difficult when you collaborate with these types of social media influencers.
Big brands in fashion, retail, beauty, and lifestyle often collaborate with famous actors, sports stars, models, and actresses.
You should ensure that the type of influencer you select aligns with your brand’s image. You should collaborate with influencers who are relevant to your niche. They can help you to reach your target audience and increase your sales.