Tag Archives: strategies

Targeted Internet Marketing Strategies

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Targeted Internet Marketing Strategies

Internet marketing is one of the most powerful and expanding industry presently, which has gained a lot of popularity these recent years. Thus, it resulted to thousands of business that prefer to endorse and sell their products and services through the Internet, aiming to learn, develop, and use the latest Internet marketing solutions.

The battle has shifted from another field, yet the concept of running an online-based business is still the same as of the traditional businesses. Marketing is still the most important aspect of running a business. It is evident on famous brands over the Internet that are spending huge amounts of money just to have the most elegant and eye-catching online advertisement. These huge brands realized that these online ads, just like the typical ads that they make in broadcast and print media, provide huge contributions to the increased marketability of their products and brand awareness.

Thus, it is not surprising to see different kinds and formats of online ads posted on different websites around the web. For online businesses and companies, the same concept still applies; especially since the competition in the Internet is now fiercer than before. To sustain competition, Internet marketing companies must have a definite and flexible marketing plan that is aimed not just on attracting more traffic to their websites, but also convert this traffic into increased sales.

They will achieve this through targeted Internet marketing or targeting potential clients who are in need of their products.

There are various targeted Internet marketing strategies that can be used to increase traffic to your website. However, getting more traffic to your website is useless if you cannot convert it into sales. Getting individuals who will not find any use of your products is good as saying that you are still “invisible” on the Internet. The objective of your targeted Internet marketing strategies is not just to get traffic, you need to convert them into real money.

What are these targeted Internet marketing strategies? Take a look on the following items and follow the strategy that you think will work for your Internet marketing business’ advantage.

• Identifying markets- you can concentrate your marketing efforts into the core market that has a use for your products. For instance, your online business is about children’s toys. You can place online advertisements on websites that offer free pointers about children care.

• Exchanging links- you can exchange links with other websites that are related to the products that you are offering. This can help you increase the visibility of your online business to individuals who need your products.

• Article writing- you will just drive away your potential clients of they will just see images of your products, a brief description, and their tag price. You must provide initial information about your online business as a whole through writing articles. You can post these articles on sites that offer general pointers about a wide range of products. You can also submit it to article directories and have it republished in high-traffic websites. This will further increase your business’ visibility among clients who are looking for information about the products that they want to purchase.

• Online forums and bulletin boards- getting involved in online forums and bulleting boards is a highly effective strategy, since you can encourage potential clients to visit your site if they are looking for advice and help on the products you are offering.

Getting noticed on the Internet is the best way of becoming successful in the Internet marketing industry. Moreover, anyone that you will convince to visit your site, as much as possible, must be transformed into your long-term product evangelizers. Traffic alone is insufficient to help you grow your online business and your bank account. It takes some courage to say to your clients that you “badly need them” and their “business with you is the lifeblood of your business”. That is what targeted Internet marketing is all about—getting as much clients that you need and patronize what you are offering for sale.

Internet marketing is a huge marketplace. But with right-targeted marketing strategies, you will see how great and easy it is to earn money on the Internet.

Top 7 Strategies to Build Trust in Your Online Business

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Top 7 Strategies to Build Trust in Your Online Business

How do you know whom you can trust online? Which businesses are legit, and which ones are primed to rip you off? It can be tough these days determining which is which. With the advent of phishing and other online threats, some days you just want to shut down your email program and Internet browser and wish for a face-to-face interaction with someone that you know, like it was in the “good ole’ days” before the Internet took over our lives.

The ability to do business online is both a blessing and a curse. As a business owner, the Internet lets you expand your business to more potential customers than ever before. However, as a small service business owner, you can’t be everywhere at once, nor can you possibly have time for personal interactions with all of your potential clients. So, what’s an online business owner to do?

You can clone yourself online.

I’m not referring to some science fiction technology involving the creation of a “mini-me”. Rather, you want to create an experience of you that is available to prospective clients, without you having to actually be there. Your “clone” creates a feeling of confidence in your prospective customer base — a feeling that you’re a real, live human being whom your prospective client can reach out and touch whenever needed.

Here are 7 strategies you can use to create your online business clone and increase customer confidence:

1. Make contact easy. Ensure your contact info clearly displayed on your website. Make it easy for your visitors to find your mailing address, phone number, or email address. Nothing is more frustrating to me when I’m searching for info on a website than to find only an 800 number. I want to know with whom I’m about to do business (a name) and where this business is located.

2. Be responsive. Respond to all email inquiries and phone calls in a timely fashion. Or, install a live chat feature on your site. I’ve dropped an email to several well-known consultant-types after reading their new book or hearing about a project in which they’re involved, and have been happily surprised to receive an email response from them, and even a phone call, in some cases. Nothing satisfies that human need for connection than some personal attention, and promptly returning your phone calls and emails will provide that for your visitors.

3. Become a real person. Use audio and video on your website and your photo. No one likes to do business with a faceless corporate entity. Come out of hiding and display your photo on your website, or photos of you in action in your business. Create a visual image in the mind of your visitor. Better yet, with the increasing popularity of online video and audio, let them hear and witness you in action.

4. Provide client testimonials. Ask current and former clients for powerful testimonials and sprinkle them across your website. Keep in mind that the best testimonials give a synopsis of the client’s problem prior to hiring you, and the happy outcome as a result of hiring you.
A second powerful way to demonstrate your results is by providing case studies, or a synopsis of a problem that a client faced and your strategy that helped that client solve that problem.

People want to do business with people who have a proven track record, and testimonials and case studies provide that track record for you.

5. Demonstrate your expertise. One of the easiest ways to tell the world what you know is by writing articles. Article writing is an extremely experience. Don’t worry about giving away your info — those who may be able to implement your information without hiring you can also become your biggest champion and referral source because they know that you know what you’re talking about.

You never know where your articles might lead. There are no coincidences–just good marketing.

6. Provide freebies. Add value to your website visitors by giving something away — an ebook, a report, an ecourse, an audio recording. The more you can demonstrate your expertise and the more ways that a visitor can begin to know, like, and respect you, the greater chance you have of building trust with that person and converting that person into a paying client.

7. Stay in touch. Once you’ve obtained someone’s contact info, stay in touch with him on a regular basis, as the more someone sees and talks to you, the quicker the trust develops. Regular communication is key, and you can stay in touch on a regular basis through the publication of an email newsletter, a free teleclass series that is open to all of your contacts, or by updating your website regularly with new content, like articles for your target market.

Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. Eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, and respect you. When you do, you’ll discover that their trust isn’t too far behind.

5 Effective Online Marketing Strategies

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5 Effective Online Marketing Strategies

If you own a website or other business on the internet, you need customers. With all the competing websites, how do they find you? You need to have some good strategies for marketing an online business if you are to be successful.

One of the most used strategies for marketing an online business is learning to get a high search engine ranking. If you don’t rank highly you may have difficulty being found.

There are some key methods for high ranking. Start by keeping everything on your site relevant to the subject. This makes good sense anyway because once the customer has found you, you want him to stick around. Choose a domain name and website title that fit well with your business keywords.

Your title should be easy to remember. Links to your website make a difference in search engine rankings, so contact sites that offer information complementing yours and ask for reciprocal links. One of the best ways to get links to your website is to write well keyworded articles about it.

There are literally thousands upon thousands of article directories online that can provide one way links back to your website. This is “THE” most effective way to obtaining a page rank. More commonly used now is article submission software that makes it easy to submit to these article directories. There are of course companies out there that do this for you for a small fee. Just be aware that this information can change as search engines redesign their methods for relevant results.

Using pay-per-click advertising is another effective and fast way to get listed high in the search engines. There are several providers of pay-per-click advertising. Some examples are Google Adwords, Yahoo Search Marketing and MSN adCenter.

Make sure when signing on to a pay-per-click advertising campaign to experiment with your ads to see which are most effective. Then when you find a good ad that has a high click through rate you can delete the rest. It pays to check out a variety of pay-per-click advertisers to see which suits your needs the best.

Weblogs or more commonly known as “Blogs” are a newer source for marketing an online business. They tend to rank well, and consumers like them. Use your blog to talk about your industry and provide links to your website. Since everyone and their dog now has a blog there are problems that arise though.

Spam is a big problem in todays online world and measures have been taken to stop all the spam. The popular free blog host “Blogger.com” has been cancelling accounts for such use. The best way to divert this problem is to host your own blog on your server.

Bloggers publishing feature allows you to publish to blogspot or your own server. Using this feature to publish to your own FTP server is a way you can put what ever you like on your blog and not be penalized for spam.

And last but not least is the use of traffic exchanges. Considered by many to be ineffective, a well made and presentable splash page or squeeze page that has an information gathering form can convert surfers into customers and even repeat customers. When searching for traffic exchanges be sure to check them out first. Make sure that the traffic exchange your going to join is a well known, high ranked program.

Marketing an online business is essential for success. Using all the marketing strategies at your disposal together will ensure that your traffic grows and you edge out your competition.