Application marketing is the most effective and profitable marketing technique for your business. Unlike website marketing which requires pushing your information onto customers and clients, App marketing allows customers and clients to interact in ways that websites just don’t allow.
Understanding and making use of these marketing techniques will ensure that your App becomes the most effective marketing tool for your business.
What is a Marketing App
Apps are small software programs which can be downloaded onto mobile devices and can interact with those devices in order to function and operate. Marketing Apps make use of some innovative features on mobile devices to allow customers and clients to interact with your business pretty fast at the touch of a button.
One of the most popular features of Apps, as opposed to websites, is the almost complete lack of advertising that you will see on an App. Apps tend to only supply you with the information that is important and as screen space is limited, you´re guaranteed to only get the most relevant information on your App. Most Apps are built to make the interactive features interesting, easy to use, informative and fun.
How to Get One for Your Business
Marketing Apps can be built on a pre-designed platform, custom built or a combination of both. Having a customized App developed for you can be expensive and building one yourself requires technical abilities.
This is particularly useful for business owners who don´t want to spend a great deal of money, but also don´t have a great deal of time or technical ability and want a quality product without all the hassles.
Building your own App on a pre-designed platform does not require a great deal of technical ability and is similar to what would be required to build a website, but it is important to understand all the costs involved and the time required to get your App built.
How to Market Your App
It is important to understand how the interactive features can be used to market your business and to get your App onto the phones and tablets of your customer base. Offering discounts and promotions for those who download your App is the first step. The Tell a Friend features that you can include on your App will make it easy for happy customers to pass your App on to their friends and family at the touch of a button.
It is also possible to reward customer loyalty with built-in loyalty programs. You can promote your business and App by getting a customer to take photos of themselves enjoying your products and emailing them through the App. which
You can use your social media sites to market your app and generate more interest and more website traffic. Features such as GPS coupons, QR codes, push notifications, tell a friend, email photo and email recording are just a few of the integrated features which are fun for customers to use and will help build brand awareness.
Monitor Your App Effectiveness
As with all marketing techniques, you will want to monitor the effectiveness of your new marketing tool and with Apps, this is very easy to do. There are a number of ways that you can measure the success of your App marketing campaign including how many downloads each of your platforms experience, how many new users you have, how active your App users are and which features they use most often.
It is also possible to monitor the effectiveness of push notifications which are text type messages sent to all recipients of your App for free from your App control panel. Push notifications are sent out instantly and are great for promoting specific products. Seeing the interest in that particular product is a great way to assess the effectiveness of your push notification marketing.
The interactive nature of application marketing means that your target audience will be far more involved and will spread the word about your business. Your responsibility is to ensure that your App is constantly updated, offering value to them and providing them with an easy to navigate solution to their needs. Application marketing is a very effective and profitable marketing technique for your business.
