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5 Reasons Why it’s Better to Buy an Existing Website

5 Reasons Why it's Better to Buy an Existing Website
It’s better to buy an established website which is already successful than to build a new website from scratch. The established websites can be a smart move for those who are looking out for a sure income from day one.


It’s better to buy an established website which is already successful than to build a new website from scratch. The established websites can be a smart move for those who are looking out for a sure income from day one.

Here are 5 reasons why it’s better to buy an existing website.

1. You will have to do less hard work

Since you are thinking of buying an established business online, you don’t have to design or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales.

You will not have to pay anything from your pocket as you will make money from the first day.

2. Save time and money

It is the best way to own and run an existing business rather than building a website. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.

5 Reasons Why it's Better to Buy an Existing Website
5 Reasons Why it’s Better to Buy an Existing Website

3. Existing websites have already traffic.

Most of the existing website will get traffic from SEO rankings, Social media, or Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.

4. An established website has a customer database.

Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly for offers, and promotions.

5. An established website offers revenue from the first day.

We all know that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.

How to Sell your website

A lot of business owners are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to sell your website and start something new for your business.

You will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.

How you can find out the worth of your website and how can sell your website for a higher value.

The website only makes value if it has the potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.

You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and he will decide the amount based on the risk.

Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc.
How will a BUYER evaluate the website?

5 Reasons Why it's Better to Buy an Existing Website
5 Reasons Why it’s Better to Buy an Existing Website

Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.

Factors involved in evaluating a website:

• Consistency in earnings
• Business growth
• Automated systems
• Revenue streams
• Traffic and ranking

Here’s how you can maximize the value of your website:

1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated.

2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.

3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.

4. Organize your business: keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems. An effective and profitable website have more value.

Keyword Research: Why It’s Important for Your Online Business

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The importance of keyword research is critical for you and your business. The challenge is most online business owners don’t really understand the value of it or whether or not it’s important for them to do it. what keyword research is and why it’s important for your business success.

What Is Keyword Research?

Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business.

Usually keyword research comes in two parts: Selecting your main niche and keywords, then selecting specific low-competition keywords to target and dominate.

The Benefits Of Doing Keyword Research

Doing keyword research is critical in many ways. What are the benefits of doing keyword research?

First of all, you’ll save a lot of time by doing the proper keyword research. Instead of building your websites and hoping that it’ll work, you’re figuring out whether or not it will work before you build a single page.

You’re only putting work into building campaigns and web pages that you know are specifically targeted for keywords most likely to bring in traffic and buyers.

You’ll also learn a lot about your market in the keyword research process.

The Dangers Of Not Doing Proper Keyword Research

What could happen if you don’t do your keyword research properly?

What’s most likely to happen is that you’ll spend a whole bunch of time creating and promoting your website, only to have very little to no returns.

Not doing your keyword research when you’re starting a website is like opening a restaurant without doing research on the location you’re opening the restaurant at.

If you’re opening a restaurant, wouldn’t you want to know how many people come by this area every day? How many other restaurants are competing in this area? Wouldn’t you want to do your research to see if there’s another area in town with even more traffic and demand yet has less competition?

Keyword research works very much the same way. Before you build a single page, you should know how much traffic you could reasonably expect, plus how much competition you have.

How It Works: Selecting Your Main Keywords

The first step to any keyword research process is to select your main keyword(s).

Choosing the right keywords will determine how well your entire business does. It’s not just part of your traffic strategy, its part of your branding strategy.

It’s very hard to change how you brand yourself once you’re known in your industry. Choose your keywords carefully, before you start. That way you won’t have to go through the costly process of changing your brand later on.

Laser-Targeting Keywords Designed To Rank

Once you’ve done your research on what broad category of keywords you’re targeting, the next step is to select specific keywords to target. You goal when selecting these keywords is to actually get on the top 1-5 spots on Google.

At first, the keywords you’re going to target are going to be very low traffic and very low competition. As your web presence grows, your PageRank grows and your credibility in Google’s eyes grows, you’ll target higher and higher traffic search phrases.

Every keyword that you choose to target should also contain or be closely related to your main keywords. This allows you to instantly rank for the lower traffic keywords while you build towards ranking well for your main keywords.

Build Your Business On Facts.

Very, very few business owners build their business on actual numbers and statistics. This is perhaps one of the reasons why so few business owners succeed.

It’s critical to both your short term and long term success that you build your business based on the facts. It doesn’t matter if you like certain keywords more than others.

If the statistics show you that you’re more likely to be successful by targeting one group of keywords than another, then target that keyword group.

Do your research by using statistics and numbers. Use tools like the Google Keyword Tool that show you actual search statistics.

Successful business owners always know their stats. If you asked an unsuccessful business owner “How much traffic do you get per day?” They probably wouldn’t know. If you asked a successful marketer, they’ll probably say something like “About 500 a day on weekdays, 800 a day on weekends.”

A successful marketer is always looking at his stats.

Before a campaign, a great marketer does his research. He makes sure he’s not wasting time and make sure he’s doing everything he can to increase his chances of making money.

During a campaign, he’s watching his traffic come in. He’s monitoring the stats constantly. What’s his traffic like?
What’s his conversion rate? A great marketer is looking at these numbers on a daily or even hourly basis.

After a campaign, the successful marketer looks at his numbers again. This time he’s looking back to see what he did right and what he could improve next time. He’s looking to learn.

How much attention do you have on the numbers? Would having more attention on the numbers improve your business?
Chances are the answer is yes.

Keyword Research Is The “Secret Sauce” That Separates The Successes From The Failures

“He who fails to plan, plans to fail.” – Proverb

If you’ve heard the proverb “He who fails to plan, plans to fail”, know that this absolutely applies when it comes to keyword research.

Businesses don’t pop out of the ground overnight. Internet businesses can grow a lot faster than brick-and-mortar businesses-which actually makes planning that much more important.

In other businesses, it may be more feasible to correct as you go along. With an Internet business, you could lose so much momentum by having to start over again.

Instead, just do your keyword research right the first time.

The Importance of Doing Keyword Research.

The success or failure of a beginning Internet Marketing business can depend a lot on the keywords you choose. It’s the foundation for your entire business.

Learn the keyword research process, spend some time doing your research. Put your research down for a day or so, then come back to it before making your decision. Remember, this is the foundation that your business is built on. It’s worth spending a little time on it.

Keyword research is critical. Learn the process, do the process and watch your business thrive.

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Why It’s A Great Tactic To Use Google Adsense On Your Site?

Why It's A Great Tactic To Use Google Adsense On Your Site?

Sure, you’ve heard about Google’s AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definitely yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

But that’s nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn’t just stop with making more money. Firstly, the ads are text only. That means they’re by far less obtrusive on your visitors then your average, flashy banner that’s designed to catch the eye of the visitor.

Sure, you’ll have to ensure they get better placement, so as to be noticed but despite that they don’t bother viewer’s as much as traditional ads. Think about the many sites you’ve seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.

However, if any page on your site falls outside of these categories, the banners aren’t targeted anymore. And what that means is that you’re potentially showing ads to people who don’t have any interest in them and that can lead to inefficiencies.

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site’s value and to the revenue it produces.

What’s more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site’s content, which brings an increase in your site’s overall visual quality as opposed to a traditional approach.

For many people, there’s also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.

It’s free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor. This means as more people compete the CPC or cost per click for search terms will inevitably rise.

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you’re all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.

For any webmaster, that’s a killer scheme because it lets you draw the line between your site’s usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it “just work for everyone”. It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

It’s a win-win-win situation. This is the reason that Google Adsense is so famous.