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Affiliate Marketing Tips: Why Market Research is Very Important

Affiliate Marketing Tips: Why Market Research is Very Important

 

The more you know about your audience, the easier it’ll be to make sales and money. It’s an essential step that many affiliates skip. why market research is so important, and some tools you can use to research campaigns.

Why You Should Research Your Market

Market research takes time, but it’s very important for your marketing success. Here are some tips you need to know.

1. Targeting Promotion – Interests

Sometimes the most obvious targeting isn’t the best. If you’re promoting makeup products on YouTube, for example, it makes sense to target makeup, beauty, etc, channels.

But everyone else is thinking the exact same thing and the competition’s going to be rough. You’re going to be directly competing against the big makeup brands, and it’s pretty difficult to win the competition.

Instead, you can research the audience to find out what other interests they might have. This means you have an audience of people who buy makeup – where else do they hang out? What else are they into?

Well, maybe they like celebrity gossip or fitness.

Targeting those channels could mean you’re targeting a similar audience, but with much less competition.

2. Copywriting and Sales

Copywriting is the art of using your words to sell. The more persuasive you can be then the more sales you’ll get.

Let’s say you want to promote a solar energy lead generation offer. What are people concerned about?

You can google frequently asked questions about Solar Energy and discover some objections:

Will my home have power if the sun isn’t shining or if there’s bad weather?
What kind of tax rebates and incentives are out there?
Whats the benefits of solar energy for me?

People aren’t going to sign up until they know the answers to these questions.

Doing the research lets you know WHAT their pain points are, WHY they buy, and WHY they wouldn’t buy.

You can incorporate some of these objectives into your headlines, ads, landing page copy, emails, and more.

3. Know What the Competition is Doing

Besides directly researching the audience, you need to research the competitors.

They might’ve already found some winning ads and landing pages. You can make variations of what’s already working instead of starting over from scratch.

Don’t be afraid of competition – It means that the offer converts and that there’s a hungry audience.

Where to Do Market Research

So now you know how market research can benefit you. There are plenty of places online that you can do market research for your campaigns.

Facebook Audience Insights

This is one of the most underrated market research tools out there.

You can find it in the Ads Manager.

There are multiple ways to use the tools including researching the overall Facebook audience.

Some things to look for:

Demographic information, e.g. age, gender, etc.
What pages and influencers the audience follows. What interests they have. This can help you expand your targeting.
Location. This is great if you want to focus on specific countries.

Reddit – Niche Subreddits

Reddit is a great place to learn what people are really saying.

Are you promoting makeup? Drop into https://www.reddit.com/r/beauty/
Promoting coffee gadgets? www.reddit.com/r/coffee

You get the point.

Here’s a pro tip: create an account and ask questions.

Important! Reddit users are actually quite good at sniffing out marketers/researchers. Create an account, and actually building up some history and participating with the community first.

Buzzsumo

Buzzsumo is a very effective tool that lets you see what the most viral and shared pieces of content are on a given topic.

Read Reviews

Find and read reviews about the products or services you want to promote. Discover the pros and cons and what the users believe about.

Attention! read reviews only from trusted websites, because many reviews are fake!

Make your research and discover the interests and the problems of your target audience. Give solutions and help them. You will gain their trust and also, you will increase your sales. Very Simple!

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Have A Nice Day!

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Marketing Research and Global Marketing: What You Need to Know About

Marketing Research and Global Marketing: What You Need to Know About

 

Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. Marketing research is done in many forms and all these forms are known as problem-identification research.

The marketing research first finds and analyzing the problem and then find the solution.

Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product.

Advertising tracking is done to understand the behavior of the customer. Ads, websites, etc., are analyzed for this. Before an advertisement is released in the market, its performance can be forecasted with the help of copy testing which takes consumer’s level of attention, motivation, brand liking, and entertainment into consideration.

When a customer buys something online he analyses it in order to make the decision. Interviews and surveys can be done to understand the consumer’s level of satisfaction, which is known as customer satisfaction studies.

The demographic and psychology of the people of a particular geographical region can be studied with the help of segmentation research.

The marketing research using tests. Tests are conducted so as to determine what customer thinks about a brand or a product and it is specifically known as brand name testing. The demand for a product can be understood by demand estimation.

After the demand for the product is taken care of, the quality should be checked from time to time. Appointing mystery shoppers who are usually an employee of the market research firm does this.

He buys goods through a salesperson and notes down the whole experience. This procedure can be used to do research about rival companies’ products.

Test marketing is done by introducing a product in small numbers in the market and observing the sales, after which the product is launched on a large scale.

Distribution channel audits are conducted to understand the attitudes of retailers and distributors towards specific products and brands.

The more tech-savvy form of marketing research is Internet strategic intelligence. The likes and dislikes of the customers can be directly known with the help of chats, blogs, and forums. Online panels are a group of experts who accept the marketing research done online.

All the researches that are carried out can be classified as primary research, which gathers original research, and secondary research, which is based on a primary research and information published by other resources.

Secondary research costs less as research is done on already researched data, but the result isn’t efficient.

The research designs used by marketing research are either based on questioning or are based on observations. Quantitative marketing research and qualitative marketing research are based on questioning.

Quantitative marketing research is done to derive conclusions like questionnaires forms and survey. The number of respondents involved is high. Qualitative marketing research is done to understand something like in-depth interviews and projective techniques.

Marketing research based on observations is called experimental technique and ethnographic studies. Test markets and purchase laboratories are examples of experimental techniques.

The quantity measured is determined by understanding the factors that are responsible for the success of a product and then one or some of the factors are changed and the result is observed.

In ethnographic studies, observations are done longitudinally or done at several instances of time or cross-sectional, or done at only a particular time.

Global Marketing

Global marketing is nothing but marketing done on a national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to increase the sales.

Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries, and they started to deal with other countries to increase their sales. Usually, in such a case, goods that are too expensive for domestic customers to buy are exported to other countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market.

The marketing steps taken by the professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level. The other domestic companies that plan to go global hinder the growth of such companies.

They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents.

Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws.

There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork, and customers.

If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters.

But the respective offshore offices take the marketing decisions, as they will have the best knowledge about the particular market they are operating in.

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production, and marketing.

Such kinds of markets are known as region-centric. Global marketing involves the whole globe. The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace.

Marketers all over the world make marketing decisions. Such a kind of market is known as geocentric.

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Keyword Research: SEO Strategy for Your Business [Infographic]

How to create a successful SEO strategy for your business. Need help with keyword research? Tips and tools for success in this infographic.
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SEO Tips: Effective Keyword Research [Infographic]

Do you have a SEO strategy for your website? Need help performing the keyword research? SEO tips and tools for success in this infographic.
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5 Tips On How To Find Profitable Niches Online

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The truth is, only 10% of the hundreds people starting online business everyday succeed. If you like to know what they did, I would recommend you take some paper to take down some notes.

The myth about people making online is very real! In fact you have to reading courses online before you actually knew how people make money online. You can use the guide books as the stepping stone to remind you of the process involved before you even get start making money online.

1. Find Out What You Like Best

Before you even start finding out niches or things you want to sell you have to list down at least 10 hobbies or interest that you have currently. This is a important step. It can changing your life after you did just this simple work. When you fill up this list of 10 things you love to do the most you would instantly know what is your strong points.

2. Do A Research Online

There are many online research tools you can find online. You will discover what people are looking for online. However lots of people made lots of mistake when it comes to keyword research. Keyword research cannot be done in just one day, normally a proper keyword research will take about 3 full days to complete.

Also because the data collected is not 100% accurate and some even say it’s useless. The free tool will actually show you what is the keyword demand that people are looking for online.

So let’s say you type in Internet Marketing , you will find a demand of over 178,835 search per month in Overture’s network and a competition of 392,000,000 for the term Internet Marketing. Some SEO Experts claim that is the wrong way to search as it’s a broad term search.

Because of that reason I always use normal phrase to search for competition to find really good niches with little competition to feed the demand online.

3. Feet The Need

Once you have found a keyword that has high demand and low competition, you would know exactly what type of needs people really need online. All you need to do is go to networks like Clickbank or Commission Junction to find products to feed those need.

Here are just some of the HOTTEST niches online

1. Dating

2. Health

3. Gambling

4. Real Estate

5. Make Money Online

You will noticed most of the niches online are pretty much what human real need are. You will be surprised the amount of money generate for both health and dating niches.

4. Generate Traffic And List

As a full time blogger and internet marketer, you found out that using blogs and squeeze page are the two most powerful tools you can use to grab leads online. Why are leads important? For one simple reason, you need customers to communicate with so that you can update them with the latest products and services

5. Focus And Create A Game Plan

Many people failed to make money online because they lacked to focus their attention online and it can be easily distracting especially when you are running your business at home where your bed is SO CLOSE to you… It takes lots of patience actually to see some form of results when you start your online business.

And that’s it! If you are smart and able to work just print out this article follow the tips. You WILL see results if you are consistent and focus for the next 4 weeks!