Tag Archives: beginners

WordPress Guide for Beginners: Learning The WordPress

WordPress Guide for Beginners: Learning The WordPress
WordPress Guide for Beginners: Learning The WordPress

 

Learning WordPress can be a very long road for an inexperienced user. This guide can help you go from programming beginner to freelancing programming expert. An overview of the steps needed to become a competent WordPress developer.

Don’t believe the myths

When learning any field in programming, there are a ton of myths that you need to avoid!

No, you CANNOT learn to programme in 24 hours. Or a week. Or a month. To learn the entirety of programming world you will need to have a schedule. You can learn some of the basics in 24 hours, but you will never become a programmer in a day!

On the opposite is a myth saying you’ll need to be a genius on math. There is nothing further from the truth.

The Truth! There’s no reason for learning programming when there are tools to make websites. This is the most aggravating because its the hardest to explain. But put shortly, the question “why do I need to learn to code, if I have a WordPress theme?” can be answered with the following question “where would the themes come from if there were no programmers”.

Same with web development tools. There are no tools on planet earth that can write more tools, except programmers. Also, any tool that has or will exist comes with severe limitations.

Yes, you have to learn the basics of programming

The more you’ll learn about WordPress, the more you will learn how limited it is.

Here is the secret. WordPress is a platform, not a web development tool. Meaning, that a lot of the heavy work still requires you to flex your brain a bit and program. Here are some issues you might run into if you don’t learn how to program beforehand:

My theme is awesome! But I hate the styling of the widgets in the footer.
I want to build a membership site and I need x functionality, but no plugin exists.
I want to build a membership site, but my plugins conflict.
What would you do in these situations if you didn’t know how to program?

Now, please learn the basics of programming

Before you start off on your path to learn HTML and CSS, you should take a moment and relax.

The things you will need to learn are the following:

HTML: The building blocks of the front end of your website (the display).

CSS: This is the secret sauce to your website. Imagine that your HTML is a paint by numbers grid, and CSS is the paint. Every website uses CSS.

PHP: This is the black box of the website. Nobody sees it but you. It is what actually creates all of the functionality, does all the thinking, and delivers the content of your website. This is what real “programming” is. Learn it.

MySQL: Databases are where everything on your website is stored. You will need to learn how to safely interact with the database with PHP. Look up parameterized queries.

Something optional to learn is javascript. It is something that is great for animations or even delivering content to a user without them having to refresh a page. Also, there might be a time where you need to fix or update some javascript created by another developer.

Setting up WordPress

There are a couple of ways to install WordPress on your website. The absolute easiest is through your cPanel account. There is usually a program on your cPanel that will install WordPress for you. For example, QuickInstall has a one-click installation for WordPress. Another way is to download the WordPress source files and upload them to your server via FTP.

After installing WordPress, you will want to sign in to your WordPress site to set things up. There are many guides on setting up your WordPress site through the backend, but the basics you will need to learn are the following:

Installing your site theme: Even if you are planning on making your own theme, it advisable to set up someone else’s theme to base your work on. This will serve as a great jumping off point for your website.

Get familiar with plugins: they are easy to install and will provide most of the functionality of your website.

Menus: learn where these are and how to set them up. You can create menus that are useable on any part of your website.

Widgets: widgets are not to be confused with plugins. Widgets are user interface elements (like a Twitter feed), while plugins are groups of files that can potentially make sweeping changes to your site’s functionality.

Learn the difference between pages and posts. These things have very distinct and separate purposes.
This will give you enough ammunition to set up a basic website.

How does content get delivered to the user?

It is helpful to know how WordPress takes your content and presents it to the end user.

If you learned PHP, you will probably know how a website is presented to the user. It sounds silly, but it’s very helpful to know how the browser interprets data, and what PHP’s purpose is in filling in content, how the website is compiled etc.

Themes define the way that WordPress presents content to a user. They do this with PHP files that serve as templates to display certain parts of your website, like a blog post page or the header. They also include CSS and PHP files and can even provide functionality to a website.

There are also certain rules that you need to follow if WordPress is going to recognize your theme. However, the main parts will be the header, the index page, the sidebar, the footer, functions.php, and the stylesheet.

One more thing you might run across is page templates. Page templates are simply different ways to display any single site page.

Also, learn about post types. Everything on your website is a post type, whether they are pages, posts or attachments. A page template is a template for a certain post type. Learning about post types might clear a lot of confusion down to the road.

There are lists of all the global variables that WordPress provides, that range from the content you provide to users, to information on the visitors themselves.

Don’t bother memorizing these, just reference them as you go and be familiar with what type of global variables that WordPress provides you. If you don’t find them you might have to add the functionality in yourself, either in the form of a plugin or simply in the function.php file. Global variables are essential in WordPress development.

Plugins

Plugins allow you to add functionality to your website. There is actually a huge plugin market for WordPress.

Essentially plugins are groups of files that alter or add functionality to websites. There are certain rules, however, to setting up your files so that WordPress reads them.

It is also important to learn when to add things to functions.php vs creating a plugin.

Hooks: Actions and Filters

Hooks will allow you to “hook” one of your functions into WordPress so that it is run at a specific time. If you don’t use hooks, many types of functionality would not be possible. Learning what these are and how to use them will save your life, and free up a world of possibilities.

Make sure to learn the difference between the two, and how to use them. This knowledge will allow you to heavily alter the functionality of WordPress, and will greatly open doors for your site functionality.

Actions are hooks that allow you to run a function when a certain WordPress event occurs. For example, when you create a post, you might want to update a value in your database.

Practice

Naturally, you have to practice. However, if you want to take the more safe route, rent out a small shared hosting package grab a theme, and create a small blog website. (Make it something you’d want to use! In fact, use it!).

You can also use a local server on your computer, if you don’t feel like spending any money, and don’t really want to share your work with anyone.

When you have learned your way around WordPress, start another little site. However, this time is a bit more ambitious, and this time, try your hand at putting in all the functionality yourself. If you’re confused about something, you can always rip off someone else’s work and learn from them.

WordPress is a much larger topic than many people assume at first. However, if you take it one bite at a time, you will eventually learn everything you need to when it comes to creating WordPress websites.

It’s a skill that is highly in demand and doesn’t require a degree. Keep trying and you will become an expert!

Installing WordPress

If you decided that you would like your own domain name and you wish to use WordPress for your website, here is do-it-yourself information about how to install WordPress from the cPanel of your hosting account.

When you have chosen and paid for your domain name, it is time to arrange the hosting for your site.

Your hosting company will normally send you confirmation of your account with them and information about your Name Servers and how to log in to your account. When you get this information, you will be able to install your WordPress site. Here’s what to do:

Open up your cPanel using the log-in information you received in the email from your hosting company.

Once inside, scroll down until you locate the ‘Software/Services’ section and see the Fantastico icon. Click on that.

Scroll down further until you get to the list titled ‘Blogs’

Choose “WordPress” from the list

On the next page select ‘New Installation’

A new page will open on which you will fill in the information required –

‘Install on domain’ enter in the domain, add-on, or sub-domain that you have selected earlier.

‘Install in directory’ – leave this blank

‘Username’ – use a pen name, or something else, not ‘Admin’, as this will assist in securing your site against the possibility of hackers.

‘Site name’ – if you wish to self-brand, use your own name, or a pen name, but if you desire to sell lots of different product brands from various sites, then use your main keyword phrase for this particular product.

A keyword or keyword phrase is a word or a phrase that people type into their browser search window when they are looking for something, e.g. best teeth whitener, best diets, etc.

As soon as the person hits the enter key, the search engines bring up websites that have that keyword/keyword phrase listed on them somewhere because those sites are likely to have the information the person is looking for.

If your site is selling products, you should have a well-searched for keyword or keyword phrase as your domain or site name, and particularly one which doesn’t have much competition from other sites.

That way you have a much better chance of your site name coming up on the searcher’s screen.

Fill in the rest of the details as required and click on ‘Install WordPress’

Click on ‘Finish Installation’

When the next screen comes up, select to have details of your site emailed to you and save for future reference.

Congratulations! You have just installed WordPress. Now you are ready to win the world!

Internet Marketing Tips for Beginners – Learn The Secrets

Internet Marketing Tips for Beginners
Internet Marketing Tips for Beginners

 

Here are some simple but effective internet marketing tips for beginners and also some useful resources to go along with these.

1. Make a YouTube channel

A YouTube channel is not only very easy to make but also easy to manage. Most internet marketers said that video is the future of marketing as it continues to grow year after year.

So you may begin your internet marketing journey by creating a YouTube channel. Also, you can repurpose things to your blog from your YouTube channel when your blog is up and running.

2. Social media presence

Facebook alone has over one billion active monthly users and other social media such as Twitter, Google+, Instagram, Pinterest, have hundreds of millions of users. Social media allow you to connect with your target audience pretty fast.

3. Create your blog

As an internet marketer, you should have a blog or website of your own. You need it because it gets you targeted traffic and allows you to build your brand. Above all, it helps people find you in search engines.

Also, with high-quality content, you will gain higher rankings and backlinks effectively.

4. Use Google Analytics

Setup Google Analytics for your blog. It will allow you to know which contents are doing well and what you need to fix.

5. Email marketing

Email marketing is still effective. Start collecting emails right away. You can offer some freebies so that people are encouraged to sign up to your newsletter. There are a number of companies available on the web that offer both free and paid email marketing services.

6. Podcasting

A podcast show is just like your own little radio show. You can use various platforms to host and stream your podcast files. Sites like Apple iTunes, SoundCloud, etc. offer podcast hosting services. You can also use Archive.org that offers podcast hosting for free.

7. Use your existing content

Learn how you can repurpose your existing contents and redistribute them on sites like Ezine Articles, Hub Pages, Medium and other authority sites. Also post alternative versions of your YouTube videos to other streaming sites such as Dailymotion, Vimeo etc. Turn your videos into a slideshow using MS PowerPoint and then share them on SlideShare.

8. Help people solve their problems

Create accounts on Quora and Yahoo Answers. Find out questions that are related to your niche. Try to answer questions and mention your website in your answers if relevant.

9. Advertise on social media

In most cases, Facebook advertising is cheaper than Google AdWords. Facebook also provides more in-depth ad targeting options. So try to make the most out of Facebook ad by targeting user group more precisely and effectively.

3 Effective Internet Marketing Tips

Many people jump into online marketing and expect it to work without effort. You need to work to succeed. You can not have a successful business without hard work. Very simple.

Here are 3 effective marketing tips.

1. On and Off-page SEO

When starting an online business, the first and most important aspect is to grow your online presence. The more people you market to the better. In order to expand your marketing reach, you need to diversify your marketing strategies.

There are multiple ways in which you can go about increasing your exposure and driving traffic to your website.

The first of the internet marketing tips is search engine optimization or SEO. It’s an effective strategy used to increase your websites relevance in the eyes of Google. Today, when consumers need a product or service, first they searching the internet.

Generally, this process involves a search engine like Google. SEO can help bring your content and website to the initial Google search results page. Utilizing both off page and on page search engine optimization can help increase your exposure drastically.

2. Social Media

Social networking websites are a very effective tool for your online marketing. So websites such as Facebook, YouTube, Twitter, Instagram, Pinterest, are the best way to reach your target audience.

You have to learn how to utilize these platforms and reach target consumers. You can increase your traffic and your sales. The internet is driven by the demands of consumers.

The social media websites should be used to your marketing advantage. The consumers are out there. Bring your business to them!

3. Video Content

The internet is absolutely saturated with content. More than likely, a percentage of this content is quite similar to the content you are promoting. How are you distancing yourself from the competition? The video is a very useful marketing strategy.

Making videos makes you seem more human and accessible. Don’t forget that people love more the video and the visual content than text. This is the reason why Google bought Youtube.

Invest in visual content and you will have a very effective and profitable marketing strategy.

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Online Marketing Tips for Beginners: How to Succeed

Online Marketing Tips for Beginners: How to Succeed
                                   Online Marketing Tips for Beginners: How to Succeed

 

Online marketing is a very effective and profitable business if you know what to do. But with so many information online the beginners confused and they don’t know how to start their online marketing business. Here are the online marketing tips for beginners on how to succeed.

The first and probably most important online marketing tip is to create a blog. You can buy a self-hosted domain through HostGator or GoDaddy for very little investment and this way you control what is on the page. Also, it’s better to use WordPress for your blog. It’s a trusted platform and many businesses use the WordPress.

Next, you can optimize your blog using RSS subscription options and social bookmarking links so when people see your information and like it, they can not only subscribe to your site, but they can also share it within their social network as well. This is a great way to get your site see and viral.

Learning how to find and use keywords is a very important part of getting noticed in the online world. When you are writing content for your blog or page, make sure you use specific keywords throughout your content. You can use tools like Google AdWords, Keyword Discovery, WorkTracker, etc.

Research to see how often a word or phrase gets searched. This helps your ranking on search engines, like Google, Bing, or Yahoo.

With so many social media sites and video sites out there, having an automatic ping and trackback functionality is also going to be an important online marketing tip. This will allow you to ping your content virally to all the social sites as well it will also allow people to come back directly to your site thus giving you a better ranking on Google and other searched engines.

Make sure you post content every day especially in the beginning when you are just getting started with your page. It is important to post highly valuable content that is unique as this will also help your rank and be seen much faster in the online world.

Once you have become a little better established you can post content weekly to 3-5 times a week depending on the type of blog you have.

Lastly, make sure you always include your blog web address anywhere you would include your phone number. An offline mailing address can include your blog web address. Make sure your blog address is part of your email signature or located as well on your social site profiles.

This is a great offline and online marketing tip to help you get seen.

Effective Online Marketing Tips For Newbies

Even if you are a newbie to online marketing you can succeed. Just remember that there is a learning curve and once you know how to promote it is dead simple. You have probably been told that Affiliate Marketing is easy and you can make a ton of money. For the most part that is true but, you will need to learn the basics first.

Here are some effective online marketing tips you need to know.

1) Find a Popular Niche.

First, before you start your marketing campaign you need to find a good niche. A niche can be anything with people looking for answers to their problems. For example. Dog training, Relationships, Internet Marketers, Lose Weight, etc.. these are all good niches and ones that people spend money in. This is one of the best online marketing tips you can get.

2) Find a Great Product

After finding a good niche you will need to find a great selling product to promote to your niche. One of the best ways to find one is to go to Clickbank, a famous marketplace for affiliate marketers, and do a search for the top ten popular products for your niche. They are in the top ten because they are selling and that is what you want.

3) Advertise

After you have selected a product to promote, you will need to drive traffic to your website. There are various ways of doing this but, the very effective is “Article Marketing.”

Article marketing is free for the most part and anyone can do it. It doesn’t take long to learn how to put together an article and then submit them to article directories. Free advertising and traffic.

Here is a plan to start your online business

1) Find your product to promote
2) Find keywords that surround that product
3) Write 3-5 articles a day to promote your product with your keywords

The first great step is one. Take Action!

Online marketing tips will come and go. You just need to find a plan and system that works and stick to it.

 

Guide for Beginners: How to Market Your Business on Instagram [Infographic]

Guide for Beginners: How to Market Your Business on Instagram [Infographic]
Guide for beginners: How to market your business successfully on Instagram. How to create an effective Instagram marketing plan. The guide to Instagram marketing in this infographic.