Google Analytics is a key tool used by all digital marketing managers to help maximize their online performance.
Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more.
There’s a range of functions and tools available in the app. The team from MilkWhale have put together this overview of Google Analytics essentials to help keep you on track.
Who are your customers? Who is coming to your site? How many of them are purchasing services or products? How to improve your website?
If you don’t use web analytics to track the behavior of traffic to your site, then you won’t know the answer to any of these questions!
If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site.
You need to know what is effective and what isn’t. This is the reason why you need a tracking software
How do you analyze traffic?
The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is when a visitor comes to one page on your site and doesn’t explore further before leaving.
If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors or more a day. What you need is targeted traffic, visitors who land on your site and stay there. Your Target Audience.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is to check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine?
You may be paying for advertising on a site that is creating traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money.
You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for backlinks in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once?
With this information, you will be able to use web analytics to further figure out what your site needs to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business.
In fact, it is the important point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to increase your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics.
Without accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals.
After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that are not working and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Now you know the power of web analytics and the reason why you need a tracking software. Take action today and analyze your website and your traffic.
P.S.
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Google Analytics is one of the best tools you can utilize and keeps track of many things for you and even supplies live reports and traffic intake whenever you need. You simply cannot be successful without measuring your market data. It’s a big risk only guessing the habits of your audience, and not knowing exactly what they’re looking for.
1. Check Analytics
Make it your top priority to check your analytics every single day. This includes checking your reports daily. Doing this ensures you are easily keeping track of what your audience is interested in, as these reports show all your top pages and number them into a top ten. Listing these pages allows you to see what number of traffic is leading where. So you know where your traffic is.
2. Understand Your Audience
One of the main, and best reasons, to invest in a data-driven marketing strategy is to keep track of exactly who is interested in what. A well-thought marketing campaign can solidify your company or product and bring your audience closer to your brand.
Using an analytical program can help you understand your audience. You will know how your audience reacts to your existing content, their favorite types of content, etc.
3. The Non-Targeted Audience
You already know that it’s important to understand the customer, but it is also important to understand those who aren’t interested in your product. By understanding those who aren’t interested in your product, you can tweak your campaigns to include them and you can increase your traffic and customers.
4. Use Social Media
Using social media can be an extremely helpful tool to use to your advantage. Facebook and Twitter are the two biggest social platforms in the industry, and if you use these to your best advantage, then your traffic will boost by massive margins.
Linking the social engagements to your analytics program will allow you to keep track of all your social media posts, giving you traffic information for them as well. Using this tool will allow you to see what is popular with your social media audience, giving you an even bigger opportunity to market to an entirely different audience.
Google Analytics
Google Analytics is a powerful and Free tool available for all website owners. Getting visitors to your website is a challenge all on its own, But an analytics-enabled website will give you that extra edge that every webmaster needs.
It will help you to identify weaknesses in your site and find your strengths. Learn to use the tools and reports to help your site grow and best of all get daily, weekly and monthly information about your valuable traffic such as where your visitors came from, What pages they visit, how long they stayed and what keywords they used.
While you may think your website layout, content and ads are 100% perfect, With detailed analysis, you get to see and surf your site the way your users do. Figuring out what works and what doesn’t.
You can optimize your site to make the most out of your visitors and the most out of the ads you are promoting.
All the marketers are here to make money! If you are also running your own advertisements such as AdWords google analytics is invaluable and must have resource. Learn what ads are bringing you traffic and which ones are converting, This alone will save you a ton of money.
Best of all it is Free, Powerful and features rich and no serious website owner can do without it. All you need is a Google email address and you are set up and ready to go. It’s a great advantage for your business to use Google Analytics
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Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know? These are some of the reasons you need the web analytics for your business.
If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is, when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
The web analytics will help you to create a successful business and make money easier. You will know what works and it’s profitable and what else you need to succeed online.