Tag Archives: 2021

Social Media Hashtags: 8 Tips on How to Create A Successful Strategy in 2021 [Infographic]

April 9, 2021business, infographic, marketing, Social Media, work from home2021, create, hashtags, how-to, social media, strategy, successful, tipsjtsantalis

Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.

Social Media Hashtags: How to Create A Successful Strategy in 2021

You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.

Here are some tips about social media hashtags and how to create a successful strategy in 2021.

Why You Need To Use Hashtags

Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.

But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.

A good hashtag will help you to create high visibility for your brand and a higher ROI.

Why You Need a Hashtag Strategy

A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.

Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.

A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.

Find Out What Your Audience Wants

They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.

Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.

Hashtag and Social Media Platform Rules

Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.

For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.

Different platforms mean different rules.

Types of Hashtag Strategies

There are three types of marketing strategies for hashtags.

Brand & Campaign Specific
Trending
Content Hashtags

Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.

A trending hashtag is popular because of the topic it is covering.

Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.

Use Catchy Hashtags

If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.

Use Trending Hashtags

Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.

Trending hashtags in your content will drive higher engagement rates.

Use Inspiring Hashtags

Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.

Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.

Last Tip

The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.

Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.

Social Media: 7 Tips on How to Grow Your Accounts in 2021

April 2, 2021business, marketing, Social Media, work from home2021, accounts, grow, how-to, social media, tipsjtsantalis

You like social media and you have added your business to various social media platforms. But do you know how to grow your social media accounts?

Attention! Don’t fall into the trap of creating social accounts and then wait for everyone to start following you. This is a big mistake. You need to take action and start following interesting, relevant, social media accounts.

Social Media: How to Grow Your Accounts in 2021

Here are some useful tips about social media and how to grow your accounts in 2021.

Target Market – Target Audience

Social Media: How to Grow Your Accounts in 2021

Identify your target market. You can target a certain geographical area or certain countries. Also, if you get followers who like your posts and share them, but they are outside your target market, then you should still connect with them.

These social media followers can help to grow your account and your business. Connect with them and build relationships.

You Need A Plan

A growth plan or schedule will help you to keep on track. You might want to connect with 30 new accounts each week or you need 50-100 new followers every month. Create a schedule and work on it.

Reciprocation – Give and Take

If a follower likes and shares your content, reciprocate! (Give-Back). Otherwise, they will soon stop! Every time a follower or followers share your content, you need to share their content. Don’t forget that they help you so you need to help them too! That’s social media. Be active and help your followers. If you want only to take you will fail!

Build Personal Connections

People like to buy from people that they know and trust. Share some personal posts. Share pictures of you and the team or share interesting memes that will help you to connect with your followers on a more personal basis.

These kinds of personable posts will allow your followers to feel much more connected with you and your business.

Quality Over Quantity

Don’t spam your followers. Daily posting for marketing content is just fine. But too much marketing content can be viewed as a spammy account, especially if there is no other activity other than marketing posts.

If the balance is wrong, then you will start to lose followers. Instead of advertisements, why not share knowledge, tips, tricks, or even funny posts. These kinds of posts can establish you as an expert in your niche or topic.

Appreciation

If a person or business share your content, you should appreciate and thank them. If you are tagged in a post, recommended or you have supportive followers that constantly like your content, then show your appreciation. They will feel happy and they will help you more.

Positivity

Famous Maya Angelou has said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. If you can make someone smile, then do it! Think positive.

Positivity is a very attractive quality! Positivity will help not only to retain your followers but will also attract others.

It’s important to follow the rules of social media platforms you use and participate in. You need to help your followers and provide quality, helpful, content. You can grow your social media accounts but you need an effective plan and a positive way of thinking.

Blogging: 12 Tips on How to Create A Successful Blog in 2021

March 27, 2021blogging, business, marketing, seo, Social Media, work from home2021, blog, blogging, how-to, successful, tipsjtsantalis

Creating a successful blog it’s a long-term experience. Also, you need to have a passion and to work hard if you want to succeed as a blogger. But some fundamental blogging tips are useful to the majority of bloggers.

Blogging Tips: How to Create A Successful Blog in 2021

Here are some interesting and useful tips about blogging and how to create a successful blog in 2021.

Write Regularly – Have A Schedule

If you want to grow your blog, you need to write and publish regularly. You don’t have to post every day. But you need to be consistent in your schedule.

Blogging Tips: How to Create A Successful Blog in 2021

Choose how frequently you will publish and then stick to that frequency. You can start with 3 posts per week and then gradually increase your pace.

You need to be motivated and enthusiastic.

Social Media Presence

As a blogger, your social media presence is important. if you want your online business to succeed, an active presence on social media platforms is crucial and essential.

Your potential customers or target audiences are active on social media. So if you want to increase your traffic and sales, you need to meet your prospects where they are at.

Also, a social media presence will help you build relationships with your clients, generate loyalty, and grow your business.

Scannable Posts

Stats show that 75% of visitors skim rather than read the blog post thoroughly. So, it’s important to make your blog posts scannable.

You need to use bold headings and subheadings, numbered lists, or bullet lists. You should also keep your sentences and paragraphs short so that it’s easy to read.

Web Design and User Experience

One of the most important blogging tips is to improve the user experience for your readers. If you don’t know about effective web design, you can hire a professional web designer to help you.

Also, you can use a high-quality WordPress theme (free and paid). There are many different designs to choose from for your blog.

Create and Use Evergreen Content

Evergreen content is content that is timeless, and relevant to readers. Evergreen content has no real expiration date and retains its value long-term.

Benefits of Evergreen Content

Lead Generation — Evergreen posts will be ranking high. So you need to optimize these posts to collect leads. These posts can bring you many leads for a long time without you having to do any additional work.

Traffic — Evergreen content tends to rank higher in the search engines. These evergreen posts can generate a lot of website traffic.

Efficiency — Evergreen content will work for your business a long time after it’s published.

Marketing Automation

Marketing automation is a powerful solution for businesses and marketers. You can automate, and monitoring your marketing tasks. These days new technology can help you to automate your marketing strategies.

Niche Blogging – Topic

Niche blogging means that you need to focus on a specific topic and becoming an expert on that topic.

If you want to start a business blog, maybe a work-from-home business blog is a good idea.

Later, once your blog has gained some traction, you can cover broader topics.

On-Page SEO Strategy

On-page SEO is only a part of your SEO strategy, but it’s important. You have complete control of on-page ranking factors.

Google SEO – E.A.T.

E.A.T. stands for expertise, authoritativeness, and trustworthiness. The highest-ranking pages on the internet have content that applies to your industry, informative, and high-quality.

On-page SEO strategies need to consider these qualities to achieve higher rankings.

Meta Descriptions for Posts

A meta description (also, called tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. The meta description still plays a significant role in on-page SEO.

Google uses click-through-rate (CTR) as a factor to decide your ranking. This is why optimizing your meta description is so important, as is optimizing your titles.

Google Analytics & Track Traffic

When you start a blog, you need to get more traffic. To achieve that, you need to know what’s working and what isn’t.

Google Analytics allows you to get detailed information about your visitors, such as how many have visited your site, how long they stayed, and what pages they viewed. So you can improve your marketing strategies.

Google Analytics gives you insight into the traffic on your site including your audience and how people interact with your site.

Attractive Headlines

Your headline or title of your blog post is the first thing that your readers notice. So, it has to be good enough to grab their attention and make them want to read the article.

You can use free tools (Headline Analyzer) to help you create attractive blog post titles.

Focus on Quality (not Quantity)

Blogging is a business and investment, not a get-rich-quick scheme. So you need to focus on quality, not quantity.

It’s much better to create and publish less content. You need to spend more time creating it and making something that people will love and want to read.

Stats show that 80% of traffic will come from 20% of your blog posts. Focus on that 20% of your posts that are driving most of the traffic, and take the time to create other high-quality posts with similar structure, topics, and elements.

Make your research to find more useful tips and trends about blogging. Step one – Take Action Now and Never Give Up!

Digital Marketing: 7 Mistakes to Avoid in 2021

March 15, 2021business, Ecommerce, marketing, Social Media, Startups2021, avoid, digital, marketing, mistakesjtsantalis

These days digital marketing and the online world are moving fast and consumer interests and behaviors are changing. Marketers can no longer use the same old marketing methods. You need to know new trends and strategies about digital marketing if you want to succeed.

Digital marketing trends can help you increase your site traffic, generate leads, and grow sales. Also, you need to avoid common mistakes.

Digital Marketing: Common Mistakes to Avoid

Here are some mistakes you need to avoid in 2021 and also how to create a successful digital marketing strategy.

You Don’t Use An Email Marketing Strategy

Digital Marketing: Common Mistakes to Avoid

Email Marketing is one of the oldest methods of marketing. Email Marketing campaigns can generate more sales than other digital marketing strategies.

Your business should run email marketing campaigns to build relationships with your customers and increase sales.

You forget Your Old Customers (Not Engaging with Them Anymore)

It’s important to hold on to your old clients and customers. The fact is that they already know your brand and they will buy from you again in the future. This is why using digital marketing, retargeting marketing, and other strategies need to remember and help your old customers.

As you know in the world of business “Repeat customers and old customers are your business”

You Avoid User Generated Content (UGC)

Customer choices, interests, and behaviors have changed. What they are looking for is what other customers are saying about the brand. This helps them to decide about a brand, products, or services.

UGC is something that brands should use. This can be on their websites and social media profiles.

You Don’t Have An Online Shop – eCommerce

Consumers expect every brand to have an online shop. If you don’t have the budget and the resources to go for a standalone store, you can always use Instagram Shop or platforms like Amazon or eBay to redirect your customers to a platform from where they can buy your products or services.

These days eCommerce is popular, effective, and profitable too. Pandemic has increased the sales of online shops!

You Are Not Ready For Challenges

No one could have prepared the world for the pandemic. What the pandemic has made clear is that businesses should prepare for challenges. Having a Plan B, C, or even D, is essential to not only earn money but also to ensure business growth.

This also means planning for new digital and tech trends. (AI, AR, VR, and Data Analytics)

You Don’t Know About Cybersecurity And Infrastructure

Cyber attacks are a danger even for the biggest organizations or brands. Small businesses that lack cybersecurity infrastructure and resources are far easier to get attack from hackers.

Data and financial details are very sensitive. So cybersecurity is very important for your business.

You Don’t Use Data Management and Analytics

Data is very important for your business operations. You must start using data in the most productive ways. You can hire an expert to help you. Investing in data management is like investing in the future of your business.

Digital Marketing in 2021: What You Need To Know

Digital Marketing is a field of expertise. What works today might not have the same impact tomorrow or the next month.

Creating and using a new strategy will help you to win your competitors. The adoption of new technology and digital tools is the top priority for businesses and brands.

The year 2021 promises a great future for businesses. Digital marketing strategies are important but you need to eliminate the mistakes and also you need to discover and use the new trends.

Businesses need to understand that all their customers are online. It is very simple. You need to be present in an online place where your target audiences are and present your products or services to them.

eCommerce: 8 Tips on How to Increase Sales with Mobile Marketing in 2021

March 12, 2021business, Ecommerce, marketing, Social Media, Startups2021, ecommerce, increase, marketing, mobile, sales, tipsjtsantalis

These days mobile marketing is a necessity for businesses and brands because the majority of users are now browsing from their mobile phones. This fact affects and e-commerce. In 2021, mobile devices will be more important than ever. So you need to know tips and strategies to generate more sales with mobile marketing.

eCommerce: How to Increase Sales with Mobile Marketing

Mobile Marketing – Explanation

Mobile marketing is a marketing method that is specific to mobile devices. The methods you are using to market will be targeting mobile devices. Certain methods only apply to mobile devices.

eCommerce: How to Increase Sales with Mobile Marketing

Mobile marketing can be varied. Depending on which devices you are trying to target. Also, it depends on your location and other important information.

Stats

Stats show that more than 50% of searches now come from mobile devices. Most people browse using their mobile phones, and some people don’t even own a laptop or desktop anymore.

That means we are moving to a future where mobile devices will rule the online world. So many of your website visitors are using a mobile device.

Here are some tips about eCommerce and how to increase your sales with mobile marketing in 2021.

Mobile-friendly Website and eCommerce

The first step you need to take is to have a mobile-friendly website. You also need to have a company to help you with the backend processing of transactions. Also, you need to optimize your website.

You will have to have a website theme that works great and is user-friendly. Your website has to be optimized for various screen sizes and mobile operating systems. You need to optimize your website to load as quickly as possible. You need to keep your website small to minimize that load time.

Optimize Your Ads

You need to do the same for your ads. Mobile advertising is getting more popular than ever. But the advertisements work differently on mobile devices. You have a lot less space to work with, so you have to choose your text content and images to work with mobile devices.

It is one of the most important parts of your marketing strategy because most mobile e-commerce websites are buying traffic (Ads). Ads attract visitors quickly and easily. So eCommerce websites don’t use other methods like SEO, content marketing, etc.

Research and Plan

You need to start by researching the market. You need to have a clear understanding of the people you are targeting (Target Market). A plan is going to help you. With the right plan will save time and money.

You can use techniques like geofencing (you only allow visitors from certain countries). There are many toolkits you can add to your e-commerce platform to make this technology possible. It is the type of planning that will help you to generate more sales.

Social Media and Mobile Devices

One of the great advantages of mobile marketing is social media. The majority of people access social media through their smartphones, so it is a great way to reach and attract these people.

The smartphone also lets you get access to location data, so you can decide who you want to target. Social media makes mobile marketing even better, and this is very important for your eCommerce business.

Social media will allow you to target people and get personal information from them that they would never tell you.

Mobile Marketing and Chatbots

Another great way to reach people is through chatbots. These are small applications that talk to people automatically. They can be optimized with machine learning and artificial intelligence (AI) to give realistic responses.

You can use chat applications available for mobile devices. You will get more data about how people respond to certain things.

Website Load Time

Google helps the websites that load fast to rank higher. This is the reason why you need to optimize your eCommerce website. Your entire website should not load in more than one second.

Voice Search

Another effective tip that mobile marketing has is voice search. You can search using your voice through your mobile phone. This is a feature you can integrate into your e-commerce website. It will help you with site usability and effectiveness.

SMS Marketing

SMS marketing is usually the best method for mobile phones. But you need a clearing and settlement system for it to work well. SMS marketing can be expensive, but you can get good at it and use it to great effect.

You can use SMS marketing after getting the person to buy at your e-commerce store. (Follow-up Marketing)

E-commerce is complicated but it’s profitable. You need to know how to create a successful e-commerce website quickly and easily. Also, you need to create an effective mobile marketing strategy to increase your sales and profits in 2021.

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Tag Archives: 2021