Tag Archives: 2021

eCommerce: New Trends You Need To Know In 2021

May 1, 2021business, Ecommerce, marketing, Startups2021, ecommerce, online, shop, trendsjtsantalis

Today eCommerce has become the new norm. Experts believe that over 95% of all purchases will happen online by the year 2040. Today, there are 2 billion online shoppers, and the eCommerce industry is growing by 23% annually.

But 46% of the US’s small businesses still don’t have an online store. Probably they ignore the value of eCommerce.

eCommerce Trends and Tips In 2021

Here are some promising eCommerce trends you need to know in 2021.

Voice Commerce and Search (AI)

Many changes have been in the way we communicate with our devices. These days more people are turning to dictation and voice-based commands. With smart virtual assistants, speakers, home automation systems, etc, people are using voice commands and voice search.

Artificial Intelligence (AI) based systems perform their commands for them. Close to 50% of all searches were voice-based last year.

Business owners must capitalize on this trend and implement this technology into their eCommerce store or app. With voice search, people can order something from your store while driving, while watching a movie, or while reading a book.

Chatbots and Customer Experience

Many businesses are using chatbots on their apps and online stores. One of the advantages of chatbots is that they can help businesses to improve customer experience. (Chatbots can provide solutions right away!).

With chatbots, brands and businesses can listen to their customers’ complaints, offer solutions, resolve conflicts, etc. Today’s machine learning and AI algorithms allow chatbots to improve their performance.

Immersive Technologies – AR and VR

Immersive technologies are Augmented Reality (AR) and Virtual Reality (VR). You can use these technologies to provide advanced solutions to your customers.

For example, you can use AR to welcome customers to your store and even try some of your apparel or outfits out.

With VR, you can go a step further and completely transport them to a different dimension and provide an unforgettable experience.

With AR and VR technologies, the only limitation is your creativity.

Analytics

One of the reasons why eCommerce is a phenomenon today is because of analytics and Big Data.

eCommerce websites can provide a lot of information and insights. So businesses can discover many aspects about their brands that otherwise were undetected. With analytics, you can improve your business and customer experience.

Headless Commerce – Personalization Experience

Headless commerce means that you divide the frontend and backend from each other. You could personalize the front end based on your customers’ needs and preferences.

The backend will be generic for all sessions. Executing tasks, retrieving data, etc. The advantage of headless commerce is that every visitor will have a unique and personalized experience on your website.

This interesting trend can increase customer acquisition and retention.

Omnipresence

These days customers can access your store from their tablets, smartphones, personal computers, and even televisions.

Omnichannel means that they can reach your business or eCommerce through diverse platforms and channels.

A visitor to your eCommerce store or app might be from Instagram, LinkedIn, Twitter, TikTok, a blog post, a YouTube channel, or another source. With so many platforms, you need to tailor your content and present it in a different way to each platform.

By retaining your brand’s voice, tone, and authority, you establish an omnichannel presence and improve your online presence.

Last Tip

You can also use influencer marketing to reach your potential buyers or customers, connect with them, and generate more sales.

The eCommerce industry keeps growing. Use these trends to improve and grow your eCommerce business in 2021.

Advertising Tips: 8 New PPC Strategies for 2021

April 27, 2021business, google, marketing, work from home2021, ads, advertising, new, ppc, strategies, tipsjtsantalis

Pay-Per-Click (PPC) advertising is a useful and efficient strategy for online businesses. But advertising strategies are changing because technologies are changing and old ways are replaced with new ones.

Advertising Tips and Strategies for 2021

These days the online world and technologies are changing pretty fast. So you need to know how to improve your advertising and marketing strategies to grow successfully your business.

Here are some new strategies and advertising tips for 2021. How to improve your PPC campaigns and grow your revenue.

Google Rules and Data

Google announced in 2020 that it will be hiding some data from search query reports (Google is changing the rules again!).

Search term reports are used to show how many times people clicked on specific search terms, and you could use that data to understand the needs of potential clients. However, after the change was made, the report started to “ignore” the terms that were clicked the most and started showing different terms that Google valued more.

Understand Your Clients – Provide solutions

You need to connect with your clients and your target audience on a higher level to truly understand their needs. You need to know how they communicate, what needs they have, and what problems they want to solve. When you know their needs and problems you can provide the best solutions to them.

Ad Automation

The future of PPC advertising is automation. The automation of PPC advertising will bring better results, but it will require a lot of effort.

Researching Your Competitors

With these new trends about the future of PPC advertising, researching your competitors’ ads is very important. Advertisers who know how to grab their clients’ attention will generate more money.

These days competition on PPC ads is pretty hard and you need to avoid mistakes.

A Big-Picture Strategy

A big-picture strategy is important. Marketers and advertisers need to develop a creative mindset that will help them plan the future of their business. This approach will also help them to invest money in the right type of advertising.

When creating advertising campaigns, you need to think about their purpose. You need to provide solutions and benefits to your target audience.

Messages and Emotional Connections

Creating a message is not enough. You need to articulate it properly. The emotional connection between your business and your clients is crucial. That’s what will help you engage your customers.

You need to create responsive and dynamic ads. You need to learn new skills, improve your ad writing, and testing the success rate.

Test

Every advertising campaign needs a lot of tests before it can reach its full potential. With so many different strategies it’s crucial to use only the most efficient and successful.

Important Tip! There is no progress without trial and error.

Mobile Optimization

It is unbelievable that still some companies and marketers do not optimize their websites for mobile use. You need to provide a mobile experience to your customers. Most people are using their mobile phones to search online and not their PC or laptops.

Last Tip

By following these tips and PPC ad strategies for 2021, you can create successful and profitable PPC campaigns.

Connect with your target audience and understand their needs. Build an emotional connection and provide solutions. They will thank you and also they will advertise your business for Free!

Mobile App Trends In 2021: 7 Useful Apps You Need To know

April 16, 2021artificial intelligence, business, Ecommerce, marketing, Social Media2021, app, artificial, intelligence, mobile, trendsjtsantalis

These days people are spending a lot of their time on mobile devices. So mobile app trends are important for businesses and mobile users. The mobile app industry continues to generate new apps to attract more customers.

Mobile App Trends In 2021

Here are some mobile app trends you need to know in 2021.

Internet of Things – IoT

IoT is a technology trend that has the power to transform our lives. People want smart assistants who can do small tasks for them. We need both IoT-enabled devices, data, sensors, and secure networking links to make that a reality.

An example of IoT is that we can use a smartphone to link to a house’s heating system. Mobile applications have been developed that can control the heating system and even can change the settings as needed.

IoT methods are expected to be used in various industries in 2021.

5G Technology

5G is the new game-changing technology. It can improve the speed of the internet and it’s the easiest way to transmit data wirelessly.

Speed and performance are essential in this fast-paced world. With a 10x reduction in latency and being up to 100x better than 4G, 5G can change mobile apps development dynamics.

With the increased speed, developers will be capable of introducing new functionality and features without worrying about output and performance. Virtual Reality, Augmented Reality, and HD resolution video streaming will be easily incorporated into every mobile tech sector.

We will see 360-degree video recording, virtual reality mapping systems, and 3D industrial modeling on mobile devices with the help of 5G.

Artificial Intelligence (AI)

The adoption of Artificial intelligence in most markets, especially on mobile devices, has opened a new era.

Applications like Google Assistant, Siri, and Replica have become more powerful and reliable. They learn from you and use the Internet of Things to complete different activities.

Also, Artificial intelligence is becoming a significant part of mobile app marketing. Marketers use AI-powered Machine Learning (ML) to research users’ behavior and optimize products accordingly.

Reports show that ML-based mobile apps will increase in 2021.

Mobile Commerce – eCommerce Apps

Stats show that mobile e-commerce applications have a higher conversion rate than mobile pages. 54% of mobile users purchase using apps of companies. People are using mobile commerce apps and find them easier to use than most mobile sites.

Every day, many companies releasing new apps to increase sales. eCommerce apps have many advantages and many people will use these apps in 2021.

Applications for Wearable Devices

Wearable devices connect with the user’s mobile phone and receive messages and mobile internet connection updates. Smartwatch will become a trend in 2021. So the wearable software market is expected to rise in 2021.

Features like collecting user’s health data, accessibility to social media, etc, have made wearable devices the hottest trend in 2021.

The most profitable wearable apps in 2021 will be in the wellness, healthcare, and automotive category.

Chatbots

Chatbots are becoming more smart and sophisticated. Chatbots on websites have grown in popularity because users like them. They are becoming the latest industry standard in terms of customer service.

With their mobile devices, users want to save as much time as possible. Instead of spending their time in offline interactions, users choose to study, order and receive information online.

With the availability of chatbots, this information can be provided instantaneously. Also, websites and applications are using chatbots to improve user experience.

Mobile Wallet App

Mobile wallet app is the new trend in 2021. Online transactions, online orders, online purchases, and online cash are popular applications for mobile wallets. With the ease and convenience mobile wallet apps offer, many people will start using them in 2021.

Online shopping has grown because of the pandemic. Applications like Google Pay, Apple Pay, and Samsung Pay have gained popularity and importance. Almost all transactions and orders can be done with these mobile wallets.

Even Amazon and other e-commerce websites are using mobile wallets.

In a few years, virtual money is expected to be the main currency. 2021 is the year where mobile wallet applications will be trending and popular.

Mobile app development companies should remain up to date with the latest trends. People love mobile apps and app companies will keep creating new mobile apps for businesses and users.

Marketers Guide: 8 Marketing Tips To Succeed In 2021

April 13, 2021business, marketing, Social Media, Startups, work from home2021, guide, marketers, marketing, success, tipsjtsantalis

Marketing and the online world are changing pretty quickly. It’s essential to know new tips and trends to become a successful marketer and grow your business this year.

Marketers Guide: Marketing Tips To Succeed In 2021

Here are a marketer’s guide and useful marketing tips to succeed in 2021.

Strategies and Budget

Most businesses these days don’t have big budgets to invest in expensive marketing strategies. You need to create marketing strategies that are low-cost and profitable.

First, you need to know your target audience. Then you need to fill their needs. You can use social media platforms, YouTube, Quora, forums, etc. Then you can provide high-quality and informative content to promote your business and attract more interested people (Potential Customers).

Use Social Media Ads

87% of social marketers already use Facebook ads. Also, many marketers are using paid ads on Instagram, Twitter, LinkedIn, and TikTok. Social media platforms are popular and effective. Many businesses and brands know that paid promotion (Ads) is a must if you want to get visibility.

Use Your Existing Content

Most marketers today understand that they need to produce large volumes of content to increase their targeted traffic. But they often focus on creating new content and overlooking the value of their existing content.

You can reuse your existing content and create videos, slideshows, or even e-books.

Brand Advocates and Recommendations

People look for recommendations from their friends before buying a product or service. Your customers and followers are a powerful resource to help you reach new audiences and generate conversions.

It’s better to create campaigns to incentivize them to spread your message. Create offer rewards for referrals. Or you can create a branded hashtag and encourage your audience to use it.

User Experience

Creating a message that speaks to your target audience is the first step to success. But you need to create an excellent website user experience (UX) to improve your marketing strategy and generate sales.

So you need to optimize your UX to drive traffic and sales. It’s essential to improve site speed, navigation, and mobile-friendly website.

Authenticity and Relationships

People don’t like salesy content. Brands and businesses need to develop better strategies to build authentic, long-term, relationships with their target audience.

One of the best ways is to create live content. Host a live podcast, stream Facebook Live videos, webinars, etc. Many people like the live content and they feel happy and a part of your business.

Use Influencers

Influencer marketing is a great way to broaden your reach on social media and the web. Collaborate with influencers in your industry to reach a new audience. Gain followers and improve your online presence.

You can also use micro-influencers to promote your business.

Strategy Analysis

All the marketers know the importance of analysis to optimize their strategies. Top marketers don’t rely on past performance to improve their strategies. They make adjustments to their strategies in real-time based on the latest insights.

You need to analyze the performance of your marketing strategy and you need to improve it right away.

Last Tip

You have to know about new technologies, tips, and trends to create a successful marketing strategy. Take action now. Adopt new tips to succeed as a marketer in 2021. Important Tip. Never Quite – Never Give Up!

Video Ads: CTV (Connected TV) The New Trend in 2021

April 12, 2021business, Future, marketing, Startups, work from home2021, ads, ctv, new, trend, videojtsantalis

Video ads are more engaging than any other type of ads. Also, they are personalized and profitable too. Video ads grab attention right away and encourage people to make purchases.

Compared to traditional TV, ads on connected TV provide more opportunities for targeting and personalization.

Video Ads: CTV (Connected TV) The New Trend in 2021

When you show your products or services in action, customers can see and understand all the details, evaluate the offer, and make a purchase. There are many types of video ads now, like 360-degree videos, in-stream ads, etc.

Video ads are the future of advertising because they allow advertisers to connect with their target audience easily and in many formats. One such format is CTV (connected TV). It’s the new trend of video advertising.

Connected TV is an Internet television that allows users to consume content from the comfort of their homes, using a smart TV or streaming device. The main features of CTV advertising are selectivity and flexibility.

Stats show that 55% of advertisers plan to shift their budgets from broadcast and cable to CTV in 2021.

CTV Monetization

There are platforms for CTV monetization like TheViewPoint, where publishers can find interesting offers. This option is highly recommended for those who are new to video advertising. But also is useful for experienced publishers.

Choose Partners

CTV ad buying can be performed via direct and indirect deals. You can communicate with brands directly and you decide all the campaign aspects and tracks the process. You choose partners and build relationships with them.

Ad Formats and Content Monetization

Publishers can use ad content in many creative formats to achieve the best results.

CTV platforms encourage you to deliver custom-made ads, in-stream rolls, and even ads with implemented QR codes. Viewers can scan the code to visit advertisers’ online shops or websites instantly.

The variety of formats allows publishers to choose the one that suits their business.

Customization

CTV ads are highly customizable. You can choose the moment to deliver ads, add interactive elements, and use customers’ data to reach an incredible level of targeting.

Customization and deals with advertisers increase publishers’ chances to get the most of their ad inventory. Don’t miss the chance to get this opportunity to generate sales and money.

Last Tip

The success of your video ad campaign depends on several factors. Monetization platforms will help you to create amazing video ads. So you will increase your chances for success in the world of CTV advertising.

Platforms give more freedom and customization options to publishers. Also, CTV advertising is the new trend in 2021. Streams, online TV series, and other digital content delivered over the Internet have a vast reach and it keeps growing.

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Tag Archives: 2021

eCommerce: New Trends You Need To Know In 2021

eCommerce Trends and Tips In 2021

Advertising Tips: 8 New PPC Strategies for 2021

Advertising Tips and Strategies for 2021

Video Ads: CTV (Connected TV) The New Trend in 2021

Video Ads: CTV (Connected TV) The New Trend in 2021