Tag Archives: 2021

Instagram: 7 Tips on How to Generate More Sales In 2021

March 9, 2021blogging, business, marketing, Social Media, Startups2021, generate, how-to, ibstagram, sales, tipsjtsantalis

These days (2021) there are many social media platforms you can use to promote your business. But, when it comes to converting your audience into loyal customers and generate more sales, Instagram is the best platform to use.

Instagram: How to Generate More Sales In 2021

Instagram has many advantages and apps to use. Like Stories, Insta Shops, Reels, and Guides. It’s easy to grow your target audience and market your products or services on this platform. You can generate more sales with Instagram.

Here are some tips you need to know about Instagram marketing and how to generate more sales in 2021

Target Audience and Needs

Instagram: How to Generate More Sales In 2021

If you want to sell on Instagram, it’s crucial to understand what your potential customers need or like. So it will be easier to target the right audience and create content that will convert your followers into loyal customers.

So who is your ideal customer? Where are they based? What do they like? What do they need?

All these questions are important, as they help you to speak directly to your ideal customer.

Content Strategy

If you want to grow your followers or make more sales on Instagram you need a powerful content strategy.

You need to post with purpose. To make more sales, you must first build excitement in your audience, so they will buy your new product or services when the time comes.

By having the right combination of inspirational, educational, and promotional content, you can help your followers and gain their trust.

You need to posting consistently to build a successful content strategy.

Branding and First Impression

Branding is essential on any social media platform. But on Instagram, it’s truly your branding that makes you stand out from your competitors.

Instagram is a visual platform where eye-catching profiles perform 30% better than regular ones. This is why you need recognizable branding, to help your content stand out from the crowd and attract more potential customers.

Instagram is like a shop window. It’s the first and sometimes the only thing that Instagram users will see about your business. So, make that first impression count! (Amazing and Attractive)

Real Connection

A common mistake that many businesses do on Instagram is that they don’t create a real connection with their target audience. You need to help and interact with them to build trust and also encourage them to interact with your content.

So it will be much easier for you to convert them into buying customers when you launch a new product, offer, or service.

Welcome them via direct message, ask for their opinion in your captions, create polls, or ask them about their needs or problems. It’s important to do this regularly. So you can build an authentic connection with your audience.

Use stories

Stories are an amazing but overlooked tool to sell on Instagram. Stories are 40% more convincing than grid posts! All of the followers watching your stories are already interested in your business, brand, or services. So it’s easier to convert them by promoting your offer in your stories.

You need to create visually impressive stories to generate more sales.

User-Generated Content (UGC).

Stats show that 85% of buyers are more influenced by UGC than they are after viewing brand-created content.

An effective technique for strengthening brand credibility and establishing trust. UGC helps business owners to have authentic content created on their behalf.

Create Instagram Exclusive Promotions.

By offering your audience discounts, coupons, or giveaway exclusively through Instagram, you create a portal for sales. Plus, since the promotion is solely on Instagram, your customers will feel special.

This tip will attract more people to follow your profile.

With a successful Instagram marketing strategy, you can quickly generate more sales and grow your business in 2021.

Small Business Growth: 5 Technology Trends in 2021

March 8, 2021artificial intelligence, business, marketing, Startups2021, business, growth, small, technology, tips, trendsjtsantalis

2020 was a very difficult year (Pandemic). It pushed people to change their lifestyle and the way of working (Remote work). The world was not prepared for such a viral outbreak. For many people worldwide 2020 was a disaster.

This also affected the world of businesses (Big or Small). Companies had to find a way to keep operating but still respect and follow the new government measures. They have to use collaboration tools such as video call software (Zoom), chat apps (Slack), screen-sharing software (TeamViewer), and so on.

Small Business Growth: 5 Technology Trends

Here are some interesting technology trends you need to know and how to grow your small business in 2021.

New Collaboration Tools

Pandemic has pushed businesses to virtual offices, online video conferences, and many other software solutions that transform a traditional office into an online one.

Communication had to be effective because teams now are working remotely.

So it’s expected that 2021 will bring more and better collaboration tools. No one can say when the pandemic will end, so it’s safe to assume that businesses will need effective and useful collaboration solutions.

Many companies will start using new types of collaborative tools. (there are already many categories available).

Companies that have to hold meetings regularly are using Cisco Telepresence for high-quality video conferencing.

Also, more businesses will turn to entire collaboration systems. These systems are made of workflow applications, databases, and other software solutions that allow companies to run everything remotely.

For example, Microsoft SharePoint is a great collaboration system. It allows employees to access important data from all kinds of devices (PCs, laptops, smartphones, etc.).

AI and ML

Artificial intelligence and machine learning are a top trend for many IT enthusiasts and tech fans. These technologies are already used in many aspects of life, and more and more people are loving these tech trends.

AI and machine learning are implemented more among business owners. Entrepreneurs and marketers will keep incorporating them into new and existing businesses in 2021.

This year will bring more AI tools and apps. Keep in mind that the main goal is to use AI to provide better and more personalized customer experiences.

Also, many people and experts believe that AI will find its use among small business owners. It is expected that small businesses will start adopting AI quickly. AI can help small businesses to improve their marketing strategies.

Also, AI can help small businesses to offer more personalized experiences to their customers.

The 5G or fifth generation of cellular capability is just here. 5G is about faster data transmission speeds.

According to various phone manufacturers, 5G can outrun 4G LTE easily. It’s an important fact that there is little to no latency (the delay experienced in data transfer).

It’s a great step in the development of the Internet of Things (IoT). 5G networks can support the influx of interconnected smart devices.

Automation

Repetitive tasks are a common (boring) thing for most workers. These tasks take up a lot of time and kill the overall productivity.

Many developers have recognized this problem, and it is expected that 2021 will bring many automation tools across many different industries.

Every business that wants to boost its employees’ productivity and performance should think about automating all these tasks. When it comes to small businesses, these tasks include appointment scheduling, data entry, customer support, and so on.

In 2021, automating these tasks will become easier. Once a business has all of these tasks automated, the employees and the owner will have more time to focus on more important matters.

With more time to focus on more complex and value-adding tasks, the team will be more productive.

Analytics – Data Insights

Many small businesses have to deal with huge amounts of data regularly. But, hiring a data scientist or analyst can be expensive. This is the main reason why in 2021, deep analytics tools and data insights will become a necessity.

It’s not only about straightforward and simple reports such as conversion rates, web traffic, etc. A business that leverages this technology will acquire many valuable insights into different business aspects. This will allow the owner to optimize strategies and new techniques.

Deep analytics can help a business owner to identify pricing trends and gain a competitive edge over competitors.

Modern software doesn’t require users to have the technical knowledge to use the power of data-driven insights.

Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

March 1, 2021blogging, business, marketing, seo, Social Media, Startups2021, affiliate, how-to, make, marketing, money, online, tipsjtsantalis

Many people worldwide love and prefer online shopping. If you want to make money online then affiliate marketing is the way to go. When you opt for affiliate marketing as your business model, you’ll be able to make money off products and services you don’t have to make or provide customer service for.

Affiliate Marketing: How to Make Money Online in 2021

Here are some useful tips on how to make money online with affiliate marketing in 2021.

Research and Test Your Niche

Before you start your affiliate marketing business, you need to find a profitable niche. If you find a niche that you like or you have knowledge about it, test it and make sure that it’s going to work.

Affiliate Marketing: How to Make Money Online in 2021

Be sure that the affiliate commissions you’ll get are high enough for your affiliate marketing business.

SEO and Keywords

One of the best sources to generate targeted traffic for affiliate sales is SEO (Search Engine Optimization). When you get traffic from the search engines, you’re getting traffic from people that are looking for exactly what you have to offer.

There are different types of keywords to target. Some keywords are not popular or targeted, which means these people are not ready to buy. Some keywords are buyer keywords, which means these people are almost ready to buy your product or service.

Having a mix of keywords will allow you to grow your target audience and generate more sales.

Know your Target Audience

It’s important to know how to speak to your target audience and what to offer them. The only way you can know these things is by knowing who they are and what they want or need.

You should know your target audience before you start promoting your products. But you can learn even more about them through analytics, surveys, questions, even giveaways.

Use Many Offers

If you’re only promoting one offer (Product), your affiliate earnings are not very sure. The company (Vendor) might decide to discontinue a product or service, or they might change their affiliate commissions.

Having many offers will allow you to quickly change your strategy if anything goes wrong with your first affiliate offer.

Tracking Your Affiliate Links

Tracking your affiliate links is important. You should use a unique URL from the affiliate program. When you do this, you’ll be able to know exactly where the sales are coming from.

These unique tracking URLs will allow you to know where to focus your efforts. You know what’s works and what’s not.

This is one of the most important affiliates marketing tips you need to know.

Retargeting

If you’re not retargeting the people you already made an offer to, you will lose sales and money. Your audience might not have been ready to buy the first time they saw the offer. Many stats show that people need to see an offer 5-7 times before deciding to buy.

Thank You Page and Relevant Offers

A thank you page just says, “Thank you.” Instead of only having a thank you put a relevant affiliate offer there and allow them to buy from you. Help your target audience to discover more opportunities (And your business too).

Personalization and Brand

You want to connect with your readers to make your affiliate business successful. The fastest way to connect with your readers is by showing off who you are and what your business all about.

Having a photo of yourself and a little bit (Bio) about who you are on your blog’s sidebar is a great way to get people to connect with you, which can lead to higher conversion rates. Personalization of your brand is one of the most successful affiliate marketing tips to increase your sales.

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Affiliate Marketing: Trends and Tips to Make Money Online in 2021 from john tsantalis

Now you know more about successful affiliate marketing tips that will help you to make money online. Use these affiliate marketing tips to create a profitable business and keep working and learning. The first step to success – Take Action Now!

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

February 25, 2021business, Ecommerce, marketing, Social Media, Startups2021, how-to, influencer, marketing, strategy, success, tipsjtsantalis

Influencer marketing strategy is one of the best methods for businesses and marketers to reach their target audience.

But what is influencer marketing, and what are the ‘factors’ that make influencers successful?

Influencer Marketing: How to Create A Successful Strategy in 2021

Influencer marketing is a type of social media marketing in which advertisers or marketers collaborate with influencers that have a great fanbase across one or more social media platforms such as Instagram, Facebook, Twitter, Youtube, etc., for the promotion of a product or service.

Working with social media influencers isn’t as simple a task. Many factors determine the success of the collaboration.

Influencer Marketing: How to Create A Successful Strategy in 2021

Here are some tips you need to know about how to create a successful influencer marketing strategy in 2021.

Find Influencers Relevant to Your Business

You need to collaborate with influencers that are relevant to the products or services you promote. Their followers will like your products or services if they are relevant to their needs.

Also, avoid influencers that promote many and different types of products. If an influencer promoting a vegetarian diet plan one day and hamburgers the next day is not the best for your business.

So, You need to reach influencers whose interests and content align with the products or services you want them to promote.

Influencers Know Better Than You Their Audience

When you collaborate with influencers to grow your business’s reach and sales, don’t tell them what they should upload. The reason is that these influencers have a better idea of the type of content their followers interact with. They know better their audience than you. Very simple.

Find Micro-influencers for Better Engagement

An influencer with 50,000 followers on Instagram might seem a better fit to promote your products than an influencer with 10,000 followers. But that’s not true.

Better reach and many followers are impressive but you don’t know if people interact or not with the content.

This is the reason why it’s better to collaborate with micro-influencers and nano-influencers. Only a few thousand people might follow micro-influencers, but the engagement on their content is amazing!

This is because their fanbase is loyal users who wouldn’t hesitate to check out the promoted products or services.

Avoid Influencers Who Promote Many Brands

It’s not wise to work with an influencer who promotes many brands.

Influencers who spam their followers with too many sponsored posts (Many Brands) regularly aren’t the best for your business.

Their audience will experience burnout and will ignore their content.

Build Relationship With Influencers

Invite them to your events, make them host giveaways and other creative campaigns, etc. Build a long-term relationship with influencers.

Make them realize that the collaboration opportunity will be as beneficial for them as it is for you.

Study the Influencer and Plan your Budget

Before reach and collaborate with an influencer, do your research. Study the niche they specialize in, their audience demographics, social media analytics, engagement stats, etc.

Also, your study will help you plan the budget for the campaign.

Metrics and ROI

Your role as a marketer doesn’t end when a social media influencer uploads a sponsored product to give your brand a shoutout. While hundreds of likes, comments, and shares should impress you, these metrics don’t determine if the campaign is successful or not.

You need to find out how many people visited the link that the influencer asked them to check out. Also, how many of those visits turned into sales or subscriptions is also a critical factor you need to know.

Measuring your ROI is your top priority.

These days many brands, businesses, and even marketers are using influencer marketing to boost their sales and increase their following.

An ideal social media influencer can help a business by posting quality and relevant content. This content should reach many people, generate engagement, and increase sales. The results of your influencer marketing campaign will prove the quality of the influencer.

Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]

February 23, 2021business, Ecommerce, infographic, marketing, Social Media, Startups2021, marketing, social media, strategy, success, trendsjtsantalis

These days all businesses, big or small, need to have a social media presence. It’s one of the best ways to increase your online presence, grow your brand, and attract more followers. Also, with a successful social media marketing strategy, you can generate more sales.

Social Media Trends To Improve Your Marketing Strategy In 2021

Here are some useful social media trends you need to know about how to improve your marketing strategy in 2021.

Baby Boomers are Using Social Media

For a long time, baby boomers were ignored by digital marketing strategies and businesses. They don’t use very often the internet.

Social Media Trends To Improve Your Marketing Strategy In 2021

But in 2020 baby boomers have started to use social media platforms and eCommerce almost every day. The pandemic keeps them at home and they’re spending more time on the internet than ever. (Pandemic Effect)

Your social media marketing strategy needs to target and baby boomers. Don’t target only young people.

TikTok Trend

TikTok is on the top of social media platforms. It achieves two billion downloads, and over one billion videos watched every day. If you like to attract the younger generation, you need to use TikTok.

Attention! 60% of users are under 24, but 40% of users are adults. Also, adults user keep growing.

TikTok is about short, easily digestible videos. But allows you to share them on other platforms like Instagram. TikTok videos can be funny, educational, instructional, How-to videos, or any other kind of category.

TikTok video content could be made by a person with a mobile phone. Very easy and fast way to create video content.

Social Media and eCommerce

Online shopping growing a lot during the pandemic. You can be sure that online shopping has exploded in general over the past year.

A study from the UK shows that 17.2 million people were planning on shopping online after the pandemic.

Also, 57% of people across 9 countries say that they are shopping more often online even before the start of the pandemic.

If you’re in the business of selling physical products, it’s a good idea to invest in a website where people can buy your products. (Online Store)

But if you don’t want to start your website, you can now do it on some of your social media accounts.

Even before the pandemic, 55% of online shoppers purchased a product through a company’s social media account. Also, 87% of buyers claiming that social media helped them decide on a purchase.

Not every social media platform offers services like this. But Facebook and Instagram have implemented channels through which you can make sales.

Video Content Is Gain Traction And Keeps Growing

It’s not just TikTok that people are watching. People are watching more and more video content. People love video content and no one wants to read, long, boring, articles.

When we say videos, we don’t mean YouTube videos that last a couple of minutes. We’re talking about videos that last for as short as a few seconds. First, Snapchat had a feature known as “stories,” which was quickly adopted by Instagram, Facebook, Twitter, and more.

On stories, people could post a ten-second video to show off whatever they wanted.

Stories are a very popular trick of social media because of their digestible nature.

Many businesses and marketers are using these short videos to show off or advertise their products or services.

Stats show that 84% of people bought a product after watching a video.

It’s better to create short videos. Make sure you provide all the basic information in as short a time as possible.

VR and AR Are The Future – Interactive Content

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the last decade. They are the future.

Augmented reality is when something like a Snapchat filter uses reality as a base, but lays something fantastical over that base. Those filters that make you look older, or put a dancing hotdog on your shoulder, are all augmented reality.

Virtual reality is different. The user is going into another world entirely. You can be taken to a virtual house viewing or a tour of a real-life place.

AR and VR are very much growing fields, with new and more advanced AR and VR technologies coming out constantly.

These technologies are expensive (especially VR), and might not suit your marketing method or your business. But keep an eye on future apps.

People and Brand’s Posts

For a long time, brands presented themselves with a degree of professionalism. They appear as serious organizations with complete control over their product and image.

But with the arrival of posts, comments, and replies, people could interact with their favorite brands. So began a new communication channel between customers and brands.

If your posts are helpful, interesting, and friendly people will feel more comfortable engaging with you.

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Tag Archives: 2021

Small Business Growth: 5 Technology Trends in 2021

Small Business Growth: 5 Technology Trends