If you’re looking to build a career in digital marketing, there’s a huge demand right now. Also, you can find different types of marketing jobs.
Popular Digital Marketing Jobs (Well Paid)
Here are some popular digital marketing jobs with a great salary option in the coming years.
1. Content Managers & Strategists
Content management is a necessity for any agency or digital marketing team. Content manager, it’s much more than just writing and social media activity.
Content Managers need to not only know how to create SEO-optimized content but how to organize and manage it effectively.
Content managers may be in charge of social media strategy, managing a team of writers, creating engaging videos, reporting and strategizing using analytics, and a whole range of related activities.
A good Content Manager needs to be a great writer and also have to create content that works across multiple channels.
They also need to be good at relationship building, creative, organized, and self-motivated.
2. Virtual Reality Developers and Editors
This is a high-tech digital media job and the demand for people with these skills is booming. Virtual reality used within businesses is forecast to grow to $4.26 billion in 2023.
As a career, it combines technology and creativity so will suit people with interest in those areas.
People that enter this field usually come from a design, games, or programming background.
While the gaming sector is a key industry for VR experts, industries such as architecture, construction, retail, and education are now using VR techniques to create immersive experiences.
As a product, VR is still expensive and is a specialized field.
3. SEO and SEM Specialists
SEO and SEM are crucial for successful digital marketing campaigns. So anyone who can demonstrate technical knowledge and digital marketing expertise can earn a lot of money.
SEO and SEM can be difficult to specialize in because search engine algorithms are always changing.
Businesses must stay up-to-date and understand how they work together to have a high ROI.
Also, e-commerce sites, marketing sites, and those that depend on website traffic for profits will depend on a strong SEO/SEM strategy.
Most businesses will want to rank high on search engine results, so they need people with expertise in these areas.
The demand for SEM specialists is growing at almost 100% per year and the demand for SEO specialists keeps growing every year.
4. UX Designer – User Experience
User Experience (UX) designers are responsible for the development of websites and digital marketing applications. They may have a technical background or experience in high-end design.
UX designers are focused on understanding the website from a whole marketing experience.
So they need to understand audiences as well as have an in-depth knowledge of the product or service.
Their role is to optimize successfully an eCommerce website to drive prospects and customers to browse and buy.
They need a specific eye on the usability of a website or application to improve the user experience from start to finish.
5. Email Marketing Specialist
Email marketing is an example of content development and marketing. Specialists in email marketing are marketers with experience in copywriting and editing.
Email continues to be one of the most effective content formats. So you need to write persuasively and understand how to create an effective email marketing strategy.
Also, you need to create campaigns and PR activities based on an extensive database of customer data and lists.
The quality of your email contacts is key to driving email marketing success so it’s crucial to know ways to grow your database without annoying prospects.
Email marketing is primarily a lead-generating activity. So specialists would work in cooperation with digital marketing and content managers on targeted campaigns to convert leads into sales.
6. Analysts and Artificial Intelligence (AI) Specialists – Data Analysts
AI market is growing pretty fast. AI offers companies a new way to improve business operations and customer experience.
Plus, with the rise of big data and data mining, anyone who can create systems to analyze this information and apply it to strategic marketing will be in high demand.
Most people who specialize in these areas will have technical degrees and a computing science background.
If this is something you’re interested in, you’ll want to get a solid understanding of data optimization and machine learning to enhance marketing activities. Also, you need in-depth knowledge of programming.
With such a reliance on data and analytics to boost marketing campaigns and drive effective budgets, Data Analysts will always be in demand.
So becoming an expert in this area will provide you with great career opportunities.
Last Tip
If you are not technologically aware or advanced, don’t worry! There are plenty of ways to learn new skills and upgrade existing ones to remain relevant in your role.
Online learning and e-learning are great ways to learn and improve your skills.
No matter what you choose to specialize in, every company needs people with digital marketing experience.
Even if you’re not technically minded, there are still plenty of opportunities to start a new digital marketing career.
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