Influencer marketing is a pretty effective tool to promote your business. More and more businesses are using influencers to increase their audiences and their sales. Influencer marketing now is an established and profitable digital marketing strategy.
Here are some useful influencer marketing trends and tips for 2020 you need to know.
Micro-Influencers Are Authentic And Engaging
Influencers with under 20K followers have a more engaged and loyal following than those with larger audiences. Because macro-influencers are posting more sponsored content which doesn’t always resonate with their audience.
Authenticity is key to influencer success and paid posts are not authentic, so audiences will lose trust in their recommendations.
Brands Are Building Long-Term Relationships with Influencers
Brands are building longer-lasting relationships with influencers. It’s very important to generate trust between the influencer and their audience, as well as between the brand and the influencer.
Trust is a necessity and a must for all the businesses.
Globalization of Internet and Influencers
The internet has made it easy to reach anybody, anytime, around the world. Influencers can generate credibility to businesses as they expand into new markets around the world.
Long-Form Content Now Is More Relevant
Whether you’re writing blog posts, posting YouTube videos, or even tweeting, long-form content now is more relevant and important too. Audiences are expecting honest, informative, posts that enabling followers to feel an empathetic connection with influencers, and a sense of trust.
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These days brand promotion is pretty difficult. Consumers don’t like promotional content and ads. They need informative, quality, content, and help.
You need to use new effective ways and tips to promote your brand. Influencer marketing is one of the best ways to reach your target audience, increase targeted traffic, and sales.
Here are some effective tips you need to know about how to create a successful influencer marketing strategy and grow your brand.
A Clear Idea of Your Goals
You need to have a clear idea of your goals to plan an effective marketing strategy. You may have various goals for your brand like increasing reach, generating leads, or sales.
If your goal is to increase your brand’s reach, you should measure your campaign’s likes, shares, impressions, and comments.
Know Your Target Audience
You need to define your target audience. This is one of the most basic and important influencer marketing tips. If you know your target audience, you know how to create an effective campaign.
Also, it’s very important to find influencers whose followers have similar interests as your target audience.
Influencer’s Audience (Find Micro-Influencers)
Important Tip. You must first think about the audience of the influencer. Your campaigns should be created for their audience and not for you.
You need to know the audience’s interest and engagement in the content. A broad audience may get you more impressions, but an interested and engaged audience will get you more conversions.
You should approach micro-influencers. They have a highly engaged audience and can help you drive more conversions.
Social Media and Relationships
A very effective way to build relationships with influencers is through social media. It is also a great way to find the best influencers for your brand. You can engage with them on their social media content and build a rapport with them.
Create Targeted Campaigns
A pretty effective tip is to create targeted campaigns. These campaigns can help you to increase your exposure among targeted people. The right campaign for the right target audience.
Results and Efforts
While influencer marketing may seem like a quick success story, but it’s not. A successful influencer can showcase your brand pretty quickly to a large audience, but converting those people into customers can take a lot of time, effort, and persistence.
Quality not Quantity
Many brands want to approach influencers who have many followers. But you should know the quality of their following, rather than the quantity.
You should partner with influencers who can have an impact (influence) on your target audience. And you should listen to them and build your relationships with them over time.
Build Long-Term Relationships
You should build long-term relationships with your influencers. Long-term relationships with influencers are pretty beneficial to both parties. For your brand, it means that the influencer can be trusted with the quality and authenticity of the content.
For the influencers, it means that the brand they are collaborating with trusts them completely. Long-term collaborations open up new avenues such as account takeovers, to boost your influencer marketing campaigns further.
Influencer marketing tips can help you plan and execute successful influencer marketing campaigns. It is important to select the right influencers and collaborate with them.
You should give influencers enough freedom to work on their content and build long-term relationships with them.
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Social Media: Tips on How to Become a Successful Influencer
Social media platforms have created a new marketing trend, the famous influencers. This group of internet celebrities has a large following and impressive content. Many people would like to start a new career as influencers.
But is it possible for anyone to be an influencer? Typically if you have the desire and patience for it there’s a profitable opportunity to succeed.
You might be thinking that you have zero to a few followers. But everyone starts from somewhere and the large accounts you see today were once empty grounds. So there’s hope for everyone!
But there is a strategy to becoming one of these social media stars and you need an effective plan to succeed. Here are some useful and effective tips about how to become a successful social media influencer.
Find Your Niche
The first step to how to become a social media influencer is to figure out what your industry is then your niche.
Picking out an industry may be an easier decision for most people because it’s so general. You could be in beauty, diet, or marketing. It’s best to choose something that either makes you happy or makes you good money. Sometimes you can have both if you know.
Next, you’ll want to figure out where exactly you fit more specifically (Your talent or your abilities). For instance, in the beauty influencer world, you could be a makeup artist or a hair expert. They’re both in the same industry but the niches will determine which audience goes to who.
Having clarity on your niches and title is important for people to be able to identify what they can come to you for. The worst thing you want to do is label yourself as an industry generalist unless you have credibility and you are an expert.
Choose the Right Social Media Platforms – Find Your Target Audience
The main factor for how to become a social media influencer is to be active on social media. However, the reason why you need to find a niche is that every platform isn’t built for everyone. And you need to know where your audience hangs out at the most.
For instance, if you’re looking to attract business professionals to your consulting service website then you need to spend a good amount of time on LinkedIn. However, if you’re trying to sell your handcrafted candles or a diet plan then Instagram is a better choice.
This does not mean that you can’t find audiences on multiple platforms but you will probably run into the majority of your ideal customers in a primary location. Research the social network demographics to figure out where you may have the best options.
Also, avoid choosing too many platforms. Choose one or two platforms to begin then once you’ve mastered them you can keep building and growing from there.
Build and Establish Your Brand
Building a brand is one of the most important parts of becoming a social media influencer because it determines how people relate to you and how you are represented. Some people think that their brand is just the color schemes and font choices they use. But it goes a little bit deeper than that.
Your brand has everything to do with what people think of you. That means the way you dress, talk and even walk can be an essential part of your branding. Your overall message and mission are important for attracting the right audience to your platform.
Think about your favorite brands and generate some ideas from them. Your genuine ideas, not copy-paste. Use some keywords that you want to establish and grow your brand.
Provide Value – Listen to Your Audience
Many people say that the markets are saturated and overflowing with content. This doesn’t mean that there isn’t a place for you to be yourself.
An effective and useful method to become a successful social media influencer is to provide value to your target audience.
Important Tip. Listening to your audience and giving them the content that they need, talking about, and asking for is one of the simplest ways to provide value.
Create Original and High-Quality Content
It’s very important to create original and high-quality content so people know the opinions and creativity belong to you. Also, your followers will come to you for that specific type of content. You will generate more engagement. This sets you apart from the crowd.
Also, Doing this creates the opportunity for the content to go viral and you will attract more engaged followers.
Share High-Quality Images and Videos
Sharing high-quality images and videos could be the difference between someone engaging with your posts or them choosing to unfollow you.
Make sure that your content doesn’t have low-quality features like being blurry or grainy. Use apps and filters to help enhance your photos and videos for a better quality of appearance.
Learn Your Audience
Once you’ve started to grow a following you need to learning more about your audience to better serve them. You need some market research that extends beyond social media.
Pay attention to more than just their demographics like age and gender. Get into the psychological factors that make your audience tick. For instance, which types of content are they searching for the most and how often are they spending time on specific social network platforms?
Continue to collect data about your supporters and apply these findings to your content. Be sure to engage with them often to show that you are a real human. Make your followers feel special, appreciated and seen.
Become Active and Promote Your Brand
If you want to promote and grow your brand you need to be active on social media. This means that just posting on your account shouldn’t be the only thing you focus on. You have to market yourself in multiple places at a time.
Show support to others. Visit other profiles regularly and answer questions, leave kind comments and like the posts.
Collaborate With Others – Build Relationships
Collaboration is a highly efficient way of becoming a social media influencer. The whole idea is to find other brands and businesses that relate to your own and leverage each other’s audience.
You could run a giveaway together or be featured for guest blogs. Some companies will let you do a social media ‘takeover’ for the day, in which you’ll run their account by hosting fun lives, posting stories, etc.
The most important about partnering with others is to make sure that your messages will work for the other’s audience and that the relationship is mutually beneficial. Don’t be afraid to reach out to brands and companies to start fostering a working relationship.
Use Hashtags
Hashtags are one of those things that make the social media world go round. These days hashtags are a necessity for your brand. They are a way for your content to be categorized so that more people can find you. They work similarly to the concept of SEO for Google.
You’ll want to stay updated on the keywords and phrases that are being searched for in your industry. Plan a hashtag strategy to make sure you are using them to the full potential.
Instagram allows you to use up to 30 hashtags for each post. Many apps help to generate some of the best hashtags for your audience.
Be Consistent
The most important tip to become a successful social media influencer is to remain consistent. No brand was built overnight. It took them some time to establish a brand, foster relationships and create high-quality content.
Create a long-term plan, learn the new trends and tips about social media marketing, give help and value to your target audience, build relationships. This way you will grow your brand and will become a successful social media influencer.
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Social Media: Why Influencers are Important for Your Business?
Influencers can be bloggers, journalists, industry analysts, and even consultants. They have a strong following and are often used to help build the credibility of different companies.
Also, there is another genre of influencers (Micro-influencers) these influencers would be your everyday people who have created an online following within a specific industry with consumers that have that interest in common.
Using an influencer that has a strong following can help you in marketing your product, often by getting their seal of approval or favorable review, you would more than likely see a boost in sales.
The problem that most companies have is locating influencers within their industry. That’s the big challenge when it comes to influencer marketing.
There are many free tools that you can use to locate influencers within your industry, but you’ll have to invest your time. If you are willing the following list should at least get you started in identifying influencers within your industry.
Twellow
Twellow is a database of Twitter users that categorizes them by subject. You can use the search feature to drill down deeper when searching for exact topics. Users are ranked by the number of followers, so the algorithm is fairly simple, but it may take a little time finding an accurate listing of influencers that isn’t dependent on only the number of followers.
Klout
Klout used to have a bad reputation, but it’s starting to recover. All you have to do is connect your social media account to Klout and immediately you can start searching influencers to reach out to.
FollowTheHashTag
FollowTheHashTag makes finding influencers easy by just simply typing in a hashtag that is of interest to you. You select the keyword that you want to search and within a second it will provide you with the top 10 influencers by just clicking on the influence link in the sidebar. It can’t get much easier than that.
Influencer Marketing Tips
Influencer marketing is very popular and many marketers are looking for ways to use influencers to help increase brand awareness and drive sales. Marketing with influencers has become one of the popular tips of marketing.
There are many small business marketing ideas and influencer marketing is just one of them. Here are some tips you need to know.
Influencer Marketers And Celebrities
Consumers trust people and brands they know and respect; this is the main reason celebrity endorsements are so popular.
Celebrities are influencers because they have reach and popularity. However, you don’t need to be a professional athlete or movie star to be an influencer. Companies can be influencers, websites, and bloggers. They have authority. Even your customers can impact another person’s opinion of your brand.
Many businesses send free samples to their loyal customers and other digital influencers in the space. The results are organic social media posts, blog articles, reviews, and genuine excitement about the new release.
What Influencer Marketing Is
Influencer marketing is one of many digital marketing strategies that involve an organization and influencer collaborating to promote a brand, product, initiative, or idea. The term itself is the tip of the iceberg. Several activities fall under the influencer marketing umbrella-like:
The ultimate goal of influencer marketing is to use another entity’s reach and influence to share or promote your brand. You’re trying to create and publish branded content that naturally aligns with the influencer’s voice and fits organically within the context of their communication channel.
Rather than investing money to build your communication channels, you find a platform your customers are actively using and work with an influencer on that channel to immediately increase your reach and communicate to a highly-targeted audience.
Why Influencer Marketing Works
A whopping 94 percent of marketers who used influencer marketing find it effective. Influencer marketing follows the logic that an influencer’s audience has shared values, similar opinions, and some level of trust in what that person says or does.
When they mention a brand in a positive light, the trust and interest are transferred from the influencer to the product.
A study revealed that in a crowd, it takes five percent of people to influence the other 95 percent, without the majority realizing they are being influenced.
Influencer marketing is so successful because it breaks the barrier between consumers and traditional digital ads.
The more consumers become aware of advertisements, the less successful the tactic becomes. For instance, display ads in sidebars, headers, or other areas of a web page see an average click-through-rate of .05 percent.
However, influencer marketing removes the clutter and helps you communicate directly with a targeted audience.
What to Consider Before Doing an Influencer Marketing Campaign
While there is certainly value to adding influencer marketing into your digital marketing mix, there are some considerations to make before you start designing a program or outreaching to influencers. Try answering these three questions before you get started with influencer marketing.
Find out where your audience spends its time online.
You should be using influencer marketing to reach a highly-targeted, location-based, engaged community of potential customers. Therefore, to get the results you want from this strategy, you need to make sure you pick a platform that your audience uses.
Pick the right influencer.
After you decide on the platform, start looking for the right types of influencers. Focus on finding micro-influencers in your niche that can generate buzz on a smaller scale.
This quantity over quality approach is the best place to start for businesses that are new to influencer marketing.
Find a blogger who writes about topics relevant to your industry, or find a podcaster whose audience overlaps with your customers. While their reach may be smaller, their audience is still engaged and relevant to your brand.
Know the value of the influencer.
When an influencer shares your brand, you are getting increased recognition, website traffic, and sales growth. But, what does the influencer get in return?
Maybe they are sharing a piece of content or product they genuinely love, or maybe they are being compensated.
Regardless, there needs to be an exchange of value between you and the influencer. That exchange doesn’t always need to be monetary, but it does need to be obvious and communicated beforehand.
Whether it’s sponsorships, free products, exclusive interviews, cross-promotion, etc, the influencer needs to receive something in return for promoting your brand. The relationship also needs to follow the FTC’s guidelines for endorsements.
Influencer marketing isn’t going away, and if you’re an entrepreneur trying to grow a new venture, it can be one of the most effective methods to market your brand. It’s estimated that influencer marketing yields an ROI of $6.50 for every dollar spent.
Remember, find the best platform, look for influencers with relevant and engaged audiences, and start a mutually beneficial relationship. That is the core of influencer marketing and the best way for entrepreneurs to generate an immediate return on their investment.
Influencer Marketing: The New Platforms and Trends in Social Media
Instagram, YouTube, and Facebook are still the most popular social media platforms according to consumers, but it’s important that brands and marketers need to know about the new social media platforms and trends to decide where to invest time and money.
No one knows what is going to be the next WhatsApp, Instagram, or Snapchat in this highly competitive market.
The influencer marketing industry is worth over $1.5 billion, and that number is on the rise. 65% of brands plan to increase spending on influencer marketing in 2019-2020, according to a recent study from the World Federation of Advertisers (WFA).
Discover the new platforms, influencer marketing, and trends in social media
1. Generation Z
Gen Z is set to surpass Millennials in 2019 as the largest generation, according to recent research. They are also making a big impact on purchasing decisions. Nielsen estimates Millennial buying power at $65 billion, while Gen Z has already exceeded that with an estimated $100 billion in purchasing power.
Gen Z has already made an impact on social media. Although members of Gen Z desire more personalized experiences, they are also very protective of their privacy. Gen Z also favors ephemeral content over highly produced social media changing the way marketers create and think about content.
Gen Z is often the first to adopt new social media platforms, opting to spend time on the platforms where their parents aren’t active. The result is fierce competition among social media platforms to stay relevant to younger audiences.
The next generation of social media platforms is engaging and testing more advanced features across a wide array of topics to meet the needs of Gen Z.
2. The Rise of Messaging Apps
In 2018, the combined total monthly active users of the top four messaging apps grew to 4.1 billion (including WhatsApp, Facebook Messenger, and WeChat). Those users are also spending more time on the apps. The average daily time each user spends on a messaging app is expected to be 12 minutes in 2019.
That very large user base offers a prime market for brands to target via influencer campaigns. From driving direct sales to building one-to-one relationships with customers, messaging apps present several opportunities for brands.
3. Social Media Platform and Kik
Kik is a cross-platform mobile app used for instant messaging, similar to Facebook Messenger and Snapchat. Users can message individual friends as well as groups.
Kik’s main differentiator is privacy. Unlike other messaging apps, it doesn’t require a phone number to register users. Instead, users can maintain anonymity by registering with a username or email.
Kik has already ranked a top 10 app with teens in the United States, and the app tracks more than 300 million users by IP address and age. This means that targeting influencer campaigns by location and age group is both a possibility and a key reason for marketers to consider the platform in 2019.
4. Video Content Continues to Grow
Marketers and consumers alike are tapping into video content: 87% of marketers are using video in their campaigns, and 90% of customers say video helps them make buying decisions.
Within 30 days more video content is uploaded to the Web than the amount of TV content created over the course of 30 years.
An increased amount of video content, including live-streaming, vlogging, and produced video, will lead to increased competition in distributing that content on mainstream social media platforms such as YouTube, Facebook, and IGTV.
5. Short-Form Video Platform Tik Tok
Tik Tok makes it easy for users to create and share videos with special-effects filters, stickers, and more. Content on Tik Tok has an authentic look that makes it highly engaging for a younger audience.
Recently, Tik Tok’s downloads international were up 20% in three months; US downloads were up 25%. Tik Tok holds the number top spot for social media app downloads, beating Snapchat, Instagram, Facebook, and YouTube.
Take action now. Make your research to discover new trends and how to grow your online business with social media and influencer marketing.
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