There are over 800 million monthly active TikTok users worldwide. So there is a great opportunity to get more followers and promote your business. TikTok is a very popular and pretty engaging social media platform.
Here are some effective tips about how to get more followers on TikTok.
- Content Is King
Unlike Instagram or YouTube, even accounts with zero followers can get thousands or millions of views on a new video. Content is king on TikTok. The TikTok audience is changing and is continuing to grow in popularity. So even if your target audience is not teens, you can get many new followers on TikTok.
- Build A Community
For brands and businesses on social media, growing your following usually means more sales opportunities. But on TikTok, your need to build a community.
So growing your TikTok following is not a fast way to make more sales. But it is a way to build up a community that loves and supports your brand.
- Use TikTok Trends
TikTok allowing users to combine sound clips and music with their original video content. Viral trends pop up every day. That’s why there are multiple variations of the same video.
- Create Your Trends
If the current trends don’t fit your brand’s messaging another effective way to grow your following is to create your trends.
- Use the Right Hashtags
Hashtags act the same way on TikTok as they do on other social media platforms.
There’s no guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform. So you can make your content easy to discover.
Remember that these general hashtags can be saturated, making your content harder to find. So you need to add more unique and niche hashtags.
- Post Original Content
You can use TikTok’s editing features and creating your original content regularly. This tip will increase your chances to get more TikTok followers.
Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction. So the more you post, the more people will see your posts.
- Post at Peak Times
It’s very important to know when your audience is most active. If you use TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.
Attention! TikTok displays all analytics in UTC. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.
It’s very easy to download videos from any profile on TikTok and repost it to other social media channels. If you have many followers on another platform, you can invite these followers to TikTok.
- Find Influencers – Influencer Marketing
Many influencers from other platforms have migrated their followers to TikTok. Just like on Instagram, brands can build collaboration with an influencer or content creator. Influencer marketing on TikTok is still new, so it’s a great opportunity to use influencer marketing.
- Use Call-To-Action
People or marketers who use a call-to-action at the end of their videos can boost their following because a lot of people need help to take the next step.
You need to make your CTA as exciting and enticing as your content. This can come in the form of simple text additions on your video or you can even host a giveaway, survey, etc.
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