Tag Archives: company

5 Tips On How To Select The Best Company To Create Your Mobile App

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5 Tips On How To Select The Best Company To Create Your Mobile App

How can you be sure you’re selecting a highly-skilled company that will be creative, on budget, and on time with your product?

Like any other business, a software development company is only as good as its people. The best software development companies are able to attract and maintain competent software developers while knowing how to weed out mediocre ones.

While there’s no way to examine the competencies of every employee within a company, there are ways to determine which company likely has what it takes to bring your app visions to life. Here are some important things to look for during your selection process:

1. Look for happy clients.

Any company website or LinkedIn page can showcase a few rave reviews hailing them as a knight in shining armor. While testimonials can be useful, be diligent enough to look behind the curtain. It’s important to ask the software development company for a list of clients you can contact. Make sure these clients can confirm that Company X did indeed create the app they said they created. And, of course, let them tell you the unbiased experiences they had with the company.

2. Look for apps you can test.

Before you hire a software development company, make sure you’ve seen several mobile apps they’ve created. A valuable advice you must follow: “Just as a car dealership wouldn’t expect you to make a purchase without a test drive, a development company shouldn’t expect you to invest in their services without letting you test their products. Ask the company for a list of apps they’ve created and search for them online. Spend a couple days with your end-user hat on, download some of their apps, and invest enough time with them to form an educated opinion about their quality.”

3. Look for agility.

This is important. When talking to a company’s past and current clients, ask if the company was fast to develop their app, fast to solve problems, and fast to respond to their change requests. Any software company worth its mettle will diligently embrace the fact that business moves and changes at the speed of light.

4. Look for transparency.

Without constant and honest communication, it would be hard to imagine how any app could turn out the way it was envisioned. It’s critical for a software development company to keep its client updated at all times using daily status reports. App developers should use any means of communication the client wants, including onsite visits, Skype calls, and email.

5. Look for the best warrantee clauses.

A company’s confidence in its products doesn’t automatically translate into a green light, but it certainly helps in the selection process. If you’re on the fence about choosing between two companies, but one offers better warrantees, your decision is now much easier. Ask the company if they offer warrantee clauses that guarantee your product will be delivered on time and on budget. Also look for warrantees that ensure the company will provide any fixes to defects or glitches discovered down the road.

When you partner with another company, unexpected surprises can happen. Deadlines get missed, end products sometimes disappoint, and budgets are sometimes exceeded. There are no crystal balls when it comes to working with a software development company. But with some diligence and a careful selection process on your part, you’ll significantly increase the probability of a successful project and a prosperous business relationship.

Top 5 Internet Marketing Strategies In 2016

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Top 5 Internet Marketing Strategies In 2016

Online marketing has changed dramatically in the past few years. When Google released search their Panda and Penguin algorithm updates. The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. Here are the top 5 internet marketing strategies in 2016.

Search Engine Optimization (SEO)

There are spiders and robots crawling through your site right now. In fact we like to ring the dinner bell for them so they will come see the new content we create for you. They come running for Deep Immersion Media. Spidering and robots “Bot” software employed by search engines like Google and Bing to automatically roam the internet discovering al the new websites added to it by the minute. Each software program is unique and there are articles published regularly about what they are looking for at any given moment. Making sure your sites on page content that the viewer sees and the “tags” that the bots and spiders see is of critical importance. In may times this determines if you are #1 for a search term or on page 100. Deep Immersion Media will build a road map for you to get to the first page for key words searches that your clients actually use.
Paid Advertising

Want to get on the first page of google and do not want to wait? Pay Per Click (PPC) and AdSense are two google products that will literally land you on the first page of Google for a price and then in a fairly creepy but ingenious way, keep your product or brand in front of the prospect as they search many other pages.
Email Marketing

Email marketing, is a fraction of the cost, infinitely more trackable and in many cases more effective. When done right, email marketing is welcomed by the subscribers, also is the most effective strategy for customer retention today. Sending general news or discounts is ok but not very innovative.

Social Media Marketing

For better or worse according to Pew Research Center Surveys, 76% of internet users use at least one social media service; additionally 65% of adults use one or more social media service. That means that at any given time of the day you can reach between 65-75% of your target audience so long as you know how to find them, deliver to them, and get them to relate to your message on social media.

Content Marketing

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. Think the internet cannot affect traditional media? Well we beg to differ. A well place press release that is both topical and timely can generate references in all media sources from Reuters, to NBC, to your blog. Additionally, press releases and using well thought out valuable content will separate your brand as an authority.