Category Archives: artificial intelligence

Search Engine Marketing: Trends and Tips in 2020 [Infographic]

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Search Engine Marketing: Trends and Tips in 2020 [Infographic]

Search engine marketing (SEM) is a pretty effective digital marketing strategy to increase the visibility of your website in search engine results pages (SERPs). Search engine marketing is a paid search advertising.

Search engine marketing is also referred to as paid search or pay per click (PPC).

Many people are researching and shopping for products online. So search engine marketing has become a crucial online marketing strategy to increase your sales and your online profits. Very Simple!

Here are some tips and trends you need to know about search engine marketing in 2020.

  1. PPC Automation is The New Trend

Automation of PPC advertising is not new but has grown in popularity in recent years and it will keep growing.

PPC automation can be used to set the best bidding strategies, generate better conversions, perform AD testing, and automatic generation of performance reports.

  1. Artificial Intelligence (AI) and Machine Learning (ML) – It’s The Future

The use of Artificial Intelligence (AI) across various sectors has grown and it will generate a huge economic impact. AI will change our business and our lives pretty soon.

Artificial Intelligence, Machine Learning, and Big Data analysis are used to optimizing and improving the SEM campaigns.

  1. PPC Campaigns and Voice Search

Many people are using voice-activated smart speakers at home. Stats show that 75% of these people who now own one of these devices are using them daily. By the year 2022, up to 57% of homes in the United States will have a smart speaker.

Businesses and marketers know that many people are making online search queries through voice. So smart digital marketers have a voice search strategy and optimizing their PPC campaigns for Voice Search.

This year (2020), Voice Search is expected to be used in up to 53% of all online searches. This includes consumers who will make use of the voice features in their mobile devices for shopping.

Optimizing PPC advertising for Voice Search also needs a mobile-first strategy, the use of natural language, and question-oriented search semantics.

  1. PPC Campaign and Video Search

Video is a very useful and profitable digital marketing tool. Many digital marketers are using video in their SEM campaigns.

In 2019, 80% of online users have watched an online video at least once every week. The use of video for business and consumer use will rise reaching levels of up to 85% by the year 2022.

Stats show that 60% of consumers are more attracted and are more trusting of brands through their video Ads. Many marketers are using online video advertisement formats such as Google’s vertical video Ads.

  1. Virtual Reality and PPC Advertising

The popularity of virtual reality technologies has driven many businesses to use these technologies in their marketing campaigns.

Interactive video Ads can provide a more effective advertising experience to online users with the use of VR technologies such as in the case of 360-degree videos.

With these technologies, potential customers can interact with the product virtually, enabling them to try them out or look at options, before they can make a purchase.

  1. Alternative SEM Advertising Platforms

There is a growing trend where online users are moving away from the established platforms and get into a more specialized environment that is more suited for what they preferred or have been looking for.

Digital marketers need to go where their targeted customers are going, so it’s pretty wise to know the alternative SEM advertising channels.

Amazon – This platform allows advertisers to market to millions of people using online Ads that featured on the channel and redirect potential users to an external website or landing page

Bing – This search engine is an alternative to Google. It offering paid advertising options to market to more than 11.5 billion searches performed each month

LinkedIn – With 630 million users, digital marketers targeting B2B customers can have better and highly targeted SEM results by using this platform

Quora – It’s a very popular website. You can advertise to the more than 300 million monthly active users

Search Engine Marketing is changing so you need to change your marketing strategies. You need to know the new tips and trends, so you can create effective and profitable campaigns.

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Digital Advertising Trends in 2020 [Infographic]

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Digital Advertising Trends in 2020 [Infographic]

Pay-per-click (PPC) advertising is one of the most effective ways to reach your target audience and increase sales. But PPC trends are always changing, like digital marketing, so you need to know the last trends in 2020 if you plan a new effective marketing strategy.

Here are the upcoming digital advertising trends and strategies you need to know.

  1. Use of Automation

One of the most effective digital advertising trends is the use of automation.

Benefits from automation include:

Identifying potential issues

Automatically generating reports for ads

Stop ads that aren’t performing up to the standards you’ve set

Calculate the ideal bid to meet certain goals

  1. Video Ads

People love watching videos online. So it makes sense that video will become one of the more popular digital advertising trends.

More and more brands begin to use video advertisements. Also, video marketing on social media will see an increase in popularity.

  1. Artificial Intelligence

Artificial intelligence (AI) is already a very popular and effective tool. You can use artificial intelligence to accomplish tasks like:

Predict the clickthrough rate (CTR) of ads before you implement them

Analyze a particular type of customer and predict how they are to make a conversion

Dynamically change values like keywords, types of ads, etc.

Also, AI will learn from your past campaigns and offer you suggestions for future ones based on your customers’ behavior.

  1. Google AdMob – Mobile Ads

There is a very effective tool to optimize mobile advertising, that’s Google AdMob.

This software is an analytics interface that provides behavioral characteristics that you may not normally consider.

  1. Voice Search

More and more people are beginning to use voice search. So you need to target keywords and phrases that accommodate how a user would speak a query as opposed to typing it.

You need to use different keyword phrases that aren’t necessarily detailed or very common.

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Augmented Reality in Ecommerce: Trends and Stats [Infographic]

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Augmented Reality in Ecommerce: Trends and Stats [Infographic]
Augmented Reality in Ecommerce: Trends and Stats [Infographic]

Augmented Reality in E-commerce allows customers to preview products or services before buying (It’s like a Test-Drive). Using Augmented Reality, customers can preview products and then they will decide what to buy.

You need to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business and sales pretty fast.

Augmented reality providing new opportunities to help users test different products. The most prominent of these so far has been virtual make-up tools. Also, some tools enable users to virtually try on clothes, or see what furniture will look like in their home.

Augmented Reality Stats

Augmented reality spending is estimated to reach $62 billion by 2020

65% of online shoppers prefer to make purchases on sites that offer augmented reality technology

63% of customers say augmented reality would improve their shopping experience

37% say augmented reality would make them shop online more often

79% of customers prefer to use augmented reality capabilities to preview product variations such as color or style differences

40% of customers consent to pay a higher price for any products they were allowed to preview by augmented reality

47% of customers said augmented reality features save their time to make a decision

79% of people who’ve experienced augmented reality actively prefer these virtual experiences over video content

29% of consumers say that they would prefer to use augmented reality to view the product before they purchase it.

70% of consumers are expected to be more loyal to brands incorporating augmented reality as part of their shopping experience

73% of mobile users reported either high or very high satisfaction with mobile Augmented Reality experiences

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Content Marketing and Online Business: Why AI is The Future

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Content Marketing and Online Business: Why AI is The Future
Content Marketing and Online Business: Why AI is The Future

These days, new technology has changed the way that businesses interact with customers. As a result, the marketing techniques that were prevalent and effective now are useless.

Now marketers need to embrace sophisticated approaches to processes and perform an in-depth analysis of customer data in real-time. So marketers are adopting Artificial Intelligence and Machine Learning technologies.

Google Now and Apple’s voice assistant Siri are only two examples of this advanced technology.

AI has also impacted retail because customers are now looking for more personalized online and offline shopping experiences.

Artificial Intelligence and Machine Learning

Artificial Intelligence is simply a term that describes the way a computer program or machine can imitate various types of human behavior and thinking, such as movement and speech, and being able to implement intelligence to perform different actions with minimal human intervention.

Machine Learning allows a computer application or program to recognize and learn from patterns in data. It’s able to improve its capabilities without human assistance.

Benefits of Artificial Intelligence in Content Marketing

While Artificial Intelligence is redefining Content Marketing, marketers who use Artificial Intelligence technology in their marketing strategies and campaigns are able to grow the success of their business.

How AI can Help Your Business

1) AI Enables Personalized Customer Interactions

Mass message campaigns are now a thing of the past. Irrelevant content is a big mistake. It is natural that many consumers will lose interest in a brand if their expectations are not met. You need to create an effective personalization marketing plan.

52% of consumers will choose a different brand or product if they do not receive personalized communication from the company.

72% of businesses reveal that the customer experience is their top priority.

The biggest challenge for marketers is to find the right tools to support personalized marketing efforts.

2) AI and Effective Marketing Campaigns

When marketers are using Artificial Intelligence, their marketing campaigns and strategies are improved. This is because they use everything they know about their customers to customize the individual experience.

79% of marketing executives believe that AI will make their tasks easier and more efficient.

75% of marketers say that they will implement Artificial Intelligence in their businesses within the next 2-3 years.

The Future of Content Marketing

Today, the major part of the content marketing campaign process is manual. Like keyword research, blog articles, content curation, and emails, almost all lead generation tasks require human intervention.

Artificial Intelligence integration in the process will give marketers access to deeper insights and enable them to predict outcomes. The introduction of AI in the field of content marketing will essentially allow marketers to focus on tasks of a higher value that impact business performance and leave the repetitive tasks to the machines.

Present AI and Future

AI-powered algorithms also power self-driving vehicles by Tesla, voice recommendation engines like Microsoft’s Cortana, and e-commerce giant Amazon’s product recommendations. And we’re only going to see more of this very soon.

AI is already revolutionizing the marketing industry and will continue to transform jobs, content marketing, and the online world much more rapidly than we can imagine. AI will create a lot of opportunities for businesses that can effectively leverage this technology.

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Artificial Intelligence: 4 Effective Tips to Grow Your Business

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Artificial Intelligence: 4 Effective Tips to Grow Your Business
Artificial Intelligence: 4 Effective Tips to Grow Your Business

Artificial intelligence is not the future. It’s now! Learn how to use this technology to grow and innovate your business. A report shows that more than 1,000 American business officials, 30% of organizations will adopt artificial intelligence(AI) across their whole enterprise in 2020-2021.

Here are 4 effective tips about how artificial intelligence can help to grow your business.

  1. Use Chatbots

The chatbot market is estimated to reach $1.25 billion by 2025. Chatbots are an interactive artificial intelligence(AI) tool that can replicate a chat with a consumer in a natural language, through websites and apps. Chatbots can understand and react to human through speech or writing. Pretty effective tool!

Chatbots help resolves customer issues quicker, meaning you can deliver excellent customer service. And as they are machines, they can talk to your customers 24/7.

Chatbots can help you decrease costs and improve profits. Also, they can change the way you do business.

  1. Smarter IoT products – Internet of Things

A great effect of artificial intelligence is the creation of smarter IoT products. Gartner has predicted that the number of interconnected things in use will reach 14.5 billion in 2020, and will rise to 25 billion by 2021.

IoT has completely revolutionized the notion of data handling. In addition to offering greater access to consumer data, these devices track and record how users interact with them, which makes the devices smarter.

Many businesses are leveraging it to interpret the data acquired from IoT widgets for improvement and growth. Also, IoT software and appliances will enable employees to complete tasks faster and make fewer errors.

  1. Personalization – Customization

Stats show that 38% of customers express an interest in purchasing customized services or products, 50% of them are willing to wait longer for them?

AI algorithms utilize pretty fast big data such as demographics, past exchanges, purchasing tendencies, on-site interactions, etc. It can create distinctive consumer identities. These identities make the task of aligning customers to their preferred services or products very straightforward and amplifying the customer’s experience and engagement.

  1. Social Media Marketing with Artificial Intelligence(AI)

The impact of AI on social media marketing is huge. More than 70% of marketers like to utilizing AI to build dynamic websites and landing pages and undertake programmatic advertising.

However, the thing that people are most excited about is AI’s potential impact on social media marketing and lead nurturing. Pretty soon, AI will become much more advanced, and a powerful, smart, tool for social media marketing.

Artificial intelligence will influence marketing efforts by nurturing leads via social media. With real-time content targeting that creates up to 20% more sales opportunities. AI will be able to track and begin the process of nurturing pretty fast. So AI can generate more sales.

With so many benefits artificial intelligence(AI), is a must-have tool for your business. Take Action Now!

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