Category Archives: artificial intelligence

Technology Trends for 2021: Benefits and Advantages

artificial intelligence, business, marketing, Social Media, Startups, ,
Technology Trends for 2021: Benefits and Advantages

These days technology trends will help people to improve their lives and business too. From working from home to new rules about how we meet and interact with other people in public spaces. New tech trends will create new ways to work, build a business, and most important to win the pandemic!

Here are some technology trends in 2021 you need to know about.

Technology Trends for 2021: Benefits and Advantages
  1. Artificial Intelligence

AI is one of the biggest and most effective technology trends. Also, in 2021 it will become a valuable tool for helping us to understand the world around us and improve our lives.

Machine learning algorithms will become better and they help people to find the solutions they need. (Business and Health)

They will help us to predict the demand for services from hospitals and other healthcare providers. Also, they will allow administrators to make better decisions about when and where to deploy resources.

For business, the challenge will be to understand customer behavior. More human activity will take place online – from shopping and socializing to virtual working, online meetings, etc.

Technology Trends for 2021: Benefits and Advantages
  1. Robotics and Drones

Already people are using robots in the care and help at home. This will become more important for members of society who need more help such as the elderly.

Also, many companies are using robots for services such as cleaning and security. Maybe soon a robot will become your best friend. (After your dog!)

Drones will be used to deliver medicine to people and to monitor public areas to identify places where there is an increased risk of viral transmission.

Amazon already has started using drones to deliver products!

Technology Trends for 2021: Benefits and Advantages
  1. The As-A-Service Trend

“As-a-service” We name the services that we need to live and work through cloud-based platforms.

It’s the reason why AI and robotics are a possibility for any business or organization (regardless of their size or budget). Thanks to cloud offerings from companies like Google, Microsoft, Amazon (and startups).

Companies that rely on the cloud to provide solutions as-a-service are growing. For example, Zoom has become very popular because it can increase its coverage and quality of service.

  1. 5G Technology

Faster and more reliable internet doesn’t just mean we can load webpages more quickly. More G means more benefits. 3G made web browsing and data-driven services useful on mobile devices. 4G improves the growth of streaming video and music platforms. 5G will create more opportunities for people and businesses too.

Technology Trends for 2021: Benefits and Advantages

5G will help advanced technologies such as augmented reality and virtual reality, cloud-based gaming platforms like Google’s Stadia, to become more popular and easy to use.

  1. Virtual and Augmented Reality (VR and AR)

Effective technology that uses glasses or headsets to project computer-generated imagery directly into the user’s field of vision. When it is superimposed over what the user is viewing in the real world, it is AR. And when it is used to place the user into an entirely computer-generated environment, it is VR.

A new solution available to opticians allows eye tests to be carried out in VR. (High-definition cameras give a clear image of the patient’s eye).

Technology Trends for 2021: Benefits and Advantages

An AR tool allows the customer to browse the range of glasses on offer and see what they look like on their face without having to leave their home.

Also, we can use VR and AR tools in education. You will watch the lessons from home. You don’t need to go to school or university.

New technology will change our lives and our business. It’s up to you to decide how to use new technology because many times in history people have used technology to harm other countries or democracy!

Power and technology in the wrong hands it’s a deadly mistake!

Email Marketing Trends for 2021: How to Improve Your Strategy

artificial intelligence, blogging, business, google, marketing, Startups, , ,
Email Marketing Trends for 2021: How to Improve Your Strategy

These days email marketing and email newsletter engagement keep growing. But you need to improve your email marketing strategy and also you need to know the new trends for 2021.

Here are some effective email marketing trends and tips for 2021 you need to know.

  1. Artificial Intelligence and Email Marketing Strategies
Email Marketing Trends for 2021: How to Improve Your Strategy

Artificial Intelligence (AI) is a great and effective tool to help you create a successful email marketing strategy. There’s so much data online that marketers or businesses could not collect and process. But AI can do this task with minimal effort.

List segmentation, content analysis, and effective outreach: AI already does it better than humans. You need to learn how to use Artificial Intelligence to optimize your email marketing campaigns and how to create effective email marketing strategies.

  1. Personalization and Email Marketing

The success of any email marketing campaign is to generate more revenue. Marketers know that one of the best ways to do that is through personalization.

Email Marketing Trends for 2021: How to Improve Your Strategy

The use of Artificial Intelligence makes it easier to create personalization marketing by obtaining more data about your customers. Many customers agree to give you their personal information in exchange for better-personalized offers.

But there are still companies and brands that don’t know the importance of personalization in email marketing.

The importance of personalisation is growing every day. Stats show that a personalization marketing campaign is very effective and profitable.

  1. Email Marketing Automation – Drip Campaigns

Traditionally, an email marketing campaign is to send some emails (useful, informative, or promos) to your email list. But in 2021 that’s going to change. Email marketing will use automation for better results.

Email marketing automation (drip campaigns) is an email marketing strategy that uses sequences of trigger-based emails. This ensures consistent communication between the subscribers and the company.

Email Marketing Trends for 2021: How to Improve Your Strategy

These days the last thing a customer wants to see in their inbox is another useless (junk) email.

That’s why drip email campaigns perform better than regular email campaigns. Emails that get sent out as a part of a drip campaign are more responsive and more useful for your customers or subscribers.

They are not overwhelming. The customer gets the exact piece of information they want to receive.

The solution is to send emails when you know that the recipient (customer) is interested in getting them. Behavior-based email automation can help you to improve your email marketing strategy in 2021.

  1. User-Generated Content (UGC)

Another big trend is to using user-generated content in email marketing campaigns. User-generated content (UGC) is any form of content (text, videos, images, audio) created by users.

Email Marketing Trends for 2021: How to Improve Your Strategy

User-generated content generates more conversions. Stats show that user-generated reviews are extremely valuable. 75% of customers read reviews from other users before buying a product or service.

  1. Interactive Emails

This trend will keep growing in 2021. Interactive responsive emails are very effective. They boost customer engagement and increase email interaction.

Some interactive email elements you need to know.

Animated buttons

Rollover effects to showcase product offerings

Interactive image and product carousels

Surveys, polls, and user-generated interactive content.

  1. Email Design (Mobile-Friendly)
Email Marketing Trends for 2021: How to Improve Your Strategy

Email design is one of the most dynamic parts of email marketing. It’s creative and extremely attractive.

These days 85% of people worldwide check their emails using a mobile device. It’s very important to create mobile-friendly email campaigns (fit perfectly on the screen of smartphones).

  1. Privacy (GDPR)

Email marketing changed with the General Data Protection Regulation (GDPR). Data privacy is a classic email marketing trend.

You need to provide your subscribers an option to unsubscribe from mailing lists. You can focus better on subscribers who stay and attract new subscribers who’re interested in what you’ve got to offer.

The online world and technology are changing pretty fast. So the email marketing strategies are changing too. As you know something that works before 2 or 4 months don’t work now. You need to know and use new trends and tips for effective email marketing.

— A New Free System – Make Money From Home!

New Free Business - Earn Money From Home!

Make Unlimited Free Money for Free Members 100% Guaranteed

$5 Free just for Signing Up Guaranteed
• No Paid Memberships so It’s Always Free
• Get paid in 7 Different ways

Get It Now! https://bit.ly/3cIqqRR

Social Media: What’s The Future? – Predictions and Trends

artificial intelligence, business, google, marketing, Social Media, Startups, , ,
Social Media: What's The Future? - Predictions and Trends

Social media keep growing but we don’t know what gonna happen the next month or the next year. Social media is a very competitive market. It’s very important to know the predictions, so you can create new strategies or use new trends and tips to grow your business.

Here are some tips and predictions about social media future

  1. Privacy and Security
Social Media: What's The Future? - Predictions and Trends

These days it’s very important for brands and businesses to find methods and strategies to generate consumer trust. It’s about how they connect with their target audience. These days social media users are becoming more aware of how their data is being used.

Social media will see an increase in private interactions like messaging apps, email, and other tools for private sharing. Stats show that 85% of social media users prefer more privacy and security.

  1. Videos

Videos on social media are on the rise. People like to watch videos than reading text content. It’s almost guaranteed that we will see even more videos all over social media in the future, including live videos.

  1. Memes

Many social media users are sharing memes. Many people are sharing less personal information and prefer to share interesting videos or funny memes on social platforms. They don’t trust social media anymore!

  1. Premium Services
Social Media: What's The Future? - Predictions and Trends

Ads have become a big problem in social media. Many people are searching for solutions to avoid ads. Premium services could be on the rise as social media users tend to prefer high-quality images, videos, and audio without ads.

  1. Mobile-Friendly Platforms

The future of social media is mobile. About 3 billion people (maybe more) will have access to mobile phones by 2020-2021. More and more people are using their smartphones to search online and use social platforms. That’s why future platforms need to become more mobile-friendly.

  1. Image and Voice Search

Stats show that 55% of online searches will be carried out through image and voice by 2021. The popularity of voice and image search is growing.

With the popularity of social media platforms such as Instagram and Snapchat, there is a massive increase in visual-based content. Every mobile phone has a camera. So photos and videos will continue to saturate social media.

Social Media: What's The Future? - Predictions and Trends
Happy diverse people holding social media icons
  1. AR and VR Technology – Augmented Reality and Virtual Reality

The world of marketing will change and will create more practical applications of Virtual Reality (V.R.) and Augmented Reality (A.R.). The same will apply to social media platforms. Many social messaging apps like, Facebook Messenger, WhatsApp, Instagram, Snapchat, etc, will use A.R.

  1. Data and AI – Artificial Intelligence

Social media platforms already using AI in their algorithms. The algorithms are responsible for ranking social posts, deciding which content to display to which type of users, and much more.

With data on social media becoming more and more complex, AI in social media is a necessity.

One of the big problems is fake news and sensitive data.

Social Media: What's The Future? - Predictions and Trends

In 2020-2021, AI will do better segmentation data, and make sure that the algorithms provide the best content possible.

Fake news and sensitive information will be filtered out in a more advanced way than today.

  1. More Sales

People becoming more ”lazy” and they are depending on technologies to make their “shopping” more easier and comfortable. Online shopping and sales will grow with the help of social media.

Right now you can buy products through the Facebook marketplace, YouTube videos, or Instagram store.

  1. Automation and Chatbots

Chatbots and automation is already a great trend on social media. Soon, it could be possible that the bots can close a deal or sell your products/services while you are asleep. Pretty Amazing!

Social Media: What's The Future? - Predictions and Trends
  1. Personalization

Personalization is always the key to success in marketing strategies. Personalization is already used in the online world. From personalized Facebook feed, Amazon products suggestions to Google’s personalized search, it’s everywhere!

But with privacy and transparency becoming more important, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions).

Social Media: What's The Future? - Predictions and Trends

Surely we’ll see many changes in the online world and our lives. Technology is changing pretty fast and social media will continue to grow and change the online world. 

---  New Free System - Make Money From Home!

Make Unlimited Free Money for Free Members 100% Guaranteed

$5 Free just for Signing Up Guaranteed
• No Paid Memberships so It’s Always Free
• Get paid in 7 Different ways

Get It Now! https://bit.ly/3cIqqRR

Digital Marketing News: Technology Trends You Need to Know [Infographic]

artificial intelligence, blogging, business, Ecommerce, google, infographic, marketing, , , , , ,
Digital Marketing News: Technology Trends You Need to Know [Infographic]

These days digital marketing, the internet, and technology are changing pretty fast. Also, customers’ interests and behaviors are changing too. Marketers and businesses can not use the same old marketing methods that don’t work anymore.

Here are some effective digital marketing new trends you need to know.

  1. Artificial Intelligence – AI

If you don’t know 2020 it’s the year that many businesses have started using artificial intelligence (AI) to create successful digital marketing strategies.

AI can analyze consumer behavior and search patterns. AI uses data from social media platforms and blog posts to help businesses understand how customers find their products and services.

  1. Chatbots

Chatbots are not a new trend but they will continue to be an important part of digital marketing. This AI-based technology uses instant messaging to chat in real-time with your customers or site visitors.

Stats show that:

The top benefits of chatbots are 24-hour service (67%), instant responses to inquiries (58%), and answers to simple questions (57%)

65% of people prefer messaging an online chatbot to communicate with a business.

By 2022, chatbots will help businesses save over $8 billion per year.

80% of businesses use chatbots in 2020.

Many customers prefer interacting with chatbots as they are responsive 24/7, give answers right away, and never lose patience. These virtual assistants offer outstanding customer service.

  1. Personalization Marketing

It’s very important to personalize your marketing. (that means personalized content, products, emails, and more).

Personalization stats you need to know.

68% of consumers are very annoyed with generic advertising blasts

85% say that they like to do business with a company if it offers personalized experiences

92% say that they find personalization marketing attractive and appealing

  1. Visual Search

Visual search can take the user experience to a new, pretty effective, level: People can upload an image to conduct a search and get more specific results. Also, Google Lens is a visual search engine by Google, which recognizes objects and landmarks through a camera app.

Stats show that visual search is pretty effective.

65% of Millennials are more interested in visual search capabilities than any other new technology

Images are returned for 21% of search queries on Google

Marketers and businesses can use the visual search trend to attract more customers and give them the perfect product.

  1. Interactive Content

One of the fastest-growing digital marketing trends these days it’s interactive content.

In 2020 there is a shift from traditional text-based content to dynamic, engaging content that offers users an awesome experience. So think about:

Quizzes and polls

Augmented reality ads – Virtual reality

360-degree videos

Stats show that 95% of buyers are searching for more interactive content. People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

Interactive content is more engaging, more memorable, and more effective to generate sales!

  1. Predictive Analytics

Predictive analytics is to use data mining, predictive modeling, and machine learning to identify patterns to predict the future. It is becoming more and more sophisticated in many industries.

It’s used for segmentation and individual personalization. It helps marketers to improve customer loyalty.

  1. Progressive Web Apps (PWAs)

Progressive Web Apps are websites that work as mobile apps. They offer the functionality of a native mobile app – fast load times, push notifications, working offline, etc. – you can use them for Android and iOS.

So developers can create web apps for any device that works just like a mobile app.

  1. Quantum Computing – The Future of Computers

Quantum computing is a new technology based on quantum physics theory.

A classic computer would read every book in a library in a linear fashion. A quantum computer would read all the books simultaneously. Quantum computers can theoretically work on millions of computations at once. Amazing!

How can marketers use quantum computing?

Improve mobile data coverage

AI becoming more human-like (Google AI is developing quantum algorithms that will improve machine learning)

Create low-cost, more effective, ads.

  1. Better Analytics

Modern marketing and metrics go hand-in-hand. The problem is that the customer journey is more complex now. We live in an omnichannel era where the average consumer engages a brand on up to six touchpoints before making a purchase.

With multiple channels to manage and a myriad of ways to market your products and services, the job of analytics tracking is becoming a pretty difficult mission. So, many companies and marketers are looking beyond the basics of Google Analytics. They need a new, most effective, solution.

  1. 5G Technology – New Mobile Technology

One of the most significant digital marketing trends of 2020 is 5G technology or the fifth generation of mobile technology. This update is a new era of digital communications.

5G technology will transform how we access online content, from digital marketers, businesses, organizations, to the average user.

  1. Neuromarketing – Awesome Future!

Neuromarketing sound like a sci-fi movie. But the reality is that this technology is growing quickly and will become a very important, effective, tool for marketers pretty soon.

Neuromarketing is a strategy that analyzes measurements of a person’s brain activity and nervous system to determine which types of content they find engaging.

It examines and studies specific neurological reactions that trigger emotions or responses that are linked to purchasing. You can use this information to optimize your content and improve your strategies. So you can improve your marketing campaigns.

You must keep looking ahead and learn about new technologies, trends, tools, and strategies to grow your business and your revenue. Take Action Now!

— New Free Business to Make Money Online – Earn Money From Home!

Join FREE You’re Paid $5.00 Instantly! Invite Your Friends and Earn More Money Every Day! Join Now!

https://www.bestprofitsonline.com/myblog/newmoney

Email Marketing: How Artificial Intelligence Can Improve Your Strategy [Infographic]

artificial intelligence, blogging, business, google, infographic, marketing, , , ,
Email Marketing: How Artificial Intelligence Can Improve Your Strategy [Infographic]

These days artificial intelligence is a necessity for your business and your digital marketing strategy. Also is pretty effective and useful for your email marketing campaigns.

With the help of artificial intelligence, email marketing is more powerful than ever. It has many benefits like personalization, automation, and data analysis. AI can help you to improve your email marketing strategy pretty fast.

Here are some benefits of artificial intelligence you need to know.

  1. Automation

AI technology can help you to set up automated campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. AI uses past purchases, interests, and browsing behaviors to set up automated campaigns that can nurture your leads.

AI can also help you determine what kind of content and images are most effective for your welcome emails, order update emails, and retention emails. So you can create more engagement and conversions.

  1. Personalization

AI technology can analyze consumer behavior and study their interests to generate data-driven insights. So you can create customized emails that are tailor-made for each of your subscribers.

AI technology can tell you what content is needed to resonate most with your target audience at a personalized level.

  1. Big Data

Email marketing is over-used these days and it’s more difficult to make your emails worthy and interesting for your subscribers. Because they are receiving a huge amount of emails daily. But with the help of big data, you can create and send unique and interesting emails.

Also, you can use cookies to gain deeper insights into your target audience.

With personalization and unique content, you can become a trustworthy source for your target audience and subscribers.

  1. Engagement

AI technology can help you to generate high-quality and interesting content that will generate more engagement, sales, and money.

  1. Timing

AI can determine the right times to automatically send out emails based on your subscribers’ activity history. It’s very important to remember that you’re trying to connect with humans who have different habits, interests, and preferences.

  1. Personal Promotions and Recommendations

AI knows what promo works best with your customers because AI knows their history, interests, and habits. When a customer abandons a shopping cart, AI can retarget that customer by sending an email to purchase the product or recommend a similar item.

Emails will have a CTA that leads to a landing page where your customer can easily complete the purchase.

—

New Free Opportunity to Make Money Online

Join FREE You’re Paid $5.00 Instantly! Earn $5 Free just for Signing Up Guaranteed. Invite Your Friends and Earn More Money Every Day! Join Now! https://www.bestprofitsonline.com/myblog/newmoney